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ほっかほっか亭【公式】 engagement report

@HokkahokkaP - 772K followers on X

Measured over 15 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.005%
of 772K followers
Per impression
0.156%
27K views on a typical post
Reach
3.49%
of its followers see a post
Typical post
42
interactions (median)
Saved
0.007%
2 bookmarks on a typical post
Posting rate
0.57/day
active 37% of days
Peak time
02:00 UTC
Thursday

A typical post picks up 42 interactions against 772K followers, an engagement rate of 0.005%. Measured over 15 original posts, its engagement rate beats 26% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 0.156% of those impressions turn into an interaction. That is about 3.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 02:00 UTC, and Thursday is the busiest day of the week. Of the 15 posts sampled, 60% carry an image or video, 7% are part of a thread and 87% link out. The account's strongest tracked post pulled 3.5K interactions, about 83x its own typical post.

Measured over 15 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #ほっかほっか亭.

Compared with accounts its own size

ほっかほっか亭【公式】's engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, ほっかほっか亭【公式】 sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 16, 202683x their median

    「チキンかつナポリタン弁当」、もう食べた?👀 ほっかほっか亭さんのこだわりが詰まったボリュームも満足感もバッチリな一品🍱✨ 👇まだの方はぜひチェックしてね! https://t.co/g7UnvzHuoK #ドズナポ #PR https://t.co/zSzkj2KVg9

    3.2K2611917227K viewsView on X
  • Jul 30, 202639x their median

    【熊本県を震源とする地震により被災された皆さまへ】 このたびの熊本県を震源とする地震により被災された皆さまに、心よりお見舞い申し上げます。 ほっかほっか亭では、熊本県内の全店舗において安全確認が完了しており、現在は通常通り営業しております。 なお、今後の状況により、予告なく休業や営業時間・商品入荷状況の変更が生じる場合がございます。 最新の営業状況につきましては、下記店舗検索ページよりご確認くださいますようお願いいたします。 https://t.co/5UE2BMqp3D 被災された地域の皆さまが一日も早く平穏な日常を取り戻されますことを、心よりお祈り申し上げます。

    1.2K4192766K viewsView on X
  • Jun 26, 202632x their median

    / キャンペーンも残りわずか! \ #ほっかほっか亭 × #ドズル社 ドズりたい!ナポりたい!キャンペーン開催中🔥 ▼詳しくは特設サイトを要チェック☑ https://t.co/dQK8vFGH0M チキンかつナポリタン弁当🍱 ご注文でオリジナルステッカーをゲットしよう❕ 今すぐほっかほっか亭へ🏃 ※店舗により配布を終了している場合がございます。  あらかじめご了承ください。 #ドズナポ

    1.2K1151859K viewsView on X
  • Jun 18, 202622x their median

    \💡追加開催が決定!/ #ほっかほっか亭 × #ドズル社 コラボ 「ドズりたい!ナポリたい!キャンペーン」 大好評につき、<あべのハルカス近鉄本店>に常設出店中の新ブランド【ワンハンド BENTO by ほっかほっか亭】でも6/19(金)よりキャンペーンスタート🎉 大人気の50周年記念弁当「チキンかつナポリタン弁当」が、手軽に片手で食べられる「ワンハンドBENTO」になって新登場😋✨ 対象商品ご購入で、限定の「オリジナルステッカー」全6種のうち1枚をランダムでプレゼント🎁 さらに、限定グッズが当たるアプリ抽選シリアルコード付き! 詳細はプレスリリースをチェック👇 https://t.co/9pNxh07swx 📍あべのハルカス近鉄本店 ウイング館地2階 🗓️6月19日(金)~(なくなり次第終了) #ワンハンドBENTO #ドズナポ

    726190217143K viewsView on X
  • Jun 18, 202618x their median

    【ほっかほっか亭50周年×ドズル社5周年】大好評の「ドズりたい!ナポりたい!キャンペーン」が新ブランド「ワンハンドBENTO by ほっかほっか亭」でも追加開催決定! https://t.co/9uDZlZL0Jc @PRTIMES_JPより

