Harvard Business Review engagement report
@HarvardBiz - 5.6M followers on X
Measured over 296 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 21 interactions against 5.6M followers, an engagement rate of 0%. Measured over 296 original posts, its engagement rate beats 11% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 20K times each, and 0.105% of those impressions turn into an interaction. That is about 0.359% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 03:00 UTC, and Saturday is the busiest day of the week. Of the 296 posts sampled, 12% carry an image or video and 100% link out. The account's strongest tracked post pulled 127 interactions, about 6.0x its own typical post.
Measured over 296 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
Harvard Business Review's engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 9% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, Harvard Business Review sits below the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 18, 20266.0x their median
In the perennial bestseller “Blue Ocean Strategy,” W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating “blue oceans”—untapped market spaces ripe for growth. The 20th-anniversary edition of “Blue Ocean Strategy” includes: • A new preface by the authors highlighting the book's enduring impact and newfound timeliness in the age of AI • New case studies on NVIDIA and Taylor Swift • A curated list of over fifty blue-ocean cases across industries and geographies Pick up your copy of this edition today at the link in the comments.
- Aug 17, 20263.7x their median
"If everything is urgent, there's little opportunity for creative and deep work, which tends to flourish only when there's time and space." https://t.co/TtH0Z6S7uD
- Aug 18, 20263.7x their median
If you want to get noticed as a leader, it's not just about thinking strategically you've got to talk the talk by framing ideas in a bigger-picture context, anticipating impacts, and making complex concepts easy to grasp. https://t.co/Mtilz7H0PG
- Aug 22, 20263.5x their median
Through dedicated practice, anyone can change their leadership style. https://t.co/bMAZpkAMDi
- Aug 22, 20263.5x their median
It's possible to be friends with a subordinate. Here's how: https://t.co/UukmoHAxK8
- Aug 22, 20263.2x their median
“No one can teach you how to lead; you need to be willing and able to learn how to lead. Mostly we learn from our experiences and facing adversity. Stepping outside of the spaces where we feel safe—is a powerful teacher.” https://t.co/yRkB5VG879
- Aug 24, 20263.1x their median
Leaders with toxic interpersonal behaviors can still make excellent first impressions. That’s why organizations often hire technically impressive leaders who ultimately damage team performance, culture, and retention. A few steps can help hiring managers better evaluate candidates during the recruiting process: 1. Identify the interpersonal requirements of the role. 2. Draft interview questions. 3. Define your ideal responses. To learn more about these three steps—and discover the remaining three—read the full article at HBR: https://t.co/WwUKhADsr6
- Aug 18, 20263.1x their median
Perfectionism stunts productivity. Here are six ways to shift your mindset. https://t.co/XQClxOIgBL
- Aug 18, 20263.0x their median
When you start a new job, ask these five questions to make sure you aren’t missing the big things to know. https://t.co/NwrZAL6Rey
- Aug 25, 20263.0x their median
Influence doesn’t always come with a title. In decentralized workplaces, getting things done often depends on understanding the informal networks and emotional dynamics that shape decisions. Pamela Meyer, founder and CEO of Calibrate, identifies five ways to build influence without direct authority, from spotting who really shapes outcomes to reading the room with greater precision. The strongest influencers also shift their attention away from how they’re coming across and toward what others need in the moment. That awareness can help you navigate colleagues, clients, vendors, and senior leaders more effectively. Listen to the latest episode of HBR IdeaCast to learn how to strengthen your influence when you can’t simply tell people what to do. https://t.co/9B3Xd6kGEH
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 21 interactions against 5.6M followers, an engagement rate of 0%. Measured over 296 original posts, its engagement rate beats 11% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 20K times each, and 0.105% of those impressions turn into an interaction. That is about 0.359% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 03:00 UTC, and Saturday is the busiest day of the week. Of the 296 posts sampled, 12% carry an image or video and 100% link out. The account's strongest tracked post pulled 127 interactions, about 6.0x its own typical post.
- What is Harvard Business Review's engagement rate on X?
- Harvard Business Review (@HarvardBiz) has an engagement rate of 0%, based on the median interactions across 296 original posts from the last 30 days against 5,554,583 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Harvard Business Review sits below the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @HarvardBiz have real engagement?
- Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @HarvardBiz post?
- Most posts go out around 03:00 UTC, and Saturday is its busiest day, at roughly 9.97 posts per day across the measured window.