HYPEBEAST engagement report
@HYPEBEAST - 835K followers on X
Measured over 100 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 115 interactions against 835K followers, an engagement rate of 0.014%. Measured over 100 original posts, its engagement rate beats 39% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 0.431% of those impressions turn into an interaction. That is about 3.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.6 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 100 posts sampled, 100% carry an image or video and 6% are part of a thread. The account's strongest tracked post pulled 5.8K interactions, about 51x its own typical post. Recurring topics include #ikea, #kfc, #oreo.
Measured over 100 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #ikea, #kfc, #oreo.
Compared with accounts its own size
HYPEBEAST's engagement rate beats 39% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.014%, HYPEBEAST sits above the 25th percentile of the 36,852 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Aug 28, 202651x their median
GTA VI is already giving car guys homework https://t.co/IGx3Mzat9s
- Aug 25, 202642x their median
Gucci’s Primavera campaign 💫 Featuring the Demna’s debut collection, first seen on the runway in Milan in February. https://t.co/kk5NB9klcR
- Aug 21, 202632x their median
JENNIE is dropping her own adidas sneaker: The Superstar Square Ballet Launching exclusively in Korea first on September 1 for $150 USD. https://t.co/b519FNAAr0
- Aug 27, 202623x their median
Xbox is taking the fit out of the loading screen 🎮 https://t.co/n0SUCvSJS1
- Aug 27, 202622x their median
Yayoi Kusama, one of the most defining artists of the contemporary era, has died at 97. Across more than seven decades, Kusama built a singular body of work that shaped contemporary art and reached generations around the world 🕊️ https://t.co/6eMoiyj4tQ
- Aug 18, 202613x their median
JENNIE's custom Calvin Klein fit is all waistbands 👖 https://t.co/JHyPISmP4d
- Aug 24, 202611x their median
G-DRAGON wants your phone looking a little less factory settings 📱 The new CASETiFY collab has GD all over your setup https://t.co/QsgM3UONTP
- Aug 29, 202610x their median
Do Ho Suh’s largest solo exhibition has opened at MMCA Seoul 🍡 https://t.co/mriCbeab7F
- Aug 27, 20269.8x their median
In light of her passing at 97, here's a look back at the visual evolution of Yayoi Kusama, the woman who painted infinity🔴⚪️ https://t.co/7AzZP7QgRX
- Aug 18, 20268.6x their median
Justin Bieber spent four years on this sneaker 😮💨 The SKYLRK Sensory Runner has finally been revealed https://t.co/C3Pok6Qm9z
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 115 interactions against 835K followers, an engagement rate of 0.014%. Measured over 100 original posts, its engagement rate beats 39% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 0.431% of those impressions turn into an interaction. That is about 3.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.6 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 100 posts sampled, 100% carry an image or video and 6% are part of a thread. The account's strongest tracked post pulled 5.8K interactions, about 51x its own typical post. Recurring topics include #ikea, #kfc, #oreo.
- What is HYPEBEAST's engagement rate on X?
- HYPEBEAST (@HYPEBEAST) has an engagement rate of 0.014%, based on the median interactions across 100 original posts from the last 30 days against 834,860 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.014%, HYPEBEAST sits above the 25th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @HYPEBEAST have real engagement?
- Its engagement rate beats 39% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @HYPEBEAST post?
- Most posts go out around 03:00 UTC, and Monday is its busiest day, at roughly 3.6 posts per day across the measured window.