ICRC engagement report
@ICRC - 2.1M followers on X
Measured over 80 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 56 interactions against 2.1M followers, an engagement rate of 0.003%. Measured over 80 original posts, its engagement rate beats 27% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.9K times each, and 1.13% of those impressions turn into an interaction. That is about 0.235% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.4 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 80 posts sampled, 95% carry an image or video and 31% link out. The account's strongest tracked post pulled 194 interactions, about 3.5x its own typical post. Recurring topics include #worldhumanitarianday, #mazar, #somalia.
Measured over 80 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #worldhumanitarianday, #mazar, #somalia.
Compared with accounts its own size
ICRC's engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, ICRC sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 19, 20263.5x their median
When humanitarian personnel are attacked, people affected by armed conflict pay the price. On World Humanitarian Day, we call for humanitarian personnel to be protected and for safe access to reach those who need help most. Protect humanitarian personnel. Protect safe humanitarian access. #actforhumanity
- Aug 25, 20263.3x their median
States need to act now to set clear international regulations on autonomous weapons systems. "A failure to act quickly and decisively will cost lives. It will leave future generations to inherit a world in which the absence of clear and specific prohibitions and restrictions on these weapons opens the door to practices that would erode the protections international humanitarian law is meant to guarantee." In a joint appeal, the Secretary-General of the @UN, @antonioguterres and the President of the @ICRC, Mirjana Spoljaric, renew their call for States to urgently adopt a legally binding instrument to regulate autonomous weapon systems with clear prohibitions and restrictions. Read more 👉🏽 https://t.co/xFQ1Y7zYar
- Aug 25, 20263.2x their median
📢 Attention researchers and practitioners! The International Review of the Red Cross calls for papers on 'Protection of Civilians and International Humanitarian Law in the Age of Artificial Intelligence'. Submit by 1 September 2026. Read more 👉🏽 https://t.co/MHJEJQut3f https://t.co/2bH8sanTV5
- Aug 19, 20262.7x their median
Today is World Humanitarian Day. Mirjana Spoljaric, @ICRC president, and @KateForbes_IFRC, @ifrc president, have joined in a statement calling for the world to stand against the targeting of people who risk their lives to help others. "The answer cannot be to ask our colleagues to be braver. The answer must be to make it possible for them to do their jobs safely." Read more 👉🏽 https://t.co/khdg2hougP
- Aug 12, 20262.6x their median
The Geneva Conventions, adopted 77 years ago today and ratified worldwide, are the backbone of international humanitarian law. They: 🔹 Protect those who are not or no longer fighting. 🔹 Save lives and reduce suffering. Even in armed conflicts, humanity must prevail. https://t.co/ZSi2t3Y07g
- Aug 24, 20262.4x their median
📍Democratic Republic of the Congo | Attacks against volunteers and humanitarian personnel are unacceptable. The Red Cross societies of the DRC and Uganda, the IFRC, and the ICRC are deeply concerned about recent attacks on Red Cross volunteers involved in the Ebola response. One hundred days after the official declaration of the Ebola outbreak, 12 volunteers have been injured, ambulances have been damaged (including one that was set on fire) and emergency response equipment has been destroyed during 11 violent incidents. Learn more in our joint news release: https://t.co/4spFINixwv
- Aug 10, 20262.3x their median
Following the powerful earthquake that struck Colombia today, our thoughts are with everyone affected by this emergency. Our teams in Colombia (@CICR_co) are closely monitoring the situation and remain in contact with our partners at the Colombian Red Cross (@cruzrojacol) to assess needs and support people most affected. @olivierdubs, ICRC's head of delegation in Colombia, shares 👇🏽
- Aug 21, 20262.2x their median
Healthcare workers save lives. Under international humanitarian law, hospitals, staff, and ambulances must be allowed to perform their crucial roles. https://t.co/z5r1PJmNLR
- Aug 14, 20262.1x their median
Respecting international humanitarian law can prevent suffering and save lives. All parties to conflict must respect the rules of war and do everything in their power to protect civilians and those not participating in hostilities from the devastating consequences of armed conflicts. Mirjana Spoljaric, ICRC president 👇🏽
- Aug 11, 20262.1x their median
Is everything allowed in wars? The answer is clear: no 🔴 Civilians must be protected. Arms bearers must at all times make the distinction between the civilian population and combatants. #IHL https://t.co/TJKuZVscUB
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 56 interactions against 2.1M followers, an engagement rate of 0.003%. Measured over 80 original posts, its engagement rate beats 27% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.9K times each, and 1.13% of those impressions turn into an interaction. That is about 0.235% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.4 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 80 posts sampled, 95% carry an image or video and 31% link out. The account's strongest tracked post pulled 194 interactions, about 3.5x its own typical post. Recurring topics include #worldhumanitarianday, #mazar, #somalia.
- What is ICRC's engagement rate on X?
- ICRC (@ICRC) has an engagement rate of 0.003%, based on the median interactions across 80 original posts from the last 30 days against 2,102,376 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, ICRC sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ICRC have real engagement?
- Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ICRC post?
- Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 4.37 posts per day across the measured window.