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Wim Hof engagement report

@Iceman_Hof - 346K followers on X

Measured over 16 original posts from a 30-day window, last computed on September 3, 2026.

Engagement

Middle of its size range
Per follower
0.043%
of 346K followers
Per impression
1.23%
12K views on a typical post
Reach
3.46%
of its followers see a post
Typical post
147
interactions (median)
Saved
0.15%
18 bookmarks on a typical post
Posting rate
0.53/day
active 53% of days
Peak time
17:00 UTC
Wednesday

A typical post picks up 147 interactions against 346K followers, an engagement rate of 0.043%. Measured over 16 original posts, its engagement rate beats 38% of 4,346 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 1.23% of those impressions turn into an interaction. That is about 3.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video and 38% link out. The account's strongest tracked post pulled 850 interactions, about 5.8x its own typical post. Recurring topics include #wimhof, #expedition, #antarctica.

Measured over 16 original posts from a 30-day window, last computed on September 3, 2026. Recurring tags: #wimhof, #expedition, #antarctica.

Compared with accounts its own size

Wim Hof's engagement rate beats 38% of the tracked X accounts closest to it in follower count (4,346 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.043%, Wim Hof sits above the 25th percentile of the 42,087 accounts in this comparison. That places it in the below the median band, which runs 0.013% to 0.084%.

p100.002%
p250.013%
p50 (median)0.084%
p750.449%
p902.07%
p99143.1%
Engagement rate as a share of followers, across the 42,087 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 84,187 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.013%
50th percentile0.084%
75th percentile0.449%
90th percentile2.07%
99th percentile143.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%59K
01:00 UTC-2%60K
02:00 UTC-4%58K
03:00 UTC-4%62K
04:00 UTC-6%50K
05:00 UTC-5%49K
06:00 UTC-5%56K
07:00 UTC-5%61K
08:00 UTC-4%71K
09:00 UTC-4%82K
10:00 UTC-3%84K
11:00 UTC-3%91K
12:00 UTC-2%100K
13:00 UTC-2%110K
14:00 UTC-3%113K
15:00 UTC-2%117K
16:00 UTC-3%114K
17:00 UTC-3%106K
18:00 UTC-2%99K
19:00 UTC-2%93K
20:00 UTC-1%87K
21:00 UTC-1%77K
22:00 UTC-2%67K
23:00 UTC-1%60K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%257K
Monday+1%329K
Tuesday-2%355K
Wednesday-4%323K
Thursday-3%273K
Friday-3%277K
Saturday+3%250K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 25, 20265.8x their median

    A happy man is not into war. A happy man is not into greed. A happy man is just happy. Let's go back to happiness, strength, and health. Let's go back to the soul. https://t.co/maO9qXhnbx

    71710025832K viewsView on X
  • Jul 10, 20262.9x their median

    Throwback to this iconic moment doing the Harlem Shake on top of the mountain. 🏔️ https://t.co/46RTOoUkYy

    3891914543K viewsView on X
  • Jun 21, 20262.3x their median

    Do you know what the word yoga means? Yoga means connection; it comes from the verb yug, and yug is “to connect.” This is what the author of The Yoga Sutras of Patanjali wrote 1600 years ago or so, more or less. It still holds. Patanjali wrote: “Yoga is silencing the modifications of the mind, then the seer dwells in his own nature”. But who is the seer? The seer is the witness, the pure consciousness. Honoring this ancient connection is at the heart of what I do. That is why I am incredibly moved to be returning to India next month to receive the prestigious Yoga Ratna Award in the divine presence of my yogi friend Swami Vachanananda Guru. Together, we continue to bridge this ancient practice with the modern world. ❤️ Happy International Yoga Day! #internationalyogaday #yoga #connection #breathe #wimhofmethod

    296315328K viewsView on X
  • Jul 16, 20262.2x their median

    For 30 years they called me crazy, irresponsible and a thousand other things. There was a lot of mockery and a lot of cynicism from people that did not have a real sense of happiness or sense within themselves. Then I went to science. And now I see I am changing people. https://t.co/IlLnwUYbTs

    292266215K viewsView on X
  • Jul 8, 20262.1x their median

    If life is a game, what are the rules? https://t.co/heRltOzvz7

    2603411414K viewsView on X
  • Aug 20, 20262.1x their median

    Our minds are like dogs that have been tied to a tree. Or like children who have been told to sit still and be quiet. These restrictions work in opposition to our nature. Dogs need to run free just as children need the freedom to play and explore. The same is true of our minds. When we release our minds from the bondage of dogma, the stress of daily existence, and our perceived limits, we can glimpse a new world where love and harmony with nature prevail.

    2573015512K viewsView on X
  • Jul 31, 20262.0x their median

    Who's ready for December? ❄️ https://t.co/AzCeqmQoK5

    2601811419K viewsView on X
  • Jul 9, 20261.9x their median

    Let the mind shut up and be healthy, strong, and happy. And how do we do this? I found those answers in cold water. Going into cold water...it goes past the mind. It goes past your thoughts. It will force you to let go, and let the body do what the body is capable of. https://t.co/dqLW5YK7lL

    2402512316K viewsView on X
  • Jul 3, 20261.8x their median

    Sometimes, a mistake is no mistake at all. https://t.co/tvO7ZjsUZj

    238227118K viewsView on X
  • Aug 18, 20261.7x their median

    When anxiety speaks, be still, and breathe. Take a moment to ground yourself. This Downregulation session is an easy breathing practice to relieve stress and bring calmness back to your nervous system. Find it under Guided Meditations in the Wim Hof Method app. https://t.co/qducb6zKMS

    224225353K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#wimhof#expedition#antarctica#wimhofmethod#balance

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 147 interactions against 346K followers, an engagement rate of 0.043%. Measured over 16 original posts, its engagement rate beats 38% of 4,346 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 1.23% of those impressions turn into an interaction. That is about 3.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video and 38% link out. The account's strongest tracked post pulled 850 interactions, about 5.8x its own typical post. Recurring topics include #wimhof, #expedition, #antarctica.

What is Wim Hof's engagement rate on X?
Wim Hof (@Iceman_Hof) has an engagement rate of 0.043%, based on the median interactions across 16 original posts from the last 30 days against 345,921 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.043%, Wim Hof sits above the 25th percentile of the 42,087 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Iceman_Hof have real engagement?
Its engagement rate beats 38% of the tracked X accounts closest to it in follower count (4,346 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Iceman_Hof post?
Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 0.53 posts per day across the measured window.

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