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its iyanyaaaaaa 🍪 engagement report

@Iyanya - 1.3M followers on X

Measured over 26 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 1.3M followers
Per impression
0.384%
11K views on a typical post
Reach
0.88%
of its followers see a post
Typical post
43
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
3.47/day
active 73% of days
Peak time
17:00 UTC
Wednesday

A typical post picks up 43 interactions against 1.3M followers, an engagement rate of 0.003%. Measured over 26 original posts, its engagement rate beats 22% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 11K times each, and 0.384% of those impressions turn into an interaction. That is about 0.878% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.5 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 26 posts sampled, 54% carry an image or video. The account's strongest tracked post pulled 12K interactions, about 274x its own typical post. Recurring topics include #itsiyanya, #afia993fm, #afiaradioenugu.

Measured over 26 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #itsiyanya, #afia993fm, #afiaradioenugu.

Compared with accounts its own size

its iyanyaaaaaa 🍪's engagement rate beats 22% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 27% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, its iyanyaaaaaa 🍪 sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 11, 2026274x their median

    #b4b4 @davido ❤️ https://t.co/4BbwEYjO9F

    11K9028121154K viewsView on X
  • Aug 20, 202680x their median

    See wetin Kolu do Iyanya. 😂🔥 https://t.co/S8sApd0wP0

    3.2K1849817786K viewsView on X
  • Aug 25, 202650x their median

    HEADIES NOMINEES FOR NEXT RATED. 🏆 WHO DESERVES THE AWARD??👀 https://t.co/inGPYIenmf

    1.8K951678368K viewsView on X
  • Aug 30, 202622x their median

    See I’m bad ọmọ Yankee dem dey find me from Obodo 🇬🇧 down to Puket #europetour #itsiyanya https://t.co/4VzsP5Aj44

    8973629334K viewsView on X
  • Aug 15, 202618x their median

    Politics is crazy

    6825027722K viewsView on X
  • Jul 27, 20268.4x their median

    Europe, I’m yours in August! 🚀🦁 https://t.co/hvOJ9fwJrx

    2774040546K viewsView on X
  • Mar 27, 20268.3x their median

    Go listen 🎧 to “RUMBERAS” now on all platforms https://t.co/FXRuWWxzeu

    12521117426K viewsView on X
  • Aug 10, 20264.8x their median

    Biggest Songs By Artist Dbanj - Oliver Twist 2face - African Queen P-Square - Personally 9ice - Gongo Aso Faze - Kolomental Olamide - Infinity Terry G - Free Madness Vector - Early Momo Wizkid - Essence Davido - If Burna Boy - Last Last Ice Prince - Oleku Falz - This is Nigeria Kizz Daniel - Buga MI Abaga - Safe Olu Maintain - Yahooze Banky W - Strong Thing Phyno - Fada Fada Reminisce - Ponmile Who else? Am I right?

    838843376K viewsView on X
  • Aug 5, 20264.3x their median

    Afrobeats was already cooking long before it became global. “Lekwa Ukwu” is proof. 🇳🇬🔥Iyanya really understood the assignment with this one❤️ https://t.co/VacmyGWFHr

    1432491036K viewsView on X
  • Aug 23, 20262.9x their median

    Iyanya took Yvonne Nelson’s love and loyalty for granted. That girl loved him wholeheartedly. See Iyanya’s life now. Shaggz has towed the same lane; taking a beautiful and loyal woman who did nothing wrong but love him. You don’t mess up a good woman in these time and age when good woman are scarce and Kama won’t catch up with you.

    761230761K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#itsiyanya#afia993fm#afiaradioenugu#europetour#nowplaying

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 43 interactions against 1.3M followers, an engagement rate of 0.003%. Measured over 26 original posts, its engagement rate beats 22% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 11K times each, and 0.384% of those impressions turn into an interaction. That is about 0.878% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.5 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 26 posts sampled, 54% carry an image or video. The account's strongest tracked post pulled 12K interactions, about 274x its own typical post. Recurring topics include #itsiyanya, #afia993fm, #afiaradioenugu.

What is its iyanyaaaaaa 🍪's engagement rate on X?
its iyanyaaaaaa 🍪 (@Iyanya) has an engagement rate of 0.003%, based on the median interactions across 26 original posts from the last 30 days against 1,274,152 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, its iyanyaaaaaa 🍪 sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Iyanya have real engagement?
Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Iyanya post?
Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 3.47 posts per day across the measured window.

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