JTB〈公式〉国内旅行・海外旅行✈ engagement report
@JTB_jp - 469K followers on X
Measured over 41 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
A typical post picks up 44 interactions against 469K followers, an engagement rate of 0.009%. Measured over 41 original posts, its engagement rate beats 29% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.271% of those impressions turn into an interaction. That is about 3.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 41 posts sampled, 56% carry an image or video and 68% link out. The account's strongest tracked post pulled 6.1K interactions, about 139x its own typical post. Recurring topics include #jtbかけこめ9月旅, #涼しそうな画像で夏を乗り越えよう, #遠征.
Measured over 41 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #jtbかけこめ9月旅, #涼しそうな画像で夏を乗り越えよう, #遠征.
Compared with accounts its own size
JTB〈公式〉国内旅行・海外旅行✈'s engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, JTB〈公式〉国内旅行・海外旅行✈ sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 158.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -4% | 101K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -3% | 102K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -2% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 237K |
| Monday | 0% | 300K |
| Tuesday | -3% | 299K |
| Wednesday | -1% | 256K |
| Thursday | -1% | 249K |
| Friday | -3% | 258K |
| Saturday | +3% | 232K |
Best tweets
- Aug 25, 2026139x their median
\JTB公式X・旅に出るならJTB/ かけこめ9月旅!JTBお出かけ応援キャンペーン📣 国内旅行予約で使える1万円引クーポンが3名様に当たる✨ ▼参加方法 1️⃣@JTB_jpと@JTB_jp_travelをフォロー 2️⃣この投稿に「#JTBかけこめ9月旅」と『行きたい場所』を入れて返信💬 応募規約は👇 https://t.co/E1bE29Mfg6 https://t.co/dIB6UdcQtg
- Jun 11, 202683x their median
/ instax Pal™とオリジナルデザインポーチセットなどが当たる🎁 \ JTBで旅行するゾ! 写真投稿キャンペーン📸✨ 参加方法 1️⃣@JTB_jpをフォロー 2️⃣JTB店舗内にある「飛び出せ!夏旅」フォトパネル・卓上パネルの写真と、ハッシュタグ【JTB夏旅】をつけて投稿
- Aug 19, 202620x their median
/ JTBの視覚クイズ👀 何の【像】が隠れているでしょうか? \ 正解だと思う選択肢をコメントで教えてください🌈 ①ハチ公 ②モアイ像 ③自由の女神 💡ヒント とある国から贈られた有名な像です! https://t.co/K7ArXwvufB
- Aug 13, 202614x their median
/ 木村拓哉、初の韓国公演 TAKUYA KIMURA Live Tour 2026 Checkpoint in Seoul JTB公式観覧ツアー 第2弾販売中✨ \ VIPチケット・航空券・ホテルのセットプラン✈️ ❇️出発日:9/25(金)・26(土) ❇️公演日:9/26(土) ❇️会場:仁川・インスパイア・アリーナ 詳細👇 https://t.co/BUM0psemuA https://t.co/wF3uPxVVyT
- Aug 23, 202612x their median
おはようございます☺️ 本日のJTBクイズです! 写真は、ある都道府県のシルエットです📸 次の①~④の中から選んでご回答ください🔍 ①秋田県 ②茨城県 ③和歌山県 ④広島県 https://t.co/ISMfwYfncz
- Aug 16, 20263.0x their median
おはようございます☀️ 本日8月17日は、 #パイナップルの日 パイナップルのおいしさを知ってもらうことを目的に制定されたそうです🌈 パイナップルを使ったお菓子として、台湾で有名なお土産のひとつ、パイナップルケーキがあります✨ 食べたい!と思った方は「いいね❤️」で教えてください! https://t.co/CDXFODnAqS
- Aug 11, 20262.7x their median
おはようございます☺️ 本日のJTBクイズです✨ 1枚だけ都道府県が異なる写真があります。 それはどれでしょう🔍📸 よければ、都道府県名と一緒に回答してみてください📝 https://t.co/2DQjN4c65l
- Aug 22, 20262.1x their median
🏯お城特集:鶴ヶ城編🏯 戊辰戦争の舞台となった #鶴ヶ城✨ 国内唯一の赤瓦が美しい、五層の天守閣です。 天守閣内部には展望台の他、歴史を学べる展示ホールがあります🌈 石段に造られたV字型の石段である・武者走りなど、天守閣の他にも見どころが満載です! 📍アクセス バス停鶴ヶ城入口からすぐ 鶴ヶ城に行ってみたい!と思われた方は、福島旅行のページもチェックしてみてください☘️ 詳細👇 https://t.co/unENPDR5oW また、取り上げてほしいお城があれば、ぜひコメントで教えてください🌟
- Aug 23, 20262.0x their median
🎐#涼しそうな画像で夏を乗り越えよう🎐 📷宮崎県「高千穂峡(真名井の滝)」 阿蘇の火山活動でできた断崖が7km続く、高千穂峡👀 日本の滝百選に指定されている「真名井の滝」が美しく流れ落ち、涼を誘う絶景が楽しめます✨ みなさまも「涼しそうな画像」があれば、ぜひコメントで教えてください😊 https://t.co/dJ3Ur7Ldjj
- Aug 17, 20262.0x their median
おはようございます! 本日のJTBクイズです🙌 4枚の写真のうち、1枚だけ大阪府の定番料理以外のものがあります🥢 はたして、どれでしょうか🔍📸 よかったら、料理の名前と一緒に答えてみてください☺️✨ https://t.co/bfaxWxm3lW
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 44 interactions against 469K followers, an engagement rate of 0.009%. Measured over 41 original posts, its engagement rate beats 29% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.271% of those impressions turn into an interaction. That is about 3.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 41 posts sampled, 56% carry an image or video and 68% link out. The account's strongest tracked post pulled 6.1K interactions, about 139x its own typical post. Recurring topics include #jtbかけこめ9月旅, #涼しそうな画像で夏を乗り越えよう, #遠征.
- What is JTB〈公式〉国内旅行・海外旅行✈'s engagement rate on X?
- JTB〈公式〉国内旅行・海外旅行✈ (@JTB_jp) has an engagement rate of 0.009%, based on the median interactions across 41 original posts from the last 30 days against 469,294 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, JTB〈公式〉国内旅行・海外旅行✈ sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @JTB_jp have real engagement?
- Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @JTB_jp post?
- Most posts go out around 06:00 UTC, and Monday is its busiest day, at roughly 2 posts per day across the measured window.