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【公式】カゴメ engagement report

@KAGOME_JP - 460K followers on X

Measured over 14 original posts from a 30-day window, last computed on August 29, 2026.

Engagement

Middle of its size range
Per follower
0.034%
of 460K followers
Per impression
0.893%
17K views on a typical post
Reach
3.78%
of its followers see a post
Typical post
156
interactions (median)
Saved
0.02%
4 bookmarks on a typical post
Posting rate
1.43/day
active 40% of days
Peak time
03:00 UTC
Friday

A typical post picks up 156 interactions against 460K followers, an engagement rate of 0.034%. Measured over 14 original posts, its engagement rate beats 49% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 0.893% of those impressions turn into an interaction. That is about 3.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 14K interactions, about 90x its own typical post. Recurring topics include #カゴメの豆知識, #カゴめし, #twitter晩酌部.

Measured over 14 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #カゴメの豆知識, #カゴめし, #twitter晩酌部.

Compared with accounts its own size

【公式】カゴメ's engagement rate beats 49% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 47% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.034%, 【公式】カゴメ sits above the 25th percentile of the 37,582 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 21, 202690x their median

    / カゴメ×フジッコ 🍅🫘 コラボキャンペーン! \ 【応募方法】 ① @KAGOME_JP と @fujicco_jpをフォロー ② この投稿をリポスト カゴメ「トマトジュース 食塩無添加 200ml」とフジッコ「ふじっ子(塩こんぶ)」セットが20名様に当たる🎁 当選された方には後日DMいたします✉️ 8月31日23:59まで! https://t.co/ivbaOmof0o

    2.9K11K32243123K viewsView on X
  • Aug 4, 20265.8x their median

    ⋰⋱ ⋰⋱ ⋰⋱ ⋰⋱ ⋰⋱ KAGOME SMILE ON! X写真投稿キャンペーン🍅 ⋱⋰ ⋱⋰ ⋱⋰ ⋱⋰ ⋱⋰ 抽選で合計60名様に、BEAMS DESIGN 監修のオリジナルグッズを🎁 ①@KAGOME_JPをフォロー ②トマトケチャップで料理に文字や絵を描き撮影📷 ③「カゴメスマイルオン」をつけ、写真投稿で完了✨ https://t.co/YDsiFEOnV9

    42239258351.2M viewsView on X
  • Aug 26, 20262.2x their median

    🥦🍅🥦🍅🥦🍅 どっちが気になる!? 🥔🍗🥔🍗🥔🍗 レンジでひと皿シリーズから2種の味が新登場! 🔁リポスト ⇒「ブロッコリーがおいしい鶏肉のトマト煮」 ❤️いいね ⇒「じゃがいもがおいしいバーベキューチキン」 なんと、明日も新商品紹介、あります https://t.co/HCFFEwB2N5

    248974015K viewsView on X
  • Aug 27, 2026

    暑い夏もおいしい食事で楽しもう! ••┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈•• 1⃣洋食がおいしくなるあめ色玉ねぎ 2⃣ザク切り野菜のソース サルサ 3⃣具だくさん野菜のソース オニオン ••┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈•• 使ってみたい商品を、①~③でコメントしてください👇 https://t.co/V98gQvLL9E

    1452463114K viewsView on X
  • Aug 27, 2026

    夏祭りや花火大会の季節ですね🎆 中の人は「はしまき」が好きなのですが、地域によっては見かけないと知って驚いています👀 住んでいる場所によって、屋台の定番って変わるみたいですね! 好きな屋台メニューを教えてください👇 https://t.co/EgWCrhkVum

    1831615315K viewsView on X
  • Aug 4, 2025

    人人人人人人人人人人人人人人人人人     ☀ あつ~い夏に 🏝 みなさんが飲みたい商品はどれ? Y^Y^Y^Y^Y^Y^Y^Y^Y^Y^Y^Y^Y 気になる商品のブランド名を選んで、ボタンをクリック! 飲みたいと思った理由をぜひ教えてください🔥

    150403130K viewsView on X
  • Aug 23, 2026

    夜ごはんはタコライス 盛り付けがとっちらかったけど味はめちゃくちゃ美味しかった😋 我が家のタコライスはカゴメのサルサソースがマストです🍅 #Twitter晩酌部 #おうちごはん https://t.co/LYehchJpdf

    16231119K viewsView on X
  • Aug 28, 2026

    おはカゴメ🍅 ケチャップやジュースのイメージが強いカゴメですが、実は食品もたくさんあります! #汗の日 にちなんで、ほどよい辛さが楽しめる商品をご紹介🌶 おすすめはサルサホット!ザク切り野菜の食感と、ハラペーニョのホットな辛さがたまらない🤤 気になる商品をぜひコメントで教えてください👇 https://t.co/Ve0TR4hYGk

    138711013K viewsView on X
  • Aug 14, 2026

    ╭━━━━━━━━━━━━╮   #野菜の豆知識 クイズ🫛 ╰v━━━━━━━━━━━╯ この豆の名前は何でしょう? わかった方は、①~③でコメントしてください💬 https://t.co/IzhSM09iu6

    941739569K viewsView on X
  • Aug 25, 2026

    おつカゴメ🍅 5分で作れる「生オムライス」!? ベーコンとピーマンはキッチンばさみでカット✂し、 レンジ加熱した具材をご飯にのせて、卵黄をトッピングすれば完成! 簡単でおいしそうと思ったらいいね❤️#カゴめし https://t.co/vVB5kS0bg2

    128122220K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#カゴメの豆知識#カゴめし#twitter晩酌部#vegeday#おうちごはん

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 156 interactions against 460K followers, an engagement rate of 0.034%. Measured over 14 original posts, its engagement rate beats 49% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 0.893% of those impressions turn into an interaction. That is about 3.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 14K interactions, about 90x its own typical post. Recurring topics include #カゴメの豆知識, #カゴめし, #twitter晩酌部.

What is 【公式】カゴメ's engagement rate on X?
【公式】カゴメ (@KAGOME_JP) has an engagement rate of 0.034%, based on the median interactions across 14 original posts from the last 30 days against 459,866 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.034%, 【公式】カゴメ sits above the 25th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KAGOME_JP have real engagement?
Its engagement rate beats 49% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @KAGOME_JP post?
Most posts go out around 03:00 UTC, and Friday is its busiest day, at roughly 1.43 posts per day across the measured window.

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