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BANDAI HOBBY公式(BANDAI SPIRITS) engagement report

@HobbySite - 527K followers on X

Measured over 39 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Top quarter for its size
Per follower
0.301%
of 527K followers
Per impression
0.824%
193K views on a typical post
Reach
36.6%
of its followers see a post
Typical post
1.6K
interactions (median)
Saved
0.076%
146 bookmarks on a typical post
Posting rate
2.03/day
active 37% of days
Peak time
01:00 UTC
Wednesday

A typical post picks up 1.6K interactions against 527K followers, an engagement rate of 0.301%. Measured over 39 original posts, its engagement rate beats 85% of 3,882 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 193K times each, and 0.824% of those impressions turn into an interaction. That is about 36.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 01:00 UTC, and Wednesday is the busiest day of the week. Of the 39 posts sampled, 97% carry an image or video and 90% link out. The account's strongest tracked post pulled 16K interactions, about 9.9x its own typical post. Recurring topics include #ガンプラ, #ガンダム, #最新ガンプラ情報局.

Measured over 39 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #ガンプラ, #ガンダム, #最新ガンプラ情報局.

Compared with accounts its own size

BANDAI HOBBY公式(BANDAI SPIRITS)'s engagement rate beats 85% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 45% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.301%, BANDAI HOBBY公式(BANDAI SPIRITS) sits above the 50th percentile of the 37,582 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 26, 20269.9x their median

    【HOBBY NEW ITEM INFO.】 2027年2月発売予定! 本日以降、順次店頭やWEBにて予約受付開始! RG 1/144 陸戦型ガンダム 『機動戦士ガンダム 第08MS小隊』より陸戦型ガンダムがRGシリーズで登場! 本体および豊富な武装を完全新規造形、精密なディテール表現で立体化。 詳細はこちら! https://t.co/gtqaj80xVh #ガンプラ #第08MS小隊

    11K3.6K105591946K viewsView on X
  • Aug 26, 20265.9x their median

    【HOBBY NEW ITEM INFO.】 2027年3月発売予定! 本日以降、順次店頭やWEBにて予約受付開始! MGEX 1/100 マイティーストライクフリーダムガンダム MSの“極限表現”に挑むMGハイエンドブランド第三弾のテーマは「光彩表現」。 メカニカルコアメッキを採用し、さらなる煌めきの表現を追及。 詳細はこちら! https://t.co/VOBSOdTx2L 🔽本日より特設サイトも公開!✨ https://t.co/b7FBvCwimg #ガンプラ #ガンダムSEED

    6.8K2.0K1794141.6M viewsView on X
  • Aug 25, 20265.6x their median

    【新商品情報!】 / 『聖戦士ダンバイン』よりHG 1/72 バストールが登場! \ 完全新規造形でHGシリーズに舞い降りる! 鳥類や昆虫を思わせる特徴的な形状を、 最新のフォーマットで立体化。 詳細は近日公開予定! 続報をお楽しみに! #プラモデル #ダンバイン #ロボ研 https://t.co/FDfBFCoXo9

    5.9K2.2K125555652K viewsView on X
  • Aug 26, 20265.5x their median

    【HOBBY NEW ITEM INFO.】 2027年3月発売予定! 本日以降、順次店頭やWEBにて予約受付開始! MGSD ダブルオーライザー SDガンダムのフォルムにMGの技術を集約したSDハイエンドブランド「MGSD」より、ダブルオーライザーが登場! 肩部GNドライヴにはMGSDオリジナルギミックとして回転可動とクリアパーツ露出のギミックを搭載。 詳細はこちら! https://t.co/REjPqlf7rK #ガンプラ #ガンダムOO

    6.3K2.1K57216624K viewsView on X
  • Aug 19, 20265.4x their median

    【HOBBY NEW ITEM INFO.】 8/26(水)より順次プラモデル最新情報を発信! お楽しみに♪ #ガンプラ #プラモデル https://t.co/lII8pDW5Ch

    5.2K2.1K2649841.3M viewsView on X
  • Aug 26, 20265.0x their median

    【HOBBY NEW ITEM INFO.】 2027年1月発売予定! 本日以降、順次店頭やWEBにて予約受付開始! FULL MECHANICS 1/100 グレイズアイン 『機動戦士ガンダム 鉄血のオルフェンズ』に登場する「グレイズ・アイン」をFULL MECHANICSシリーズにて商品化! 関節パーツのアップデートを含む新規造形により、劇中の近接戦闘に特化したポージングが可能。 詳細はこちら! https://t.co/5weC1exOGy #ガンプラ #鉄血のオルフェンズ