    649840320K viewsView on X
  • Jun 19, 202611x their median

    / みんな応募してくれたかな? \ オリジナルステッカーに同封のシリアルコードを ほっかアプリに入力すると、 各コース50名さまに限定グッズが当たる🎁 好きなコースを選んで応募しよう✊ ※四国・淡路島の店舗は応募券になります。 さらに、Aコースの「ほっ」Tシャツは… 当選者の中から5名さまに、 #ドズル社 メンバーのサイン入りが当たる!✌ 👉アプリDLはここから App Store https://t.co/g4mW5pgUt6 Google Play のアプリ https://t.co/mDOfbGhFs4 #ドズナポ

    376652621K viewsView on X
  • Jun 30, 20267.0x their median

    / 限定グッズの応募は今日まで‼ \ オリジナルステッカーに同封のシリアルコードを ほっかアプリに入力すると、各コース50名さまに限定グッズが当たる🎁 好きなコースを選んで応募しよう✊ ※四国・淡路島の店舗は応募券になります。 さらに、Aコースの「ほっ」Tシャツは… 当選者の中から5名さまに、 ドズル社メンバーのサイン入りが当たる!✌ 限定グッズが手に入る応募は今日までだよ! 👉アプリDLはここから App Store https://t.co/g4mW5pgUt6 Google Play のアプリ https://t.co/mDOfbGhFs4 #ドズナポ

    239560119K viewsView on X
  • Jun 24, 20266.6x their median

    / #ドズナポ あべのハルカス近鉄本店でも 大好評開催中🔥 \ #ほっかほっか亭 × #ドズル社 コラボ 「ドズりたい!ナポリたい!キャンペーン」 あべのハルカス近鉄本店の 【ワンハンド BENTO by ほっかほっか亭】でも追加開催中🎉 「ワンハンドBENTO チキンかつナポリタン」 みなさまはもう食べましたか😋❓ 数量限定のオリジナルステッカー(全6種)は、なくなり次第終了! まだ手に入れていない方は、ぜひお早めにお越しください💁‍♀️ 詳細はプレスリリースをチェック👇 https://t.co/9pNxh07swx #ワンハンドBENTO

    2263911121K viewsView on X
  • Aug 24, 20265.0x their median

    ほっかほっか亭の元祖「のり弁当」が9月1日よりリニューアル進化!創業50周年記念弁当 第2弾として、「ツナマヨネーズ」をトッピング https://t.co/qBKRMDaG5r @PRTIMES_JPより

    1474212932K viewsView on X
  • Aug 27, 20263.2x their median

    📢8/27(木)新発売! 50周年記念弁当 ナポリタンシリーズに 「ツナマヨネーズごはんナポリタン弁当」が新登場✨ さらに! 既存のナポリタンシリーズもリニューアルして、さらにおいしく😋 ぜひお試しください! ※一部店舗により価格が異なる場合がございます https://t.co/7UYOmjOHux

    109202227K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ほっかほっか亭

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 42 interactions against 772K followers, an engagement rate of 0.005%. Measured over 15 original posts, its engagement rate beats 26% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 0.156% of those impressions turn into an interaction. That is about 3.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 02:00 UTC, and Thursday is the busiest day of the week. Of the 15 posts sampled, 60% carry an image or video, 7% are part of a thread and 87% link out. The account's strongest tracked post pulled 3.5K interactions, about 83x its own typical post.

What is ほっかほっか亭【公式】's engagement rate on X?
ほっかほっか亭【公式】 (@HokkahokkaP) has an engagement rate of 0.005%, based on the median interactions across 15 original posts from the last 30 days against 772,176 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, ほっかほっか亭【公式】 sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @HokkahokkaP have real engagement?
Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @HokkahokkaP post?
Most posts go out around 02:00 UTC, and Thursday is its busiest day, at roughly 0.57 posts per day across the measured window.

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