Kurzgesagt engagement report
@Kurz_Gesagt - 470K followers on X
Measured over 9 original posts from a 30-day window, last computed on August 29, 2026.
Engagement
A typical post picks up 298 interactions against 470K followers, an engagement rate of 0.063%. Measured over 9 original posts, its engagement rate beats 60% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 1.46% of those impressions turn into an interaction. That is about 4.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 9 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 8.0K interactions, about 27x its own typical post.
Measured over 9 original posts from a 30-day window, last computed on August 29, 2026.
Compared with accounts its own size
Kurzgesagt's engagement rate beats 60% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 61% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.063%, Kurzgesagt sits above the 25th percentile of the 37,582 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 158.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -4% | 101K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -3% | 102K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -2% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 237K |
| Monday | 0% | 300K |
| Tuesday | -3% | 299K |
| Wednesday | -1% | 256K |
| Thursday | -1% | 249K |
| Friday | -3% | 258K |
| Saturday | +3% | 232K |
Best tweets
- Jul 31, 202627x their median
YouTube’s AI Detection Kicked Us in the Face Every creator's worst nightmare just happened to us: The YouTube algorithm actually blocked us. It started slowly at first. Some videos started showing strange view fluctuations. Our second to last video did very badly, but this just happens sometimes, so we didn’t think that much about it. But then our last video, about Superpredators, did *extremely* badly. It was our worst upload since 2013. But it did badly in a weird way: Almost every single metric was well above average: People clicked the video more often and watched it for longer, and the people who watched it, on average, loved it! So it should have been at the very least an average upload, not the worst in over a decade. So we quickly got in touch with YouTube, and they actually confirmed pretty quickly that something was going on. It turned out that YouTube’s automatic AI detection tools wrongly think that our very much human-made videos are AI Slop. So it started to choke our channel. Our contacts at YouTube were amazingly helpful and transparent with us, and hopefully the bug is fixed for now. In principle, we are all for blocking AI slop from the platform; it really seems to have been bad luck. Since we really love this video, we have taken it offline. We are updating and changing it a bit to make it worth watching a second time. We’ll reupload it in a few weeks, and hopefully this time the anti-AI tool will feel ok about it. If you have watched it before, it would help us a lot if you watch it a second time and all the way to the end for an Algorithm boost! We’ll keep you posted!
- Aug 23, 202613x their median
Brace yourself... 😔 https://t.co/X63mDmtKDe
- Aug 11, 20267.4x their median
Has anyone heard back from him yet? https://t.co/6yimd1BSGc
- Jul 8, 20262.8x their median
Yesterday we talked about the top 3 microbe predators, and today we share the top 3 memes from that video 😌 https://t.co/WrKa7Pk8cV
- Jun 16, 20262.6x their median
Memory is one of the strangest abilities you possess. Your brain uses an incredibly complex biological system to preserve moments from your past that no longer exist, allowing you to revisit experiences from years ago. But memories are not always recordings of reality. In fact, every time a memory comes under the spotlight of your attention, it can melt and change a tiny bit. What exactly is a memory, how is a moment in time stored inside your brain, and why does remembering something slowly rewrite the story of your life? Watch our full video to find out: https://t.co/ZDVK3DlZ8w
- Aug 5, 20262.6x their median
After exploring most of Earth, venturing into space and exploring other planets, stars and galaxies seemed like an exciting, and even obvious next step. But the deeper we look, the more the universe reveals a hidden barrier between our Solar System and everything else around it. From the vast empty space, to the laws of physics themselves, there are many reasons why the dream of space travel might stay just a dream. What is stopping us from reaching the stars? Why does space become more dangerous the faster you travel, and could even advanced alien civilizations be trapped around their home worlds? Watch our full video to find out: https://t.co/OalMb1eEaz
- Jul 15, 20262.1x their median
If you don't know, don't worry! You'll find out soon on our Nightshift channel... 🌚 https://t.co/o7x6K4RbIh
- Apr 21, 2026
Your mind is the only place in the universe that only you can access. It’s where all of your thoughts, memories and emotions exist. A whole inner universe that is being shaped by your biology, experiences and imagination. It's what makes you: you. There is a wide spectrum of minds in nature, however humans have taken theirs to another level. Our minds can reflect on themselves, simulate other perspectives, and even construct entire fictional worlds. What exactly is a mind? How and why did it evolve, and could it be the most secret place in the universe? Watch our full video to find out: https://t.co/IHp2e6bzdS
- Jun 29, 2026
Yep, it do be like that sometimes... 💀 https://t.co/zDz12VZdej
- May 5, 2026
The German population is rapidly aging and facing a growing imbalance between the number of workers and retirees. Is there a way to avoid the demographic collapse and if so, how? Watch our full video to find out: https://t.co/tcJBQEttcL https://t.co/VleE88f6Ma
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 298 interactions against 470K followers, an engagement rate of 0.063%. Measured over 9 original posts, its engagement rate beats 60% of 3,862 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 1.46% of those impressions turn into an interaction. That is about 4.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 9 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 8.0K interactions, about 27x its own typical post.
- What is Kurzgesagt's engagement rate on X?
- Kurzgesagt (@Kurz_Gesagt) has an engagement rate of 0.063%, based on the median interactions across 9 original posts from the last 30 days against 470,310 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.063%, Kurzgesagt sits above the 25th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Kurz_Gesagt have real engagement?
- Its engagement rate beats 60% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Kurz_Gesagt post?
- Most posts go out around 14:00 UTC, and Friday is its busiest day, at roughly 0.3 posts per day across the measured window.