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House of the Dragon engagement report

@HouseofDragon - 984K followers on X

Measured over 42 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Top 10% for its size
Per follower
0.586%
of 984K followers
Per impression
3.20%
180K views on a typical post
Reach
18.3%
of its followers see a post
Typical post
5.8K
interactions (median)
Saved
0.09%
162 bookmarks on a typical post
Posting rate
1.63/day
active 63% of days
Peak time
16:00 UTC
Monday

A typical post picks up 5.8K interactions against 984K followers, an engagement rate of 0.586%. Measured over 42 original posts, its engagement rate beats 94% of 3,791 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 180K times each, and 3.20% of those impressions turn into an interaction. That is about 18.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 42 posts sampled, 71% carry an image or video. The account's strongest tracked post pulled 45K interactions, about 7.8x its own typical post. Recurring topics include #hotd, #houseofthedragon, #gameofthrones.

Measured over 42 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #hotd, #houseofthedragon, #gameofthrones.

Compared with accounts its own size

House of the Dragon's engagement rate beats 94% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 82% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.586%, House of the Dragon sits above the 75th percentile of the 36,654 accounts in this comparison. That places it in the top 25% band, which runs 0.433% to 2.10%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 11, 20267.8x their median

    That's a proper fucking. By the North.

    40K4.5K2293161.6M viewsView on X
  • Jul 28, 20264.7x their median

    Forever bonded. https://t.co/4k1Ee2LnCU

    25K1.9K91155806K viewsView on X
  • Aug 7, 20264.5x their median

    More friend than foe. https://t.co/PJHTJxopzM

    24K1.7K125266594K viewsView on X
  • Aug 14, 20263.9x their median

    "Fucking Viserys!"

    21K1.7K8289558K viewsView on X
  • Jul 26, 20263.7x their median

    Protecting the crown at all costs. https://t.co/01oTIkK0YB

    19K1.5K208442560K viewsView on X
  • Aug 11, 20263.3x their median

    When Caraxes dies it might be the first time I crying watching a show

    17K1.3K155138960K viewsView on X
  • Aug 8, 20262.9x their median

    Dragons still dance. The season finale of #HOTD premieres TOMORROW on @hbomax. https://t.co/YBGwjeHWNe

    15K1.5K94216652K viewsView on X
  • Aug 3, 20262.8x their median

    Behold me now. #HOTD https://t.co/aEeoFT0fCk

    14K1.4K286358439K viewsView on X
  • Aug 15, 20262.7x their median

    Born to die. https://t.co/an82uvbqAO

    14K1.2K7091348K viewsView on X
  • Aug 3, 20262.4x their median

    Behold me now! I am Aegon Targaryen! Viserys’ true heir! The sixth King of the Andals and the Rhoynar and the First Men! I was anointed by the High Septon in the light of the Seven. And it is in their light that I stand before you now!

    12K1.5K307327782K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#hotd#houseofthedragon#gameofthrones#fallontonight

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 5.8K interactions against 984K followers, an engagement rate of 0.586%. Measured over 42 original posts, its engagement rate beats 94% of 3,791 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 180K times each, and 3.20% of those impressions turn into an interaction. That is about 18.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 42 posts sampled, 71% carry an image or video. The account's strongest tracked post pulled 45K interactions, about 7.8x its own typical post. Recurring topics include #hotd, #houseofthedragon, #gameofthrones.

What is House of the Dragon's engagement rate on X?
House of the Dragon (@HouseofDragon) has an engagement rate of 0.586%, based on the median interactions across 42 original posts from the last 30 days against 983,628 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.586%, House of the Dragon sits above the 75th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @HouseofDragon have real engagement?
Its engagement rate beats 94% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @HouseofDragon post?
Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 1.63 posts per day across the measured window.

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