JetBlue engagement report
@JetBlue - 1.8M followers on X
Measured over 1 original post from a 30-day window, last computed on August 19, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 309 interactions against 1.8M followers, an engagement rate of 0.017%. Posts are seen about 36K times each, and 0.857% of those impressions turn into an interaction. That is about 2.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 6.4K interactions, about 21x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 19, 2026.
Where this sits in the catalog
At 0.017%, JetBlue sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- May 1, 202621x their median
We know that uncertainty is never easy. We’re here to help if Spirit Airlines’ operations are suspended and your travel plans are disrupted.
- Mar 31, 20262.1x their median
Same Blueprint energy. New A220 @Airbus canvas. ✈️💙 First introduced in 2017 on the E190, one of our most iconic liveries returns soon with even more to spot on Blueprint II: 🧸 Our fan-favorite bear 👑 A crown fit for our London routes 🍿 Everyone's favorite Chicago popcorn 🧭 A sextant in the flight deck, a nod to early navigation 🍁 A maple syrup container, a wink to the Airbus's Canadian roots
- Oct 31, 20252.0x their median
mood for the next 24 hours https://t.co/ZG9AQLR4nh
- Oct 17, 20251.9x their median
two planes doing the little hallway nod https://t.co/WNXbJxHoDE
- Oct 30, 2025
Bringing together Patriots fans from all over the world @GilletteStadium 🤩 @JetBlue provided the experience of a lifetime through the JetBlue Reunion, flying out 80 Patriots fans from 35+ cities for a VIP game day experience. https://t.co/W5NA9uaLuV
- Jul 21, 2026
Learn more: https://t.co/Z2MO9WX3Zz https://t.co/h6XWUAcbRG
- Sep 4, 2025
We're now cleared for takeoff. ✈️ As the first airline in the world to partner with @projectkuiper, we're gearing up to elevate our onboard connectivity for customers to stream, scroll, or share with more ease from gate to gate. Learn more about how we’re setting the stage for the next era of Fly-Fi: https://t.co/SosTkJdsUq
- May 2, 2026
If your trip has been impacted, we're here to keep you moving. Get help here: https://t.co/Z2MO9WX3Zz https://t.co/vY9FDTDGPy
- Jun 2, 2026
Pixels stretched, just like your legs in our seats. 😉 https://t.co/SWLBjQEHMS
- Jun 21, 2026
Somewhere right now, a dad is doing one more loop around Arrivals. Happy Father’s Day to all the dads and father figures in our lives. 💙 https://t.co/rW3TRxrtGG
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 309 interactions against 1.8M followers, an engagement rate of 0.017%. Posts are seen about 36K times each, and 0.857% of those impressions turn into an interaction. That is about 2.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 6.4K interactions, about 21x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is JetBlue's engagement rate on X?
- JetBlue (@JetBlue) has an engagement rate of 0.017%, based on the median interactions across 1 original posts from the last 30 days against 1,772,005 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.017%, JetBlue sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @JetBlue have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @JetBlue post?
- Most posts go out around 00:00 UTC, and Tuesday is its busiest day, at roughly 0.03 posts per day across the measured window.