U.S. Department of the Interior engagement report
@Interior - 4.7M followers on X
Measured over 69 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 1.0K interactions against 4.7M followers, an engagement rate of 0.022%. Measured over 69 original posts, its engagement rate beats 59% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 31K times each, and 3.39% of those impressions turn into an interaction. That is about 0.664% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 69 posts sampled, 99% carry an image or video, 16% are part of a thread and 9% link out. The account's strongest tracked post pulled 101K interactions, about 96x its own typical post.
Measured over 69 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #nationalparkweek.
Compared with accounts its own size
U.S. Department of the Interior's engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 89% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.022%, U.S. Department of the Interior sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jul 30, 202696x their median
It is with profound sorrow that we bid farewell to Jeanne Gibson, our beloved Rosie the Riveter, has passed away today, July 29, 2026, at the remarkable age of 100. With her passing, we don't simply mourn the loss of a beloved friend, we honor the life of an American hero whose courage, dedication, and unwavering spirit helped shape history, and will continue to inspire generations to come.📷📷 At just 18 years old, Jeanne left her home in Minnesota in the summer of 1944 and answered her nation's call, becoming a welder at Todd Pacific Shipyards in Seattle. With determination and grit, she helped build destroyers that strengthened the Allied war effort during World War II. She later continued her service with the Army Transportation Corps in Juneau, Alaska, embodying the resilience and patriotism of the Greatest Generation. Yet Jeanne's legacy extended far beyond the war. She earned her Ph.D., dedicated three decades to teaching, earned her private pilot license, and spent the rest of her life proving that courage, determination, and purpose know no age. In 2024, Jeanne and her fellow Rosies were collectively awarded the Congressional Gold Medal, one of our nation's highest civilian honors, recognizing the extraordinary women whose sacrifices and determination helped secure victory during World War II. To all of us at Pacific Historic Parks, Jeanne was far more than a Rosie, she was family. She traveled to Hawaiʻi time and again to share her remarkable story with visitors, inspire local students, and ensure that the sacrifices of the Home Front would never be forgotten. Her radiant smile, generous heart, and boundless enthusiasm touched every life she encountered. She had a special gift for encouraging young girls, reminding them that no dream was too big and no obstacle too great. Through her words and her example, she inspired generations to believe in themselves and pursue lives of courage, service, and purpose. Jeanne remained a tireless advocate for preserving the legacy of the Rosies, volunteering at Rosie the Riveter WWII Home Front National Historical Park on "Rosie Fridays" and ensuring the stories of the women who helped win the war would continue to inspire future generations. In one of life's poignant moments, just days before her passing, Jeanne was celebrated with a Wall of Honor banner at the park she loved so dearly and recognized during a San Jose Earthquakes halftime ceremony honoring Bay Area heroes. It was a fitting tribute to a woman whose life was defined by selfless service, quiet strength, and extraordinary grace. Though Jeanne has taken her final flight, her legacy will never fade. It lives on in every story she shared, every young person she inspired, every life she touched, and in the enduring example of courage she leaves behind. Our hearts are with Jeanne's family, her fellow Rosies, and all who were blessed to know and love her. Rest in peace, Jeanne Gibson. Thank you for answering the call when your country needed you most. Thank you for showing generations what courage looks like. We will remember you always
- Aug 18, 202632x their median
National Park Week starts in 4 days. We were going to announce this yesterday, but out of respect, we waited. https://t.co/Tbod9qgmhD
- Aug 25, 202626x their median
Dolly Parton carried the music, stories and spirit of her Tennessee mountain home wherever she went. She was a lifelong champion of the Great Smoky Mountains and proudly shared her love for them with the world. While we may no longer see her working 9 to 5, we will always love her. Here’s to Dolly, who made our world a little more beautiful.
- Jun 10, 202619x their median
You could say they nailed it. (And also sanded it, painted it, and rebuilt it.) @NatlParkService staff from across the country are working hard to make DC safe and beautiful, installing and repairing more than 1,000 benches this year. Their work may happen behind the scenes, but the results are on display every day in the shared spaces that help to tell our nation’s story. 🇺🇸
- Aug 30, 20269.0x their median
Dolly Parton once described the Smokies as “one of those special places that God put here for us to enjoy.” At Great Smoky Mountains National Park’s 75th anniversary celebration in 2009, she sang about that special place in “My Mountains, My Home.” Video by @hawriverfilms https://t.co/OfzB9Bs8uV
- Aug 11, 20266.7x their median
The monarch migration is about to begin. Along the way, they depend on native flowering plants to rest and refuel. Planting native wildflowers and milkweed in your yard or in your community is one simple way to help these remarkable travelers complete their journey. https://t.co/yyEFnmPgCJ
- Aug 9, 20264.7x their median
This American pika isn't picking flowers for decoration. It's building a haystack. All summer long, pikas gather grasses, wildflowers and other plants, carrying mouthful after mouthful back to its home. They spread the plants out to dry in the sun, then stash them away for the long alpine winter. Photo at Rocky Mountain National Park by Eivor Kuchta
- Aug 13, 20264.4x their median
One year of making DC safe and beautiful again. Across our nation’s capital, iconic spaces are getting the care and attention they deserve. The fountains are flowing, and DC is shining again. https://t.co/VS2HZYncWE
- Aug 16, 20263.6x their median
It isn't a bear. And it isn't a grass. It's beargrass. Beargrass is actually a member of the lily family. From June through July, and sometimes into August at higher elevations, its white blooms brighten Glacier National Park's mountain landscapes. Photo by Jaclyn Burdsall https://t.co/Ao0NlCzxyj
- Aug 6, 20263.2x their median
The Perseid meteor shower is one of the best celestial shows of the year. Every August, this shooting star spectacle lights up the sky as Earth passes through a trail of debris left by Comet Swift-Tuttle. Video of a night sky time-lapse at Oregon Islands National Wildlife Refuge
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.0K interactions against 4.7M followers, an engagement rate of 0.022%. Measured over 69 original posts, its engagement rate beats 59% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 31K times each, and 3.39% of those impressions turn into an interaction. That is about 0.664% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 69 posts sampled, 99% carry an image or video, 16% are part of a thread and 9% link out. The account's strongest tracked post pulled 101K interactions, about 96x its own typical post.
- What is U.S. Department of the Interior's engagement rate on X?
- U.S. Department of the Interior (@Interior) has an engagement rate of 0.022%, based on the median interactions across 69 original posts from the last 30 days against 4,659,190 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.022%, U.S. Department of the Interior sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Interior have real engagement?
- Its engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Interior post?
- Most posts go out around 14:00 UTC, and Friday is its busiest day, at roughly 3.77 posts per day across the measured window.