Kaizer Chiefs engagement report
@KaizerChiefs - 3.1M followers on X
Measured over 79 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 592 interactions against 3.1M followers, an engagement rate of 0.019%. Measured over 79 original posts, its engagement rate beats 56% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 40K times each, and 1.48% of those impressions turn into an interaction. That is about 1.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Saturday is the busiest day of the week. Of the 79 posts sampled, 52% carry an image or video and 14% link out. The account's strongest tracked post pulled 3.9K interactions, about 6.6x its own typical post. Recurring topics include #amakhosi4life, #betwayprem, #thekingdomrises.
Measured over 79 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #amakhosi4life, #betwayprem, #thekingdomrises.
Compared with accounts its own size
Kaizer Chiefs's engagement rate beats 56% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 68% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.019%, Kaizer Chiefs sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 15, 20266.6x their median
90 + 3’| #KC 1 : 1 #MS Full-time score: (Phili 63’) Kaizer Chiefs 1 : 1 Mamelodi Sundowns (Mailula 75’) Betway Man of The Match: Siphesihle Ndlovu #Amakhosi4Life #TheKingdomRises #LoveAndPeace #BetwayPrem https://t.co/n0NM6H2rKp
- Aug 14, 20265.0x their median
Next Kaizer Chiefs Match! 🏆#BetwayPrem ⚽️Kaizer Chiefs vs. Mamelodi Sundowns 👕Men's 1st Team 🗓️Saturday 15 August 2026 🏟FNB Stadium 🕞15h00 📺SuperSport 202, SABC 1 🎟R100, My Ticket: https://t.co/seHZkZcadm 🎟Gautrain, Reya Vaya Packages: https://t.co/mnbZoGI6Xe 👨👨👧👧Family Zone 🚗Free Toyota Zone #TheKingdomIsRising #Amakhosi4Life #TheKingdomRises
- Aug 26, 20264.8x their median
Hello Durban, we are looking forward to tonight’s game. Weather is a bit overcast & we popped into check Moses Mabhida Stadium, the pitch looks great 💙✌🏾 https://t.co/VYzv9wCY73
- Aug 25, 20264.8x their median
Next Kaizer Chiefs Match! 🏆#BetwayPrem ⚽️Richards Bay FC vs. Kaizer Chiefs 👕Men's Senior Team 🗓️Wednesday 26 August 2026 🏟Princess Magogo Stadium 🕞19h30 📺SuperSport 202 🎟R100, Open Tickets:https://t.co/suKCtUqA5J #TheKingdomIsRising #Amakhosi4Life #TheKingdomRises #LoveAndPeace
- Aug 15, 20264.5x their median
Betway Premiership: Kaizer Chiefs vs. Mamelodi Sundowns Starting 11: Petersen ©, Monyane, Kwinika, Miguel, Moloisane, Maboe, Mthethwa, Ndlovu, Mmodi, Baartman, Phili Subs: Leaner, Solomons, Mtasingwa, Velebayi, Shabalala, Vilakazi, Ngcobo, Chislett, Duba Head Coach: Fernando Da Cruz #TheKingdomIsRising #Amakhosi4Life #TheKingdomRises #LoveAndPeace #BetwayPrem
- Aug 18, 20263.9x their median
Kaizer Chiefs can confirm that two senior players and three from the Youth Development Academy have secured loan moves to gain valuable experience at different clubs. Midfielder, Samkelo Zwane and goalkeeper, Bontle Molefe – both members of the senior squad – will spend this season at Cape Town-based Hope FC, where they will compete in the Motsepe Foundation League under the auspices of the PSL. In addition, three promising talents from the Academy have also been sent out on loan. Ofentse Kgosana and Vicky Mkhawana join Real Natives (formerly Casric Stars) in KwaMhlanga, Mpumalanga, for the season, while Sfiso Timba will remain in Gauteng to spend the campaign at Gomora FC. #Amakhosi4Life
- Aug 16, 20263.9x their median
I love my club @KaizerChiefs 💛🖤✌️ https://t.co/gH6pCrmp6b
- Aug 27, 20263.7x their median
Home Fixture Update: Siwelele FC Old Fixture 📅Saturday 05 September 2026 🏟️Royal Bafokeng Stadium 🕕20h00 ⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️ New Fixture 📅Sunday 06 September 2026 🏟️Dobsonville Stadium, Soweto 🕕17h30 #Amakhosi4Life
- Aug 26, 20263.6x their median
90 + 4’| #RB 2 : 2 #KC Full-time score: (Xulu 8’, 39’) Richards Bay FC 2 : 2 Kaizer Chiefs (Maboe. pen 19’, Ndlovu 77’) #Amakhosi4Life #TheKingdomRises #LoveAndPeace #BetwayPrem https://t.co/SkRT9SXpXg
- Aug 26, 20263.6x their median
Betway Premiership: Richards Bay FC vs. Kaizer Chiefs Starting 11: Petersen ©, Monyane, Kwinika, Miguel, Moloisane, Maboe, Ndlovu, Shabalala, Mmodi, Vilakazi, Baartman Subs: Leaner, Solomons, Frosler, Mthethwa, Mtasingwa, Duba, Ighodaro, Velebayi, Abrahams Head Coach: Fernando Da Cruz #TheKingdomIsRising #Amakhosi4Life #TheKingdomRises #LoveAndPeace #BetwayPrem
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 592 interactions against 3.1M followers, an engagement rate of 0.019%. Measured over 79 original posts, its engagement rate beats 56% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 40K times each, and 1.48% of those impressions turn into an interaction. That is about 1.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Saturday is the busiest day of the week. Of the 79 posts sampled, 52% carry an image or video and 14% link out. The account's strongest tracked post pulled 3.9K interactions, about 6.6x its own typical post. Recurring topics include #amakhosi4life, #betwayprem, #thekingdomrises.
- What is Kaizer Chiefs's engagement rate on X?
- Kaizer Chiefs (@KaizerChiefs) has an engagement rate of 0.019%, based on the median interactions across 79 original posts from the last 30 days against 3,113,063 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.019%, Kaizer Chiefs sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @KaizerChiefs have real engagement?
- Its engagement rate beats 56% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @KaizerChiefs post?
- Most posts go out around 14:00 UTC, and Saturday is its busiest day, at roughly 2.77 posts per day across the measured window.