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Helluva Boss engagement report

@IMPmurderpros - 833K followers on X

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
1.36%
of 833K followers
Per impression
3.45%
329K views on a typical post
Reach
39.4%
of its followers see a post
Typical post
11K
interactions (median)
Saved
0.19%
623 bookmarks on a typical post
Posting rate
0.3/day
active 20% of days
Peak time
19:00 UTC
Friday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 11K interactions against 833K followers, an engagement rate of 1.36%. Posts are seen about 329K times each, and 3.45% of those impressions turn into an interaction. That is about 39.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% are part of a thread. The account's strongest tracked post pulled 30K interactions, about 2.7x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 1.36%, Helluva Boss sits above the 75th percentile of the 37,701 accounts in this comparison. That places it in the top 25% band, which runs 0.439% to 2.10%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 30, 20262.7x their median

    Let's celebrate the last day of Pride Month!! Happy Pride from all of us here at SpindleHorse 🌈❤️ https://t.co/rc9WHIQLPg

    25K3.3K6339753.4M viewsView on X
  • Apr 18, 20262.2x their median

    It is the best of times for the LVL UP con-goers…it is the worst of times for Barbie. See the PREMIERE of Barbie’s Bad Day at the Helluva Boss panel Friday April 24th at LVL UP! https://t.co/cGyPK1w2j8

    22K3.1K308544692K viewsView on X
  • Jul 11, 20262.1x their median

    MISSION: BOOK REPORT WARNING: For fanfiction https://t.co/V1KRQ0hbg7 https://t.co/jzshMp9lXd

    20K3.0K124348656K viewsView on X
  • Jul 3, 20261.9x their median

    Get your pencils ready, a new Helluva Boss short unfolds on YouTube July 11th! 📚 https://t.co/dhWrX8sp9d

    19K2.8K211310631K viewsView on X
  • May 9, 20261.7x their median

    Catch a wave next Saturday May 16th when a new Helluva Boss short premieres on YouTube 🌊🦈 https://t.co/JJbloMTDmQ

    16K2.6K327460683K viewsView on X
  • Apr 25, 20261.6x their median

    BARBIE’S BAD DAY WARNING: For sandwich abuse https://t.co/bUgx5Maq1w https://t.co/MYPyBfeCT1

    16K2.4K88143377K viewsView on X
  • Jun 6, 20261.6x their median

    Hang in there! A new Helluva Boss short drops June 13th on YouTube 📝 https://t.co/McQ3Xudmmy

    15K2.4K208235404K viewsView on X
  • May 10, 20261.5x their median

    Happy Mother's Day! 🫖 https://t.co/D6qSFlJg6h

    15K1.8K243370737K viewsView on X
  • Mar 28, 2026

    WHO DIED? Find out in a new Helluva Boss short premiering next week 😵 https://t.co/oZwoYeHFuS

    12K1.7K326323853K viewsView on X
  • Apr 24, 2026

    HELLUVA BOSS SEASON 3 TEASER - DATE ANNOUNCEMENT!!! https://t.co/0M21yirvnL

    11K2.3K66218361K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 11K interactions against 833K followers, an engagement rate of 1.36%. Posts are seen about 329K times each, and 3.45% of those impressions turn into an interaction. That is about 39.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% are part of a thread. The account's strongest tracked post pulled 30K interactions, about 2.7x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Helluva Boss's engagement rate on X?
Helluva Boss (@IMPmurderpros) has an engagement rate of 1.36%, based on the median interactions across 1 original posts from the last 30 days against 833,192 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 1.36%, Helluva Boss sits above the 75th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @IMPmurderpros have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @IMPmurderpros post?
Most posts go out around 19:00 UTC, and Friday is its busiest day, at roughly 0.3 posts per day across the measured window.

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