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ハーゲンダッツ engagement report

@Haagen_Dazs_JP - 1.6M followers on X

Measured over 29 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top quarter for its size
Per follower
0.124%
of 1.6M followers
Per impression
2.08%
95K views on a typical post
Reach
5.98%
of its followers see a post
Typical post
2.0K
interactions (median)
Saved
0.093%
89 bookmarks on a typical post
Posting rate
1.6/day
active 53% of days
Peak time
03:00 UTC
Tuesday

A typical post picks up 2.0K interactions against 1.6M followers, an engagement rate of 0.124%. Measured over 29 original posts, its engagement rate beats 88% of 3,829 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 95K times each, and 2.08% of those impressions turn into an interaction. That is about 5.98% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 29 posts sampled, 45% carry an image or video, 55% are part of a thread and 10% link out. The account's strongest tracked post pulled 34K interactions, about 17x its own typical post. Recurring topics include #ハーゲンダッツ新作, #クリスピーサンドサプライズ, #ハーゲンダッツ.

Measured over 29 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #ハーゲンダッツ新作, #クリスピーサンドサプライズ, #ハーゲンダッツ.

Compared with accounts its own size

ハーゲンダッツ's engagement rate beats 88% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 77% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.124%, ハーゲンダッツ sits above the 50th percentile of the 37,071 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.435%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.3%
Engagement rate as a share of followers, across the 37,071 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,527 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 20, 202617x their median

    ———————🍑 🩵——————— 本日7/21(火)発売 ミニカップ『杏仁~白桃仕立て~』 フォロー&リプライキャンペーン ———————🩵 🍑——————— 濃厚なのにすっきり爽やか、夏に食べたい杏仁と白桃の味わい🥄 抽選で5名様に新商品を含む、ハーゲンダッツ12種類詰め合わせをプレゼント🎁 ◤ 応募方法 ◢ ▪️@Haagen_Dazs_JPをフォロー ▪️#ハーゲンダッツ新作は杏仁 をつけてリプライ ⌛7/21(火)23:59まで

    11K8.9K12K1.9K1.1M viewsView on X
  • Jun 29, 202613x their median

    // #ハーゲンダッツ新作総選挙 あなたは、どっち派? \\ 本日6/30(火) 『ハーゲンダッツ ミニカップ Gelati』新発売✨ 抽選で5名様に、 🍨『トロピカルリッチ&ココナッツ』 🍨『ソルティキャラメル&ピスタチオ』 を含む、12種類詰め合わせをプレゼント🎁 ▪️@Haagen_Dazs_JPをフォロー ▪️「#ハーゲンダッツ新作総選挙」と 「#ココナッツ派」か「#ピスタチオ派」をつけてリプライ🔁 ▪️6/30(火) 23:59まで

    6.4K7.0K10K1.3K425K viewsView on X
  • Jul 21, 202612x their median

    ———————🍑 🩵——————— 終了まで残り12時間 ミニカップ『杏仁~白桃仕立て~』 フォロー&リプライキャンペーン ———————🩵 🍑——————— 濃厚なのにすっきり爽やか、夏に食べたい杏仁と白桃の味わい🥄 抽選で5名様に新商品を含む、ハーゲンダッツ12種類詰め合わせをプレゼント🎁 ◤ 応募方法 ◢ ▪️@Haagen_Dazs_JPをフォロー ▪️#ハーゲンダッツ新作は杏仁 をつけてリプライ ⌛7/21(火)23:59まで

    6.7K6.7K9.1K1.2K588K viewsView on X
  • Jul 21, 20268.8x their median

    ———————🍑 🩵——————— 終了まで残り6時間 ミニカップ『杏仁~白桃仕立て~』 フォロー&リプライキャンペーン ———————🩵 🍑——————— 濃厚なのにすっきり爽やか、夏に食べたい杏仁と白桃の味わい🥄 抽選で5名様に新商品を含む、ハーゲンダッツ12種類詰め合わせをプレゼント🎁 ◤ 応募方法 ◢ ▪️@Haagen_Dazs_JPをフォロー ▪️#ハーゲンダッツ新作は杏仁 をつけてリプライ ⌛7/21(火)23:59まで