    6.0K1.8K29186448K viewsView on X
  • Aug 26, 20264.9x their median

    【HOBBY NEW ITEM INFO.】 2027年3月発売予定! 本日以降、順次店頭やWEBにて予約受付開始! HG 1/144 ハンマ・ハンマ 『機動戦士ガンダムZZ』よりハンマ・ハンマがHGシリーズで待望の立体化! 腕部クロー、モノアイは可動式。リード線により腕部の射出ギミックを再現! 詳細はこちら! https://t.co/5i0TUQs3qt #ガンプラ #ガンダムZZ

    5.6K1.9K55240880K viewsView on X
  • Aug 17, 20264.7x their median

    \抽選で5名様にプレゼント🎁/ 『機動戦士ガンダム 水星の魔女』×ガンプラ フォロー&リポストキャンペーン第2弾📢 〈応募方法〉 ①BANDAI HOBBY 公式アカウント(@HobbySite)をフォロー ②この投稿をリポストor「 #水星の魔女ガンプラキャンペーン第二弾 」を付けてキャンペーンに関する内容をポスト ■抽選で5名様に以下の3点セットをプレゼント🎁 ・描き下ろしイラストアクリルプレート ・Figure-rise Standard ミオリネ・レンブラン ・FULL MECHANICS 1/100 ガンダムエアリアル ✅応募規約はこちら https://t.co/JiZBjMpO1Y #ガンプラ #水星の魔女 #G_Witch

    2.6K4.4K266323367K viewsView on X
  • Jul 27, 20264.1x their median

    / 8月1日(土)より開始📢 『機動戦士ガンダム 水星の魔女』×ガンプラキャンペーン \ 対象の店舗などで『機動戦士ガンダム 水星の魔女』関連の対象ガンプラを購入すると、 描き下ろしイラストを使用したクリアスタンドをプレゼント✨ キャンペーン期間中には録り下ろしシナリオのピクチャードラマを公開‼️ 【第一弾】スレッタ クリアスタンド 期間:8月1日(土)~8月16日(日) 【第二弾】ミオリネ クリアスタンド 期間:8月17日(月)~8月31日(月) 詳細はキャンペーン特設サイトをチェック! https://t.co/6o9rqUmlxk #ガンプラ #水星の魔女

    4.1K1.9K734181.5M viewsView on X
  • Aug 25, 20264.1x their median

    【 #ガンプラ 情報 】 最新!ガンプラ情報局 公開中 https://t.co/T5RAsPiPIR 番組内では、 先月解禁された新たなガンダム作品『機動戦士ガンダム RG XARX-ZERO』、『GUNDAM ROGUE ORBIT』の主人公機を企画担当者が紹介! ぜひご視聴ください! #ガンダム #最新ガンプラ情報局 #GUNPLA https://t.co/775R1CoAUq

    5.2K1.2K1851324K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ガンプラ#ガンダム#最新ガンプラ情報局#ガンプラ自由研究#gunpla

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.6K interactions against 527K followers, an engagement rate of 0.301%. Measured over 39 original posts, its engagement rate beats 85% of 3,882 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 193K times each, and 0.824% of those impressions turn into an interaction. That is about 36.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 01:00 UTC, and Wednesday is the busiest day of the week. Of the 39 posts sampled, 97% carry an image or video and 90% link out. The account's strongest tracked post pulled 16K interactions, about 9.9x its own typical post. Recurring topics include #ガンプラ, #ガンダム, #最新ガンプラ情報局.

What is BANDAI HOBBY公式(BANDAI SPIRITS)'s engagement rate on X?
BANDAI HOBBY公式(BANDAI SPIRITS) (@HobbySite) has an engagement rate of 0.301%, based on the median interactions across 39 original posts from the last 30 days against 526,869 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.301%, BANDAI HOBBY公式(BANDAI SPIRITS) sits above the 50th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @HobbySite have real engagement?
Its engagement rate beats 85% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @HobbySite post?
Most posts go out around 01:00 UTC, and Wednesday is its busiest day, at roughly 2.03 posts per day across the measured window.

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