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Kevin Harvick engagement report

@KevinHarvick - 974K followers on X

Measured over 21 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Middle of its size range
Per follower
0.009%
of 974K followers
Per impression
0.498%
17K views on a typical post
Reach
1.73%
of its followers see a post
Typical post
84
interactions (median)
Saved
0.012%
2 bookmarks on a typical post
Posting rate
1.4/day
active 67% of days
Peak time
18:00 UTC
Tuesday

A typical post picks up 84 interactions against 974K followers, an engagement rate of 0.009%. Measured over 21 original posts, its engagement rate beats 32% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 0.498% of those impressions turn into an interaction. That is about 1.73% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 21 posts sampled, 76% carry an image or video and 33% link out. The account's strongest tracked post pulled 29K interactions, about 343x its own typical post. Recurring topics include #spearsthrowbackclassic, #summershowdown, #ad.

Measured over 21 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #spearsthrowbackclassic, #summershowdown, #ad.

Compared with accounts its own size

Kevin Harvick's engagement rate beats 32% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, Kevin Harvick sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 18, 2026343x their median

    For my Dad.🏁 https://t.co/kNrfbzQG9R

    26K2.5K494168802K viewsView on X
  • Jul 20, 20269.7x their median

    Who is the Driver of the Week? https://t.co/RMCgGwwVQY

    68244681868K viewsView on X
  • Aug 15, 20268.2x their median

    It’s been a long 24 hours! I made a mistake in practice and junked the car. With no backup, we borrowed Pops’ Pro Late Model after his race and changed it over to a Super Late Model. I can’t thank @mlhouse84, Candice Hornaday, all my @Rackley_WAR guys, Joe & Tiffany Constance with Joe’s Racing Products for giving us a place to work, Deyoung Inc, and RaceCals’s for printing and wrapping the car with a few hours notice! I’m super grateful to everyone that pitched in to get me back on track for the race tonight! #teamtoyota #62 #keeplearnin #keepdiggin

    6423712128K viewsView on X
  • Jul 19, 20268.0x their median

    🏁 @KevinHarvick wins the 27th running of the Idaho 200 at @raceidaho with @CARSTourWest! #CARSTourWest https://t.co/gqAdR7k16A

    594675530K viewsView on X
  • Jul 15, 20266.5x their median

    ‼️ NEWS: The zMAX CARS Tour welcomes Speedway Motorsports to ownership group alongside co-owners Dale Earnhardt Jr., Kevin Harvick, Jeff Burton, and Justin Marks. Read more: https://t.co/Bjmn5xg3X8 @zMAXproducts | @SoundGearHear | @FloRacing https://t.co/xPbEnpuild

    444681914222K viewsView on X
  • Aug 16, 20266.3x their median

    Who should be Driver of the Week? https://t.co/jMdsaDTYBY

    39528812161K viewsView on X
  • Jul 26, 20265.1x their median

    Make your pick for Driver of the Week! https://t.co/YlWmlKxWj5

    31528612650K viewsView on X
  • Jul 16, 20264.5x their median

    Congrats @Realtree on 40 years! Helping celebrate the milestone with the No. 29 Realtree late model at @raceidaho this weekend! https://t.co/DLNmRSCwNN

    350293018K viewsView on X
  • Jul 14, 20264.5x their median

    The racing at Atlanta is great. How about a NASCAR/INDYCAR weekend at @EchoParkSpdwy? @KevinHarvick | @wbuxtonofficial https://t.co/zivqsSaldt

    212186777400K viewsView on X
  • Jul 15, 20263.0x their median

    Excited to wear my new helmet at @raceidaho this weekend! @PolenDesignsInc did a heck of a job for @Realtree designing this 40th anniversary helmet! https://t.co/5lZhUlQvll

    213278017K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#spearsthrowbackclassic#summershowdown#ad

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 84 interactions against 974K followers, an engagement rate of 0.009%. Measured over 21 original posts, its engagement rate beats 32% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 0.498% of those impressions turn into an interaction. That is about 1.73% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 21 posts sampled, 76% carry an image or video and 33% link out. The account's strongest tracked post pulled 29K interactions, about 343x its own typical post. Recurring topics include #spearsthrowbackclassic, #summershowdown, #ad.

What is Kevin Harvick's engagement rate on X?
Kevin Harvick (@KevinHarvick) has an engagement rate of 0.009%, based on the median interactions across 21 original posts from the last 30 days against 974,098 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, Kevin Harvick sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KevinHarvick have real engagement?
Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @KevinHarvick post?
Most posts go out around 18:00 UTC, and Tuesday is its busiest day, at roughly 1.4 posts per day across the measured window.

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