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Humza Yousaf engagement report

@HumzaYousaf - 263K followers on X

Measured over 5 original posts from a 30-day window, last computed on October 30, 2026.

Engagement

Per follower
0.213%
of 263K followers
Per impression
2.23%
25K views on a typical post
Reach
9.56%
of its followers see a post
Typical post
561
interactions (median)
Saved
0.056%
14 bookmarks on a typical post
Posting rate
1.33/day
active 53% of days
Peak time
06:00 UTC
Tuesday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 561 interactions against 263K followers, an engagement rate of 0.213%. Posts are seen about 25K times each, and 2.23% of those impressions turn into an interaction. That is about 9.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video. The account's strongest tracked post pulled 20K interactions, about 19x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on October 30, 2026. Recurring tag: #c4news.

Where this sits in the catalog

At 0.213%, Humza Yousaf sits above the 50th percentile of the 217,973 accounts in this comparison. That places it in the above the median band, which runs 0.149% to 0.705%.

p100.004%
p250.025%
p50 (median)0.149%
p750.705%
p902.63%
p9982.5%
Engagement rate as a share of followers, across the 217,973 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,723 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.149%
75th percentile0.705%
90th percentile2.63%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video80% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 80% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 397 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 19, 202619x their median

    England's Bukayo Saka, Marc Guehi, Trevoh Chalobah and Eberechi Eze joined France's Dayot Upamecano, Maxence Lacroix and Jean-Philippe Mateta in prayer after the final whistle in a powerful show of unity and respect 🙏❤️ https://t.co/nKOxEfMe0t

    18K1.9K2982011.3M viewsView on X
  • Aug 15, 202618x their median

    A man had died. His two children will grow up without their father. Jason made mistakes & resigned as a result. What followed was the predictable onslaught by particular sections of the media. When he appealed for calm they continued to hound him. And we all know why. Shameful

    5.8K7543.3K169706K viewsView on X
  • Jun 20, 20269.9x their median

    My full statement on the horrific, but I am afraid to say, unsurprising attacks in Edinburgh. Enough of the statements of solidarity from governments. Muslims - across the UK - no longer feel safe in the only country they call home. Time to face down the peddlers of hate. https://t.co/A4QQh7CB7p

    1.9K5314.2K2271.9M viewsView on X
  • Jun 24, 20267.9x their median

    A UN Commission concludes that Palestinian children have been deliberately targeted and killed by Israel. Investigators say they found cases where children were allegedly shot in vital organs using precision weapons. How much more proof do you need that a genocide is occurring? https://t.co/DNDRyqyQ7F

    2.6K1.2K1.6K6981K viewsView on X
  • Sep 8, 20264.8x their median

    "This is an irrational action... if the UK is really interested in dealing with issues they feel like are wrong, where are the sanctions against North Korea, China, Russia?" US Ambassador to Israel Mike Huckabee, who has accused the UK government and Ed Miliband of 'Jew hate' speaks to @annaefoster about the plan to sanction goods and services from West Bank settlements.

    1.3K3268342111.2M viewsView on X
  • Sep 8, 20263.2x their median

    I welcome the Foreign Secretary's statement on illegal Israeli settlements as a positive move in the right direction Banning goods from settlements & some restrictions on services is a welcome step, let's just hope it isn't the last one as the killings across Palestine continue. https://t.co/i7akUztf3C

    1.1K2553661923K viewsView on X
  • Jul 13, 20261.5x their median

    Former Congresswoman and DMFI Board Chair Kathy Manning responds to @RoKhanna: https://t.co/wn4WlpLOm6

    52080907129697K viewsView on X
  • Aug 28, 20262.7x their median

    Some news from my ever courageous wife. So proud of Elizabeth and all that she accomplishes. https://t.co/pSdpYjiBWQ

    1.2K11413424305K viewsView on X
  • Aug 29, 20262.6x their median

    A famine being alleviated does not mean the famine was fabricated. Yes, conditions have improved because, what do you know, when children are given food, they stop starving. That is not evidence they were never starved. Israel's attempts to rewrite history are fooling noone. https://t.co/Fbr3l84EIL

    46012983750174K viewsView on X
  • Oct 24, 20262.0x their median

    My heart and my prayers are with those martyred attending a funeral at the Greek Orthodox Church in Karak, Jordan. What a despicable act of terror. Those responsible using such evil to try and divide those who live as friends and neighbours. I am certain they will not succeed.

    4155856862166K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#c4news

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 561 interactions against 263K followers, an engagement rate of 0.213%. Posts are seen about 25K times each, and 2.23% of those impressions turn into an interaction. That is about 9.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video. The account's strongest tracked post pulled 20K interactions, about 19x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Humza Yousaf's engagement rate on X?
Humza Yousaf (@HumzaYousaf) has an engagement rate of 0.213%, based on the median interactions across 5 original posts from the last 30 days against 263,463 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.213%, Humza Yousaf sits above the 50th percentile of the 217,973 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @HumzaYousaf have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @HumzaYousaf post?
Most posts go out around 06:00 UTC, and Tuesday is its busiest day, at roughly 1.33 posts per day across the measured window.

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