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Kurt Busch engagement report

@KurtBusch - 440K followers on X

Measured over 11 original posts from a 30-day window, last computed on October 30, 2026.

Engagement

Top 10% for its size
Per follower
0.537%
of 440K followers
Per impression
9.26%
25K views on a typical post
Reach
5.80%
of its followers see a post
Typical post
2.4K
interactions (median)
Saved
0.133%
34 bookmarks on a typical post
Posting rate
0.77/day
active 33% of days
Peak time
16:00 UTC
Friday

A typical post picks up 2.4K interactions against 440K followers, an engagement rate of 0.537%. Measured over 11 original posts, its engagement rate beats 92% of 21,624 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 25K times each, and 9.26% of those impressions turn into an interaction. That is about 5.80% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 36K interactions, about 39x its own typical post. Recurring topics include #halloween, #nascar, #southpoint400.

Measured over 11 original posts from a 30-day window, last computed on October 30, 2026. Recurring tags: #halloween, #nascar, #southpoint400.

Compared with accounts its own size

Kurt Busch's engagement rate beats 92% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 97% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.537%, Kurt Busch sits above the 50th percentile of the 218,501 accounts in this comparison. That places it in the above the median band, which runs 0.149% to 0.705%.

p100.004%
p250.025%
p50 (median)0.149%
p750.705%
p902.63%
p9982.5%
Engagement rate as a share of followers, across the 218,501 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,721 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.149%
75th percentile0.705%
90th percentile2.63%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 136 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 8, 202639x their median

    Thank you, everyone, for the well wishes, support, & love for my brother and our family. I reflect back on the days Kyle and I raced anything we could get our hands on. I will forever be grateful for the memories we made, the lessons you taught me, and the brotherhood we shared. https://t.co/LbJeubWkXW

    32K3.0K61072492K viewsView on X
  • Aug 14, 20263.7x their median

    Losing a brother has been tough for me, losing a legend in the sports world is tough for many. Thank you to the motorsports world for your love and well wishes for our family. - tune in @usanetwork after @nascar Saturday night. https://t.co/5U43byYRCk

    7.9K65412820193K viewsView on X
  • Oct 2, 20262.8x their median

    https://t.co/7Dc9LaDqch

    6.0K479661145K viewsView on X
  • Jun 21, 20266.0x their median

    Happy Father’s Day to all the dad’s out there. I love you dad. Stay strong like you have always been for us. https://t.co/DjpvrKEuZr

    5.3K24043290K viewsView on X
  • Aug 18, 20262.3x their median

    8-18 will hit hard from now on. Memory lane is different than Victory Lane, but I’m so glad to have shared the winning memories with you. https://t.co/BJwcBX8fGG

    4.9K59044556K viewsView on X
  • Oct 23, 20262.1x their median

    Let’s do this! Vote Kyle for most popular Driver! 🏆 https://t.co/WTxsaitlxt

    4.3K604801236K viewsView on X
  • Sep 20, 20261.8x their median

    Thank you @ItsBristolBaby for a wonderful tribute night for Kyle. @tygibbs @JoeGibbsRacing @mmschocolate pit together such a wonderful old school Rowdy look. It looked like a winning car by one of the winningest drivers at #Bristol. https://t.co/iaIWa9IWUg

    3.8K28530339K viewsView on X
  • Aug 20, 20261.6x their median

    Don’t judge, lol. DC will humble you. So much history, so much to learn, and opinions and politics are what they are. Our forefathers had a vision for Independence, Liberty, and Freedom. We are very blessed to be an American. 🇺🇸🏁 https://t.co/uiSQnCPhbb

    3.6K13990780K viewsView on X
  • Oct 11, 2026

    What a special evening celebrating my late brother. @charlottemotorspeedway @nascar rolled out the red carpet and the made the evening so very special. Thank you race fans for the love and support. https://t.co/T5HzSds5IM

    3.2K24935129K viewsView on X
  • Jul 5, 20263.2x their median

    Morning race in car camera #lemansclassic #lemans https://t.co/WZnxXuL3oM

    2.8K1913613251K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#halloween#nascar#southpoint400#unlv

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.4K interactions against 440K followers, an engagement rate of 0.537%. Measured over 11 original posts, its engagement rate beats 92% of 21,624 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 25K times each, and 9.26% of those impressions turn into an interaction. That is about 5.80% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 36K interactions, about 39x its own typical post. Recurring topics include #halloween, #nascar, #southpoint400.

What is Kurt Busch's engagement rate on X?
Kurt Busch (@KurtBusch) has an engagement rate of 0.537%, based on the median interactions across 11 original posts from the last 30 days against 439,826 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.537%, Kurt Busch sits above the 50th percentile of the 218,501 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @KurtBusch have real engagement?
Its engagement rate beats 92% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @KurtBusch post?
Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 0.77 posts per day across the measured window.

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