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JetBlue engagement report

@JetBlue - 1.8M followers on X

Measured over 1 original post from a 30-day window, last computed on August 19, 2026.

Engagement

Per follower
0.017%
of 1.8M followers
Per impression
0.857%
36K views on a typical post
Reach
2.03%
of its followers see a post
Typical post
309
interactions (median)
Saved
0.017%
6 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
00:00 UTC
Tuesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 309 interactions against 1.8M followers, an engagement rate of 0.017%. Posts are seen about 36K times each, and 0.857% of those impressions turn into an interaction. That is about 2.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 6.4K interactions, about 21x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 19, 2026.

Where this sits in the catalog

At 0.017%, JetBlue sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 1, 202621x their median

    We know that uncertainty is never easy. We’re here to help if Spirit Airlines’ operations are suspended and your travel plans are disrupted.

    5.7K411241108618K viewsView on X
  • Mar 31, 20262.1x their median

    Same Blueprint energy. New A220 @Airbus canvas. ✈️💙​ First introduced in 2017 on the E190, one of our most iconic liveries returns soon with even more to spot on Blueprint II:​ ​ 🧸 Our fan-favorite bear​ 👑 A crown fit for our London routes​ 🍿 Everyone's favorite Chicago popcorn​ 🧭 A sextant in the flight deck, a nod to early navigation​ 🍁 A maple syrup container, a wink to the Airbus's Canadian roots

    5456122759K viewsView on X
  • Oct 31, 20252.0x their median

    mood for the next 24 hours https://t.co/ZG9AQLR4nh

    5584517531K viewsView on X
  • Oct 17, 20251.9x their median

    two planes doing the little hallway nod https://t.co/WNXbJxHoDE

    5413422426K viewsView on X
  • Oct 30, 2025

    Bringing together Patriots fans from all over the world @GilletteStadium 🤩 @JetBlue provided the experience of a lifetime through the JetBlue Reunion, flying out 80 Patriots fans from 35+ cities for a VIP game day experience. https://t.co/W5NA9uaLuV

    3332215352K viewsView on X
  • Jul 21, 2026

    Learn more: https://t.co/Z2MO9WX3Zz https://t.co/h6XWUAcbRG

    31109225240K viewsView on X
  • Sep 4, 2025

    We're now cleared for takeoff. ✈️ ​ As the first airline in the world to partner with @projectkuiper, we're gearing up to elevate our onboard connectivity for customers to stream, scroll, or share with more ease from gate to gate. ​ Learn more about how we’re setting the stage for the next era of Fly-Fi: https://t.co/SosTkJdsUq

    25645481891K viewsView on X
  • May 2, 2026

    If your trip has been impacted, we're here to keep you moving. Get help here: https://t.co/Z2MO9WX3Zz https://t.co/vY9FDTDGPy

    22572361635K viewsView on X
  • Jun 2, 2026

    Pixels stretched, just like your legs in our seats. 😉 https://t.co/SWLBjQEHMS

    787182123K viewsView on X
  • Jun 21, 2026

    Somewhere right now, a dad is doing one more loop around Arrivals. Happy Father’s Day to all the dads and father figures in our lives. 💙 https://t.co/rW3TRxrtGG

    527993029K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 309 interactions against 1.8M followers, an engagement rate of 0.017%. Posts are seen about 36K times each, and 0.857% of those impressions turn into an interaction. That is about 2.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 6.4K interactions, about 21x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is JetBlue's engagement rate on X?
JetBlue (@JetBlue) has an engagement rate of 0.017%, based on the median interactions across 1 original posts from the last 30 days against 1,772,005 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.017%, JetBlue sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @JetBlue have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @JetBlue post?
Most posts go out around 00:00 UTC, and Tuesday is its busiest day, at roughly 0.03 posts per day across the measured window.

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