Kay Burley engagement report
@KayBurley - 533K followers on X
Measured over 5 original posts from a 30-day window, last computed on August 27, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 91 interactions against 533K followers, an engagement rate of 0.017%. Posts are seen about 30K times each, and 0.302% of those impressions turn into an interaction. That is about 5.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 08:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video and 60% link out. The account's strongest tracked post pulled 4.6K interactions, about 50x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on August 27, 2026. Recurring tag: #harryandmeghan.
Where this sits in the catalog
At 0.017%, Kay Burley sits above the 25th percentile of the 36,759 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Aug 17, 202650x their median
Richard Tice’s constituency, Boston & Skegness, has over 10,000 people claiming PIP. That costs £79 million a year, while 21.6% of the working-age population is not in work. Nigel Farage’s constituency, Clacton, has 10,442 people claiming PIP. That costs £77 million a year, while over 24% of the working-age population is not in work. Sarah Pochin’s constituency, Runcorn & Helsby, has over 9,000 people claiming PIP. That costs £69 million a year, while over 19% of the working-age population is not in work. Lee Anderson’s constituency, Ashfield, has around 9,058 people claiming PIP. That costs £69 million a year, while almost 20% of the working-age population is not in work. Robert Jenrick’s constituency, Newark, has 6,011 people claiming PIP. That costs £46 million a year, while over 12% of the working-age population is not in work. Abolishing PIP and treating people who haven't worked for a year like criminals by making them do 20 hours of community service will hit Reform voting constituencies the hardest.
- Aug 26, 202615x their median
RIP Billy Boston. A titan of a man who brought pride and respect to our town and our club. The first rugby league knight of the realm. We will miss you enormously. Now at peace with his beloved Joan, who died just last month after 70 years of marriage. He was 92. ❤️ @WiganWarriorsRL
- Aug 25, 2026
Turns out the french could do something about the small boats after all https://t.co/ZG9FM5v2bn https://t.co/yibrua5Br7
- Aug 18, 2026
What does Andy Burnham have in common with Lord Cameron and the late queen? https://t.co/M4pVzhyTwr https://t.co/kXQ7NfIUuW
- Aug 27, 2026
The little green man used to mean it was safe to cross the road. In London these days, it can mean jump for your life. After a kamikaze Lime e-biker sailed through a red light in Knightsbridge and sent pedestrians scattering, I’ve had enough. My latest 👇 https://t.co/os5Q7ToJwX
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 91 interactions against 533K followers, an engagement rate of 0.017%. Posts are seen about 30K times each, and 0.302% of those impressions turn into an interaction. That is about 5.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 08:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video and 60% link out. The account's strongest tracked post pulled 4.6K interactions, about 50x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Kay Burley's engagement rate on X?
- Kay Burley (@KayBurley) has an engagement rate of 0.017%, based on the median interactions across 5 original posts from the last 30 days against 533,183 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.017%, Kay Burley sits above the 25th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @KayBurley have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @KayBurley post?
- Most posts go out around 08:00 UTC, and Tuesday is its busiest day, at roughly 2.63 posts per day across the measured window.