ほっかほっか亭【公式】 engagement report
@HokkahokkaP - 772K followers on X
Measured over 15 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 42 interactions against 772K followers, an engagement rate of 0.005%. Measured over 15 original posts, its engagement rate beats 26% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 0.156% of those impressions turn into an interaction. That is about 3.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 02:00 UTC, and Thursday is the busiest day of the week. Of the 15 posts sampled, 60% carry an image or video, 7% are part of a thread and 87% link out. The account's strongest tracked post pulled 3.5K interactions, about 83x its own typical post.
Measured over 15 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #ほっかほっか亭.
Compared with accounts its own size
ほっかほっか亭【公式】's engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, ほっかほっか亭【公式】 sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Jun 16, 202683x their median
「チキンかつナポリタン弁当」、もう食べた?👀 ほっかほっか亭さんのこだわりが詰まったボリュームも満足感もバッチリな一品🍱✨ 👇まだの方はぜひチェックしてね! https://t.co/g7UnvzHuoK #ドズナポ #PR https://t.co/zSzkj2KVg9
- Jul 30, 202639x their median
【熊本県を震源とする地震により被災された皆さまへ】 このたびの熊本県を震源とする地震により被災された皆さまに、心よりお見舞い申し上げます。 ほっかほっか亭では、熊本県内の全店舗において安全確認が完了しており、現在は通常通り営業しております。 なお、今後の状況により、予告なく休業や営業時間・商品入荷状況の変更が生じる場合がございます。 最新の営業状況につきましては、下記店舗検索ページよりご確認くださいますようお願いいたします。 https://t.co/5UE2BMqp3D 被災された地域の皆さまが一日も早く平穏な日常を取り戻されますことを、心よりお祈り申し上げます。
- Jun 26, 202632x their median
/ キャンペーンも残りわずか! \ #ほっかほっか亭 × #ドズル社 ドズりたい!ナポりたい!キャンペーン開催中🔥 ▼詳しくは特設サイトを要チェック☑ https://t.co/dQK8vFGH0M チキンかつナポリタン弁当🍱 ご注文でオリジナルステッカーをゲットしよう❕ 今すぐほっかほっか亭へ🏃 ※店舗により配布を終了している場合がございます。 あらかじめご了承ください。 #ドズナポ
- Jun 18, 202622x their median
\💡追加開催が決定!/ #ほっかほっか亭 × #ドズル社 コラボ 「ドズりたい!ナポリたい!キャンペーン」 大好評につき、<あべのハルカス近鉄本店>に常設出店中の新ブランド【ワンハンド BENTO by ほっかほっか亭】でも6/19(金)よりキャンペーンスタート🎉 大人気の50周年記念弁当「チキンかつナポリタン弁当」が、手軽に片手で食べられる「ワンハンドBENTO」になって新登場😋✨ 対象商品ご購入で、限定の「オリジナルステッカー」全6種のうち1枚をランダムでプレゼント🎁 さらに、限定グッズが当たるアプリ抽選シリアルコード付き! 詳細はプレスリリースをチェック👇 https://t.co/9pNxh07swx 📍あべのハルカス近鉄本店 ウイング館地2階 🗓️6月19日(金)~(なくなり次第終了) #ワンハンドBENTO #ドズナポ
- Jun 18, 202618x their median
【ほっかほっか亭50周年×ドズル社5周年】大好評の「ドズりたい!ナポりたい!キャンペーン」が新ブランド「ワンハンドBENTO by ほっかほっか亭」でも追加開催決定! https://t.co/9uDZlZL0Jc @PRTIMES_JPより
- Jun 19, 202611x their median
/ みんな応募してくれたかな? \ オリジナルステッカーに同封のシリアルコードを ほっかアプリに入力すると、 各コース50名さまに限定グッズが当たる🎁 好きなコースを選んで応募しよう✊ ※四国・淡路島の店舗は応募券になります。 さらに、Aコースの「ほっ」Tシャツは… 当選者の中から5名さまに、 #ドズル社 メンバーのサイン入りが当たる!✌ 👉アプリDLはここから App Store https://t.co/g4mW5pgUt6 Google Play のアプリ https://t.co/mDOfbGhFs4 #ドズナポ
- Jun 30, 20267.0x their median
/ 限定グッズの応募は今日まで‼ \ オリジナルステッカーに同封のシリアルコードを ほっかアプリに入力すると、各コース50名さまに限定グッズが当たる🎁 好きなコースを選んで応募しよう✊ ※四国・淡路島の店舗は応募券になります。 さらに、Aコースの「ほっ」Tシャツは… 当選者の中から5名さまに、 ドズル社メンバーのサイン入りが当たる!✌ 限定グッズが手に入る応募は今日までだよ! 👉アプリDLはここから App Store https://t.co/g4mW5pgUt6 Google Play のアプリ https://t.co/mDOfbGhFs4 #ドズナポ
- Jun 24, 20266.6x their median
/ #ドズナポ あべのハルカス近鉄本店でも 大好評開催中🔥 \ #ほっかほっか亭 × #ドズル社 コラボ 「ドズりたい!ナポリたい!キャンペーン」 あべのハルカス近鉄本店の 【ワンハンド BENTO by ほっかほっか亭】でも追加開催中🎉 「ワンハンドBENTO チキンかつナポリタン」 みなさまはもう食べましたか😋❓ 数量限定のオリジナルステッカー(全6種)は、なくなり次第終了! まだ手に入れていない方は、ぜひお早めにお越しください💁♀️ 詳細はプレスリリースをチェック👇 https://t.co/9pNxh07swx #ワンハンドBENTO
- Aug 24, 20265.0x their median
ほっかほっか亭の元祖「のり弁当」が9月1日よりリニューアル進化!創業50周年記念弁当 第2弾として、「ツナマヨネーズ」をトッピング https://t.co/qBKRMDaG5r @PRTIMES_JPより
- Aug 27, 20263.2x their median
📢8/27(木)新発売! 50周年記念弁当 ナポリタンシリーズに 「ツナマヨネーズごはんナポリタン弁当」が新登場✨ さらに! 既存のナポリタンシリーズもリニューアルして、さらにおいしく😋 ぜひお試しください! ※一部店舗により価格が異なる場合がございます https://t.co/7UYOmjOHux
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 42 interactions against 772K followers, an engagement rate of 0.005%. Measured over 15 original posts, its engagement rate beats 26% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 0.156% of those impressions turn into an interaction. That is about 3.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 02:00 UTC, and Thursday is the busiest day of the week. Of the 15 posts sampled, 60% carry an image or video, 7% are part of a thread and 87% link out. The account's strongest tracked post pulled 3.5K interactions, about 83x its own typical post.
- What is ほっかほっか亭【公式】's engagement rate on X?
- ほっかほっか亭【公式】 (@HokkahokkaP) has an engagement rate of 0.005%, based on the median interactions across 15 original posts from the last 30 days against 772,176 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, ほっかほっか亭【公式】 sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @HokkahokkaP have real engagement?
- Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @HokkahokkaP post?
- Most posts go out around 02:00 UTC, and Thursday is its busiest day, at roughly 0.57 posts per day across the measured window.