Kylian Mbappé engagement report
@KMbappe - 24M followers on X
Measured over 1 original post from a 30-day window, last computed on September 2, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 343K interactions against 24M followers, an engagement rate of 1.45%. Posts are seen about 8.7M times each, and 3.95% of those impressions turn into an interaction. That is about 36.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 22:00 UTC, and Wednesday is the busiest day of the week. The account's strongest tracked post pulled 2.2M interactions, about 6.5x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on September 2, 2026.
Where this sits in the catalog
At 1.45%, Kylian Mbappé sits above the 75th percentile of the 39,368 accounts in this comparison. That places it in the top 25% band, which runs 0.442% to 2.09%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.013% |
| 50th percentile | 0.082% |
| 75th percentile | 0.442% |
| 90th percentile | 2.09% |
| 99th percentile | 152.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 22:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 55K |
| 01:00 UTC | -2% | 56K |
| 02:00 UTC | -4% | 54K |
| 03:00 UTC | -4% | 58K |
| 04:00 UTC | -6% | 47K |
| 05:00 UTC | -4% | 45K |
| 06:00 UTC | -5% | 52K |
| 07:00 UTC | -5% | 56K |
| 08:00 UTC | -4% | 66K |
| 09:00 UTC | -4% | 76K |
| 10:00 UTC | -3% | 78K |
| 11:00 UTC | -3% | 85K |
| 12:00 UTC | -2% | 94K |
| 13:00 UTC | -3% | 102K |
| 14:00 UTC | -3% | 105K |
| 15:00 UTC | -1% | 109K |
| 16:00 UTC | -3% | 106K |
| 17:00 UTC | -2% | 98K |
| 18:00 UTC | -1% | 92K |
| 19:00 UTC | -2% | 87K |
| 20:00 UTC | -1% | 81K |
| 21:00 UTC | -1% | 72K |
| 22:00 UTC | -2% | 62K |
| 23:00 UTC | -2% | 56K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 245K |
| Monday | +1% | 313K |
| Tuesday | -3% | 327K |
| Wednesday | -3% | 275K |
| Thursday | -2% | 256K |
| Friday | -3% | 266K |
| Saturday | +3% | 240K |
Best tweets
- Jul 6, 20266.5x their median
Madame Celeste Amarilla, Vous êtes une femme méprisable et indigne de sa fonction. Vous ne représentez pas le Paraguay, ce pays qui a transpiré la passion et l’honneur tout au long de la compétition. Par votre inconscience et votre racisme décomplexé, le monde entier a déjà oublié le parcours et l’effort historique que vos joueurs ont réalisés durant cette coupe du monde pour laisser place à une dame incompétente donnant la pire image possible de son pays. Je ne laisserai jamais aux gens comme elle, la liberté de laisser propager leur haine et leur racisme à travers le monde.
- Jun 3, 2024
Un sueño hecho realidad. Muy feliz y orgulloso de formar parte del club de mis sueños @realmadrid Es imposible explicar lo feliz y emocionado que me siento en este momento. Estoy impaciente por veros, Madridistas, y gracias por vuestro increíble apoyo. ¡Hala Madrid! 🤍🤍🤍 A dream come true, So happy and proud to join the club of my dream @realmadrid Nobody can understand how excited I am right now. Can’t wait to see you, Madridistas, and thanks for your unbelievable support. ¡Hala Madrid! 🤍🤍🤍 Un rêve devenu réalité, Tellement heureux et fier de rejoindre le club de mon rêve @realmadrid Personne ne peut comprendre à quel point je suis excité en ce moment. J’ai hâte de vous voir, Madridistas, et merci pour votre incroyable soutien. ¡Hala Madrid! 🤍🤍🤍
- Jul 21, 20263.4x their median
I’M BACK 😏 @EASPORTSFC https://t.co/79MmBnffsH
- Feb 17, 20262.0x their median
BAILA @vinijr and please never stop. They will never tell us what we have to do or not. ✊🏽
- Jul 9, 20262.0x their median
Encore un peu plus près… 🇫🇷💪🏽🙏🏽 https://t.co/Tkjh8SM0ME
- Jul 18, 20261.9x their median
Aujourd’hui est ta dernière danse. Toi qui nous as tant donné. Nous aurions dû t’offrir une meilleure fin, mais nous avons échoué. Mettre des mots sur ce que tu as apporté pendant 14 ans est très difficile, tant tu as été un acteur majeur du renouveau de cette équipe. Les gens n’ont pas toujours su apprécier ta grandeur, mais le temps et l’histoire s’en chargeront… Merci de m’avoir donné la chance et l’opportunité de représenter mon pays sur la plus grande scène pendant tant d’années. Je me sens privilégié d’avoir pu être aux côtés de l’une des plus grandes légendes de notre pays, et je ne garde que d’excellents souvenirs de tout ce que nous avons vécu et accompli ensemble. Je te souhaite le meilleur dans ta nouvelle aventure, et encore merci pour tout ce que tu as apporté à ce maillot qui compte tant pour nous. 👑
- Jul 17, 20241.8x their median
Mi nueva casa. ¡Hala Madrid! 🏟️😍😃 @realmadrid https://t.co/2XWvNTgNqQ
- Jun 17, 20241.7x their median
Des idées de masques 🎭😅 ?
- Jul 5, 20251.6x their median
To André & Diogo 🇵🇹🕊️🙏🏽… https://t.co/l7pDMLZMy8
- Jul 5, 20261.5x their median
Une journée au boulot…🇫🇷💪🏽🙏🏽 @equipedefrance https://t.co/Y0jswa9XMi
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 343K interactions against 24M followers, an engagement rate of 1.45%. Posts are seen about 8.7M times each, and 3.95% of those impressions turn into an interaction. That is about 36.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 22:00 UTC, and Wednesday is the busiest day of the week. The account's strongest tracked post pulled 2.2M interactions, about 6.5x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Kylian Mbappé's engagement rate on X?
- Kylian Mbappé (@KMbappe) has an engagement rate of 1.45%, based on the median interactions across 1 original posts from the last 30 days against 23,599,907 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 1.45%, Kylian Mbappé sits above the 75th percentile of the 39,368 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @KMbappe have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @KMbappe post?
- Most posts go out around 22:00 UTC, and Wednesday is its busiest day, at roughly 0.03 posts per day across the measured window.