IFPI engagement report
@IFPI_org - 94K followers on X
Measured over 4 original posts from a 30-day window, last computed on August 25, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 2 interactions against 94K followers, an engagement rate of 0.003%. Posts are seen about 2.3K times each, and 0.109% of those impressions turn into an interaction. That is about 2.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video and 75% link out. The account's strongest tracked post pulled 6.4K interactions, about 3211x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on August 25, 2026. Recurring tag: #ifpifortherecord.
Where this sits in the catalog
At 0.003%, IFPI sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- May 18, 20263211x their median
Keep Music Sound. End Streaming Fraud. https://t.co/tWzcGMyOad #endstreamingfraud https://t.co/HbHAViEwEG
- May 18, 20262065x their median
Streaming Fraud. What is it and what can be done to fight it? We can stop streaming fraud if the music community comes together with meaningful and sustained action. https://t.co/tWzcGMyOad #endstreamingfraud https://t.co/SIqmoGh5Dl
- May 19, 2026292x their median
IFPI CEO Victoria Oakley on what needs to be done to #endstreamingfraud https://t.co/XhdockWa8P https://t.co/ilX9zM4V6e
- May 20, 2026150x their median
Here is the Streaming Fraud Sound Check. VERIFY. VET. ACT. SHARE. Companies at every stage of the streaming value chain must take steps to prevent, to detect and then to act on fraud. Stay tuned to hear more about how we can #endstreamingfraud together. https://t.co/tWzcGMyOad https://t.co/V2tDGGOuTj
- May 20, 202662x their median
VERIFY. Distributors need to know who is providing content to their services Digital service providers need to verify that accounts are used by real humans who are genuinely engaging with music and not bots. #endstreamingfraud https://t.co/tWzcGMyOad https://t.co/MrqaLJbz1k
- Jun 3, 202649x their median
Streaming fraud is happening now and at scale. Find out more about what the industry can do to fight it – and what action has already been taken 👉 https://t.co/CnSTA2WMAp #endstreamingfraud https://t.co/JLBPE4jQpo
- Jun 21, 202647x their median
La musique est une fête. Défendons-la. Depuis 44 ans, la Fête de la Musique rassemble la France autour des artistes et de la création. Pourtant, aujourd’hui, les œuvres musicales sont massivement utilisées pour alimenter des systèmes d’IA générative sans que leurs créateurs ne puissent en contrôler l’usage. Oui à l’innovation. Oui à une IA européenne ambitieuse. Mais non à une IA construite au mépris des droits des auteurs, compositeurs, éditeurs, artistes-interprètes et producteurs. À l’occasion de cette Fête de la Musique, l’Adami, la SCPP, le Snep et la Sacem en appellent aux pouvoirs publics pour qu’ils prennent leurs responsabilités face à ce pillage qui ne peut plus durer. Monsieur le Président de la République, Monsieur le Premier ministre, Madame la Ministre de la Culture : il est temps d’agir. ✍️ Rejoignez les 25 000 signataires déjà mobilisés pour protéger la création : https://t.co/Rlc3MixQPF
- May 21, 202642x their median
VET. Distributors must put in place measures to vet the legitimacy of content before it goes live. The authenticity of both the customer and the content should be regularly reviewed by DSPs and distributors. #endstreamingfraud https://t.co/tWzcGMyOad https://t.co/FpWL0vwwXe
- May 22, 202631x their median
ACT. Digital service providers should act with first-class measures to be more effective in detecting, shutting down and mitigating the impact of fake plays and suspicious playlists. #endstreamingfraud https://t.co/tWzcGMyOad https://t.co/j53QrNWOYQ
- May 26, 202627x their median
Streaming Fraud. What impact does AI have? #endstreamingfraud https://t.co/tWzcGMyOad https://t.co/4u4W0LQz3B
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 94K followers, an engagement rate of 0.003%. Posts are seen about 2.3K times each, and 0.109% of those impressions turn into an interaction. That is about 2.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video and 75% link out. The account's strongest tracked post pulled 6.4K interactions, about 3211x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is IFPI's engagement rate on X?
- IFPI (@IFPI_org) has an engagement rate of 0.003%, based on the median interactions across 4 original posts from the last 30 days against 94,386 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, IFPI sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @IFPI_org have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @IFPI_org post?
- Most posts go out around 10:00 UTC, and Thursday is its busiest day, at roughly 0.27 posts per day across the measured window.