Irish Rugby engagement report
@IrishRugby - 803K followers on X
Measured over 21 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 57 interactions against 803K followers, an engagement rate of 0.007%. Measured over 21 original posts, its engagement rate beats 29% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 0.286% of those impressions turn into an interaction. That is about 2.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 17:00 UTC, and Saturday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video and 48% link out. The account's strongest tracked post pulled 1.1K interactions, about 20x its own typical post.
Measured over 21 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
Irish Rugby's engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 22% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, Irish Rugby sits above the 10th percentile of the 37,037 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Jul 11, 202620x their median
Victory in Newcastle. ๐ https://t.co/r0kEzLPADE
- Jul 15, 202616x their median
Our team for Saturday night at Eden Park. ๐ https://t.co/5BoeL3WCff
- Jul 20, 202613x their median
Thank you for all the support in Australia and New Zealand. ๐ See you back home at Aviva Stadium this November. https://t.co/AcBgMQJlAz
- Jul 11, 202611x their median
Our four new caps. https://t.co/EQP9TreU8H
- Jul 18, 202611x their median
Defeat in Auckland. https://t.co/UwytznnMRw
- Aug 12, 202611x their median
We are saddened to hear of the passing of former out-half Brian Smith following a short illness. Capped nine times for Ireland, he also represented Australia and had a long and illustrious career as a player and coach. Our thoughts are with his family and friends at this sad time.
- Jul 17, 20269.9x their median
Match day in Auckland. https://t.co/ZHV7sHBChq
- Jul 11, 20269.4x their median
Big impact on his debut. ๐ https://t.co/ZVu8bSAOsF
- Jul 13, 20268.5x their median
A big week ahead in Auckland. ๐ https://t.co/WA65JjWuQL
- Jul 12, 20268.3x their median
Off to Auckland. ๐ณ๐ฟ https://t.co/LdvPgbUAMw
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 57 interactions against 803K followers, an engagement rate of 0.007%. Measured over 21 original posts, its engagement rate beats 29% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 0.286% of those impressions turn into an interaction. That is about 2.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 17:00 UTC, and Saturday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video and 48% link out. The account's strongest tracked post pulled 1.1K interactions, about 20x its own typical post.
- What is Irish Rugby's engagement rate on X?
- Irish Rugby (@IrishRugby) has an engagement rate of 0.007%, based on the median interactions across 21 original posts from the last 30 days against 803,318 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, Irish Rugby sits above the 10th percentile of the 37,037 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @IrishRugby have real engagement?
- Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @IrishRugby post?
- Most posts go out around 17:00 UTC, and Saturday is its busiest day, at roughly 0.73 posts per day across the measured window.