    4.9K5.2K6.5K829295K viewsView on X
  • Jun 30, 20267.1x their median

    // ⌛終了まで残り12時間⌛ #ハーゲンダッツ新作総選挙 あなたは、どっち派? \\ 本日6/30(火) 『ハーゲンダッツ ミニカップ Gelati』新発売✨ 抽選で5名様に、 🍨『トロピカルリッチ&ココナッツ』 🍨『ソルティキャラメル&ピスタチオ』 を含む、12種類詰め合わせをプレゼント🎁 ▪️@Haagen_Dazs_JPをフォロー ▪️「#ハーゲンダッツ新作総選挙」と 「#ココナッツ派」か「#ピスタチオ派」をつけてリプライ🔁 ▪️6/30(火) 23:59まで

    3.6K4.3K5.5K653233K viewsView on X
  • Jun 30, 20266.6x their median

    // ⌛終了まで残り6時間⌛ #ハーゲンダッツ新作総選挙 あなたは、どっち派? \\ 本日6/30(火) 『ハーゲンダッツ ミニカップ Gelati』新発売✨ 抽選で5名様に、 🍨『トロピカルリッチ&ココナッツ』 🍨『ソルティキャラメル&ピスタチオ』 を含む、12種類詰め合わせをプレゼント🎁 ▪️@Haagen_Dazs_JPをフォロー ▪️「#ハーゲンダッツ新作総選挙」と 「#ココナッツ派」か「#ピスタチオ派」をつけてリプライ🔁 ▪️6/30(火) 23:59まで

    3.7K4.0K4.8K626226K viewsView on X
  • Aug 26, 20262.8x their median

    / 9/1(火)新発売🍨 GREEN CRAFT ミニカップ『黒ごま&きなこ』 \ 豆乳ベースの濃厚な味わいの黒ごまアイスに 黒ごまソースを合わせ 北海道産大豆のきなこをトッピング✨ まるで和パフェのような贅沢なおいしさをご堪能ください🥄 #ハーゲンダッツ新作 https://t.co/l6DXlfwnvC

    4.3K1.0K9263304K viewsView on X
  • Aug 18, 20262.8x their median

    / 8/18発売🎉 クリスピーサンド 『#ピーナッツバターキャラメル 』 \ SANAさんが7秒でおいしさを伝えるチャレンジ! 思わずとまらない味わいに注目です👀 #クリスピーサンド新作 https://t.co/yo3TOitFEh

    4.4K1.1K1974175K viewsView on X
  • Aug 17, 20261.9x their median

    \クリスピーサンドクイズ/ 正解者全員にSANAさんボイスを即時リプライ✨ さらに、抽選でクリスピーサンド詰め合わせをプレゼント💝 クリスピーサンドのおいしさの秘密 SANAが知らない25のことにチャレンジ❣️ ▶応募方法 ①@Haagen_Dazs_JP をフォロー ②回答を選んでポスト

    2.5K1.1K76102.4M viewsView on X
  • Jul 12, 20261.8x their median

    新ブランドアンバサダーをひと足お先に公開…! 明日の発表をお楽しみに✨ #ハーゲンダッツ https://t.co/oniFafkLly

    3.2K3413540262K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ハーゲンダッツ新作#クリスピーサンドサプライズ#ハーゲンダッツ#ピーナッツバターキャラメル#meetyourhäagendazs

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.0K interactions against 1.6M followers, an engagement rate of 0.124%. Measured over 29 original posts, its engagement rate beats 88% of 3,829 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 95K times each, and 2.08% of those impressions turn into an interaction. That is about 5.98% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 29 posts sampled, 45% carry an image or video, 55% are part of a thread and 10% link out. The account's strongest tracked post pulled 34K interactions, about 17x its own typical post. Recurring topics include #ハーゲンダッツ新作, #クリスピーサンドサプライズ, #ハーゲンダッツ.

What is ハーゲンダッツ's engagement rate on X?
ハーゲンダッツ (@Haagen_Dazs_JP) has an engagement rate of 0.124%, based on the median interactions across 29 original posts from the last 30 days against 1,592,197 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.124%, ハーゲンダッツ sits above the 50th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Haagen_Dazs_JP have real engagement?
Its engagement rate beats 88% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Haagen_Dazs_JP post?
Most posts go out around 03:00 UTC, and Tuesday is its busiest day, at roughly 1.6 posts per day across the measured window.

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