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Justin Chang engagement report

@JustinCChang - 532K followers on X

Measured over 4 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Per follower
0.022%
of 532K followers
Per impression
0.236%
46K views on a typical post
Reach
9.17%
of its followers see a post
Typical post
108
interactions (median)
Saved
0.024%
11 bookmarks on a typical post
Posting rate
0.73/day
active 47% of days
Peak time
00:00 UTC
Tuesday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 108 interactions against 532K followers, an engagement rate of 0.022%. Posts are seen about 46K times each, and 0.236% of those impressions turn into an interaction. That is about 8.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video and 75% link out. The account's strongest tracked post pulled 1.8K interactions, about 17x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on August 28, 2026. Recurring tag: #nyff64.

Where this sits in the catalog

At 0.022%, Justin Chang sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 4, 202617x their median

    We’re thrilled to announce the world premiere of Takashi Yamazaki’s GODZILLA MINUS ZERO as the #NYFF64 Spotlight Gala selection, taking place September 26 with Yamazaki and members of the cast and crew in attendance. #NYFF64 is presented in partnership with @ROLEX. Learn more: https://t.co/M3e81g5DAG

    1.4K32312123261K viewsView on X
  • May 24, 20264.7x their median

    Cannes 2011: probably the most roundly satisfying slate of winners in all the years I've attended. No glaring omissions, a perfectly judged tie in Grand Prix, a Palme for the ages. (Yes, I know MELANCHOLIA had it in the bag before that press conference. I don't care!) https://t.co/EFseSaB96X

    44928201136K viewsView on X
  • Jul 17, 20262.2x their median

    Troy Story: on the career-spanning resonance and secular magic of Christopher Nolan’s THE ODYSSEY, which, like so many of his great films, despairs over a point of no return — a time when mortals, for sheer cruelty, have left the gods behind. https://t.co/aSxYOgWHv1

    1982711128K viewsView on X
  • May 23, 20261.5x their median

    Hazarding a Palme guess: it would be fitting for a festival that began with a LABYRINTH to end with a MINOTAUR.

    147142340K viewsView on X
  • Jul 31, 2026

    Resistance is feudal: Kiyoshi Kurosawa's marvelously intricate historical mystery, THE SAMURAI AND THE PRISONER, reviewed. https://t.co/QUBECbarMR

    111121120K viewsView on X
  • May 28, 2026

    Some critics are cantankerous; I tend toward the Cannes-rankerous. Here's how the 2026 competition stacked up: https://t.co/IJYNmKln1L

    104154017K viewsView on X
  • May 26, 2026

    You can't handle the youth: I wrote about Marine Atlan's LA GRADIVA, the Critics' Week champ and one of the great discoveries of #Cannes 2026, plus notes on Jordan Firstman's much-buzzed CLUB KID and Cristian Mungiu's Palme d'Or-winning FJORD. https://t.co/XoAVsJoAwm

    102182010K viewsView on X
  • May 31, 2026

    Fright supremacy: on BACKROOMS, OBSESSION, and Hollywood’s Zoomer-horror renaissance: https://t.co/7I4rG7cBcc

    105112122K viewsView on X
  • Aug 11, 2026

    Just announced! ‘Richard Linklater: An American Cinematheque Tribute’ ⭐️🎬 We’re thrilled to welcome filmmaker Richard Linklater for an in-person tribute in celebration of the 12th anniversary of his groundbreaking feature, BOYHOOD, + other Q&A events later this month. https://t.co/sy3gCSv3qL

    7882414K viewsView on X
  • Aug 14, 2026

    Italian authorities have recovered three paintings by Renoir, Cézanne, and Matisse that were stolen earlier this year from a private museum near the northern city of Parma, police said Friday. https://t.co/cuCb8GwlOC

    42135172K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nyff64

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 108 interactions against 532K followers, an engagement rate of 0.022%. Posts are seen about 46K times each, and 0.236% of those impressions turn into an interaction. That is about 8.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video and 75% link out. The account's strongest tracked post pulled 1.8K interactions, about 17x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Justin Chang's engagement rate on X?
Justin Chang (@JustinCChang) has an engagement rate of 0.022%, based on the median interactions across 4 original posts from the last 30 days against 532,024 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.022%, Justin Chang sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @JustinCChang have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @JustinCChang post?
Most posts go out around 00:00 UTC, and Tuesday is its busiest day, at roughly 0.73 posts per day across the measured window.

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