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Kemendag engagement report

@Kemendag - 426K followers on X

Measured over 49 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 426K followers
Per impression
0.108%
925 views on a typical post
Reach
0.22%
of its followers see a post
Typical post
1
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.63/day
active 50% of days
Peak time
10:00 UTC
Friday

A typical post picks up 1 interaction against 426K followers, an engagement rate of 0%. Measured over 49 original posts, its engagement rate beats 2% of 4,273 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 925 times each, and 0.108% of those impressions turn into an interaction. That is about 0.217% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 49 posts sampled, 100% carry an image or video and 80% link out. The account's strongest tracked post pulled 6 interactions, about 6.0x its own typical post. Recurring topics include #hut81ri, #pidatopresiden2026, #hargareferensi.

Measured over 49 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #hut81ri, #pidatopresiden2026, #hargareferensi.

Compared with accounts its own size

Kemendag's engagement rate beats 2% of the tracked X accounts closest to it in follower count (4,273 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, Kemendag sits below the 10th percentile of the 41,299 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.013%.

p100.002%
p250.013%
p50 (median)0.083%
p750.445%
p902.07%
p99144.1%
Engagement rate as a share of followers, across the 41,299 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 90,063 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.013%
50th percentile0.083%
75th percentile0.445%
90th percentile2.07%
99th percentile144.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%58K
01:00 UTC-2%58K
02:00 UTC-4%57K
03:00 UTC-4%61K
04:00 UTC-6%49K
05:00 UTC-4%47K
06:00 UTC-4%55K
07:00 UTC-4%59K
08:00 UTC-4%69K
09:00 UTC-4%80K
10:00 UTC-3%82K
11:00 UTC-3%90K
12:00 UTC-2%98K
13:00 UTC-2%108K
14:00 UTC-4%111K
15:00 UTC-2%115K
16:00 UTC-4%111K
17:00 UTC-3%104K
18:00 UTC-2%96K
19:00 UTC-2%91K
20:00 UTC-1%85K
21:00 UTC-1%75K
22:00 UTC-2%65K
23:00 UTC-1%58K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%253K
Monday+1%324K
Tuesday-2%348K
Wednesday-4%309K
Thursday-2%264K
Friday-3%274K
Saturday+3%247K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 3, 20266.0x their median

    Wamendag Dyah Roro hadir dalam pembukaan BTN Indonesia Fashion Week (IFW) 2026 di Jakarta International Convention Center (JICC) pada Rabu (29 Jul). Dalam kesempatan itu, ia menegaskan kembali komitmen Kemendag untuk mendorong industri fesyen Indonesia ke mancanegara melalui langkah-langkah strategis, seperti fasilitasi penjajakan bisnis. Selengkapnya di https://t.co/gRvguFSE2x. #AyoDagang

    40201.3K viewsView on X
  • Jul 23, 20266.0x their median

    Masa depan industri kakao Indonesia dan ekosistem pendukungnya akan sangat bergantung pada kolaborasi para pemangku kepentingan. Kolaborasi ini melibatkan pemerintah, petani kakao, pelaku usaha, institusi finansial, akademisi, dan mitra internasional. Hal tersebut disampaikan Mendag Busan saat menjadi pembicara kunci dalam konferensi kakao internasional, yaitu “The 9th Indonesia International Cocoa Conference”, atau IICC, hari ini, Kamis, (23 Jul) di Yogyakarta. Selengkapnya di https://t.co/pTcfvfSZ7m. #AyoDagang

    41101.5K viewsView on X
  • Aug 28, 20264.0x their median

    Kemendag menyelaraskan program pengembangan ekspor berbasis kewilayahan dengan potensi dan kebutuhan daerah melalui forum yang diadakan pada Kamis (27 Ags). Pada forum daring yang diikuti oleh sekitar 250 peserta ini menjadi wadah untuk mengidentifikasi dan mengurai berbagai simpul yang menjadi tantangan pengembangan ekspor di setiap daerah. Bersama pemerintah daerah dan pelaku usaha, Kemendag mendorong penguatan kapasitas eksportir, pengembangan produk, business matching, promosi dagang, hingga perluasan akses pasar global. Selengkapnya di https://t.co/GogxsY52GE. #AyoDagang

    3100668 viewsView on X
  • Aug 20, 20264.0x their median

    Kawaniaga, pemerintah terus menjaga harga daging ayam agar tetap wajar. Peternak tetap dapat insentif untuk berproduksi, dan konsumen tidak terbebani. Saat memantau harga dan ketersediaan bapok di Pasar Ir. Soekarno, Sukoharjo, Kamis (20 Ags), Mendag Budi Santoso menemukan harga daging ayam berada di kisaran Rp40.000–Rp42.000/kg. Menurutnya, harga tersebut relatif stabil dan masih berada di sekitar harga acuan (HA) Rp40.000/kg. Selengkapnya di https://t.co/PnupdOZ4du. #StabilisasiHarga #AyoDagang

