KickOff Online engagement report
@KickOffMagazine - 955K followers on X
Measured over 77 original posts from a 30-day window, last computed on August 27, 2026.
Engagement
A typical post picks up 3 interactions against 955K followers, an engagement rate of 0%. Measured over 77 original posts, its engagement rate beats 5% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.1K times each, and 0.27% of those impressions turn into an interaction. That is about 0.116% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.1 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 77 posts sampled, 100% carry an image or video and 74% link out. The account's strongest tracked post pulled 55 interactions, about 18x its own typical post.
Measured over 77 original posts from a 30-day window, last computed on August 27, 2026.
Compared with accounts its own size
KickOff Online's engagement rate beats 5% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, KickOff Online sits below the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Jul 29, 202618x their median
Has Football Changed Forever? | Darian Wilken on The Car Wash 2.0 This week, Teko Modise and the team are joined by Darian Wilken — who has worked alongside Fadlu Davids at Raja Casablanca and Simba SC, and helped build Orlando Pirates' analysis department. In this episode: ⚽ Why technical football won the 2026 FIFA World Cup ⚽ What South Africa can learn from Spain, Argentina & the world's best ⚽ Why SA coaches are in demand across Africa ⚽ The future stars from the Engen Knockout Challenge ⚽ Are European pre-season tours really worth it? A must-watch for every football fan, coach, and player. Win with CourierIT! Sign up at https://t.co/MZygDR4kNB, get R50 delivery credit, and every parcel sent earns you an entry to win a R5,000 Buy A Gift Experience Voucher or a Bafana Bafana jersey! #TheCarWashPodcast #DarianWilken #TekoModise #BafanaBafana #WorldCup2026 #OrlandoPirates #SouthAfricanFootball #EngenKnockout #FootballPodcast #TacticalAnalysis #SAFootball
- Aug 26, 202616x their median
Ex-Chiefs frontman set for historical milestone❗ Stellenbosch FC forward Ashley du Preez is on the verge of entering an exclusive list that includes Deano Van Rooyen, Iqraam Rayners and Thabo Moloisane. Read more ➡️ https://t.co/GAUnufCecF https://t.co/jM3WG12q7B
- Aug 19, 202613x their median
Mailula's fairytale start continues 👆 Mamelodi Sundowns got back to winning ways in the Betway Premiership table with a 2-0 victory over Marumo Gallants on Wednesday evening. Read more ➡️ https://t.co/C3kFpiUZLN https://t.co/YYKFufYy0K
- Aug 20, 202610x their median
OFFICIAL: Lakay signs for new PSL club Former Mamelodi Sundowns star Lyle Lakay has officially joined a new Premier Soccer League club following his departure from Siwelele FC. Read more ➡️ https://t.co/rVuJ3COEJI https://t.co/TkRbJTVJ09
- Aug 19, 202610x their median
Mamelodi Sundowns head coach Miguel Cardoso has revealed what the Brazilians are hoping to achieve before the transfer window closes, following their victory over Marumo Gallants. 📽️ @ThatoB_ https://t.co/IH1WilhXl1
- Aug 19, 202610x their median
Brazilians leading at the break❗ Mamelodi Sundowns have taken a 1-0 lead at halftime over Marumo Gallants in the Betway Premiership on Wednesday evening. Read more ➡️ https://t.co/oHGUOdycYn https://t.co/7VZugkJDeo
- Aug 19, 20269.3x their median
Marumo Gallants head coach Phuti Mohafe admits his side must improve in front of goal after their defeat to Mamelodi Sundowns saw them drop to the foot of the table. 📽️ @ThatoB_ https://t.co/aCUZkP7BWE
- Aug 26, 20267.0x their median
Sekhukhune United assistant coach Paulos Masehe explains why the head coach Cedric Kaze was given the red card during the Betway Premiership match against Orlando Pirates played in Soweto on Tuesday. https://t.co/eFeiGFc1kp
- Aug 27, 20266.7x their median
Chiefs reveal worrying Phili injury update Kaizer Chiefs have revealed the timeframe for Langelihle Phili's return to action after the attacker sustained an ankle injury, while confirming the comeback of a key player. ✌️ | 🚑 Read more ➡️ https://t.co/oALGUFyAF5 https://t.co/6fVIsjWHRy
- Aug 26, 20265.7x their median
Transfer troubles? Mamelodi Sundowns head coach Miguel Cardoso pointed to the transfer window when asked about the form of midfielder Nuno Santos👆 https://t.co/twsohaMCMz
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 3 interactions against 955K followers, an engagement rate of 0%. Measured over 77 original posts, its engagement rate beats 5% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.1K times each, and 0.27% of those impressions turn into an interaction. That is about 0.116% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.1 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 77 posts sampled, 100% carry an image or video and 74% link out. The account's strongest tracked post pulled 55 interactions, about 18x its own typical post.
- What is KickOff Online's engagement rate on X?
- KickOff Online (@KickOffMagazine) has an engagement rate of 0%, based on the median interactions across 77 original posts from the last 30 days against 955,431 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, KickOff Online sits below the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @KickOffMagazine have real engagement?
- Its engagement rate beats 5% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @KickOffMagazine post?
- Most posts go out around 08:00 UTC, and Thursday is its busiest day, at roughly 4.07 posts per day across the measured window.