HITS engagement report
@HITSDD - 3.0M followers on X
Measured over 69 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 72 interactions against 3.0M followers, an engagement rate of 0.002%. Measured over 69 original posts, its engagement rate beats 26% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 0.304% of those impressions turn into an interaction. That is about 0.791% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 69 posts sampled, 94% carry an image or video and 17% are part of a thread. The account's strongest tracked post pulled 4.3K interactions, about 59x its own typical post.
Measured over 69 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
HITS's engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 27% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, HITS sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 11, 202659x their median
JYP/Republic’s Stray Kids will debut at #1 with THIS & THAT, projected for roughly 335k in activity—a whopping 325k of that in pure sales. THIS (and this) will be the K-pop octet's biggest opening to date.
- Aug 28, 202653x their median
Team HYBE is cheering back-to-back No. 1s this week as BELIFT LABS/HYBE/Geffen’s K-pop troupe ENHYPEN summits the HITS Top 50 chart with a six-figure bow for THE SIN : BLISS, driven largely by pure sales. That feat, as chart heads well know, follows a #1 debut by HYBE x Geffen’s KATSEYE, which this week adds 58k to its total, good for #6. More 👇
- Aug 14, 202651x their median
JYP/Republic’s Stray Kids score a resounding #1 debut on this week’s HITS Top 50, amassing a fabulous 362k—almost entirely in pure sales—for THIS & THAT. The stans have spoken.
- Aug 25, 202645x their median
ENHYPEN will notch its first chart #1 with THE SIN : BLISS, which is tracking at midweek for a bow of around 108k. The stans are enpsychened, or something.
- Jul 29, 202631x their median
BTS will not make a play for Grammy nominations this cycle. The Korean group has decided not to submit any music from its blockbuster comeback album ARIRANG for the 2027 awards — despite being viewed as a strong contender in multiple categories. A thread 🧵
- Aug 12, 202627x their median
At 36, Taylor Swift will become the youngest writer ever inducted into the Nashville Songwriters Hall of Fame, echoing the honor she picked up earlier this year as the youngest female writer to join the Songwriters Hall of Fame. The Hall's eligibility clock runs 20 years — and Swift's induction lands on the 20th anniversary of her debut album, Taylor Swift. In a message read by executive director Mark Ford on the livestream, Swift laid it out: "From the time I started writing songs as a child, I fixated on Nashville as the perfect place to be… a town that validated and prioritized hard work, determination and imagination. To be honored by this city I love so much is a beautiful thing." Swift goes in under the contemporary songwriter/artist banner. She's joined by Lyle Lovett (veteran songwriter/artist), Shawn Camp and Lee Thomas Miller (contemporary songwriter), and Bruce Channel (veteran songwriter).
- Aug 13, 202625x their median
With a day remaining in the chart week, JYP/Republic's Stray Kids' This & That has already blown past our Tuesday projection, growing their biggest-ever opening frame even higher. Our midweek projection of activity around 335k was low. How much bigger will it be? Stay tuned and check out the final HITS Top 50 tomorrow.
- Aug 28, 202616x their median
Your weekly cheat sheet of trending industry topics: 1. Dolly Parton 2. Harry Styles 3. HYBE 4. Lillia Parsa 5. Stella Lefty 6. Spider-Man 7. Rod Wave 8. Gabz Landman 9. Stop the Slop 10. 40 Years https://t.co/uyfoSq0cmb
- Aug 21, 202613x their median
CHART FINAL: WILD, the new EP by HYBE x Geffen’s global phenom KATSEYE, roars into the #1 spot on this week’s HITS Top 50 chart with a hefty 172k. 147k of that total comes from pure sales. EYEKONS, we see you. More from the chart 👇
- Jul 31, 202612x their median
CHART FINAL: In a race separated by just a few thousand units, Geffen's Olivia Rodrigo secures a third non-consecutive week at #1 with you seem pretty sad for a girl so in love, moving just under 80k. Big Loud/Mercury's Morgan Wallen rises to #2 with 2025 juggernaut I'm The Problem, boosted to 77k after new single "Been By Now." It's the only title to cross 2m units this year so far. Ella Langley's Dandelion (SAWGOD/Columbia) and Noah Kahan's The Great Divide (Mercury) round out the Top 5.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 72 interactions against 3.0M followers, an engagement rate of 0.002%. Measured over 69 original posts, its engagement rate beats 26% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 0.304% of those impressions turn into an interaction. That is about 0.791% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 69 posts sampled, 94% carry an image or video and 17% are part of a thread. The account's strongest tracked post pulled 4.3K interactions, about 59x its own typical post.
- What is HITS's engagement rate on X?
- HITS (@HITSDD) has an engagement rate of 0.002%, based on the median interactions across 69 original posts from the last 30 days against 2,997,838 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, HITS sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @HITSDD have real engagement?
- Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @HITSDD post?
- Most posts go out around 19:00 UTC, and Friday is its busiest day, at roughly 4 posts per day across the measured window.