    1120803 viewsView on X
  • Aug 14, 20264.0x their median

    Saksikan & Simak Pidato Kenegaraan Presiden RI dalam rangka peringatan HUT ke-81 Republik Indonesia. 🇮🇩 🗓 Hari: Jumat, 14 Agustus 2026 📺 Kanal: Siaran Langsung Televisi Nasional & Kanal Digital Resmi Pemerintah #HUT81RI #KitaIndonesia #PidatoPresiden2026 #RAPBN2027 #NotaKeuangan2027

    0040733 viewsView on X
  • Aug 28, 20263.0x their median

    Kemendag terus mempersiapkan implementasi I-EU CEPA untuk membuka peluang lebih besar bagi produk Indonesia di pasar #UniEropa yang mencakup sekitar 450 juta konsumen. Hal tersebut disampaikan Mendag Budi Santoso pada Dialog Persiapan Implementasi I-EU CEPA yang berlangsung di Jakarta, Jumat, (21 Ags) lalu. I-EU CEPA nantinya akan meliberalisasi sekitar 98% pos tarif, sehingga produk Indonesia berpeluang masuk ke pasar Eropa dengan tarif yang lebih kompetitif. Selengkapnya di https://t.co/m4QzUifHxO. #AyoDagang

    3000581 viewsView on X
  • Aug 28, 20263.0x their median

    Hore! Kopi Jawa Barat Tembus Pasar Inggris!🇬🇧 Kemendag bersama @jabarprovgoid melepas ekspor 10 ton green bean produksi Java Halu Coffee senilai USD 155 ribu atau Rp2,64 miliar ke Inggris. Ekspor ini menjadi bukti bahwa kopi Indonesia semakin berdaya saing dan mampu menembus pasar global. Selengkapnya di https://t.co/qJMFkxnV66. #AyoDagang

    2010650 viewsView on X
  • Aug 11, 20263.0x their median

    Selamat untuk 10 perusahaan Indonesia yang akan mewakili Indonesia dalam ajang Saudi Fashion & Tex Expo 2026 di Jeddah, Arab Saudi, pada 24–27 September 2026. Saudi Fashion & Tex Expo merupakan salah satu pameran fesyen dan tekstil terbesar di Arab Saudi yang mempertemukan produsen, importir, distributor, peritel, serta pembeli dari berbagai negara. Semoga membawa hasil yang membanggakan, ya. 🤲😊 Selengkapnya di https://t.co/yL3mVFfpVr. #AyoDagang

    20101.6K viewsView on X
  • Aug 4, 20263.0x their median

    #HargaPatokanEkspor (HPE) dan #HargaReferensi (HR) untuk komoditas emas pada periode pertama bulan Agustus 2026 telah ditetapkan. HPE emas ditetapkan sebesar USD 130.921,50 per kilogram atau turun 0,7 persen dari periode kedua Juli 2026 yang sebesar USD 131.839,51 per kilogram. HR emas juga turun menjadi USD 4.072,12 per troy ounce (t oz) dari USD 4.100,67 per t oz. Kepmendag tersebut berlaku untuk periode 1–14 Agustus 2026. Selengkapnya di https://t.co/iKPIyf5NK9. #AyoDagang

    2010856 viewsView on X
  • Aug 3, 20263.0x their median

    Dots Indonesia merupakan salah satu UMKM yang sukses hadir di Metro Departement Store melalui fasilitasi Kemendag. Bagi Eka, sang pemilik, perjalanan Dots Indonesia berawal dari pengalaman pribadinya yang merasa pilihan busana batik untuk bekerja masih didominasi model yang konvensional. Selain itu, busana yang ada saat itu ia nilai kurang nyaman dikenakan dalam berbagai aktivitas. Simak inspirasinya di https://t.co/ZxuyGEY06h. #AyoDagang

    20101.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#hut81ri#pidatopresiden2026#hargareferensi#kitaindonesia#ayodagang

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1 interaction against 426K followers, an engagement rate of 0%. Measured over 49 original posts, its engagement rate beats 2% of 4,273 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 925 times each, and 0.108% of those impressions turn into an interaction. That is about 0.217% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 49 posts sampled, 100% carry an image or video and 80% link out. The account's strongest tracked post pulled 6 interactions, about 6.0x its own typical post. Recurring topics include #hut81ri, #pidatopresiden2026, #hargareferensi.

What is Kemendag's engagement rate on X?
Kemendag (@Kemendag) has an engagement rate of 0%, based on the median interactions across 49 original posts from the last 30 days against 426,486 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, Kemendag sits below the 10th percentile of the 41,299 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Kemendag have real engagement?
Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (4,273 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Kemendag post?
Most posts go out around 10:00 UTC, and Friday is its busiest day, at roughly 1.63 posts per day across the measured window.

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