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Los Angeles Magazine engagement report

@LAmag - 611K followers on X

Measured over 47 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 611K followers
Per impression
0.252%
5.6K views on a typical post
Reach
0.92%
of its followers see a post
Typical post
14
interactions (median)
Saved
0.036%
2 bookmarks on a typical post
Posting rate
2.37/day
active 23% of days
Peak time
01:00 UTC
Monday

A typical post picks up 14 interactions against 611K followers, an engagement rate of 0.002%. Measured over 47 original posts, its engagement rate beats 17% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.6K times each, and 0.252% of those impressions turn into an interaction. That is about 0.91% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 01:00 UTC, and Monday is the busiest day of the week. Of the 47 posts sampled, 68% carry an image or video and 38% link out. The account's strongest tracked post pulled 2.7K interactions, about 196x its own typical post.

Measured over 47 original posts from a 30-day window, last computed on August 26, 2026.

Compared with accounts its own size

Los Angeles Magazine's engagement rate beats 17% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 20% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Los Angeles Magazine sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 26, 2026196x their median

    A pallet of Utz chesse balls have spilled onto the WB 105 fwy near the 710 fwy after falling from a truck, expect delays. https://t.co/uIv1l8neyU

    2.4K2173192171K viewsView on X
  • Aug 26, 202695x their median

    India Royale leaving after court wraps in the fourth day of her husband’s trial. Lil Durk has pleaded not guilty in the alleged murder-for-hire plot that killed Saviay’a Robinson, cousin to Quando Rondo. @LAmag As she left the courtroom, I noticed Royale giving her husband what looked like a flirty smile and a low wave. Durk returned that smile, then stretched in a joking manor, making Royale smile a second time.

    1.2K54191082K viewsView on X
  • Aug 24, 202690x their median

    OUTSIDE OF COURT: I asked Kevin Reddington how he felt about the Commonwealth’s witnesses, Dr. Heilbrun versus Mack. Of Heilbrun, Reddington said he thought he was a “nice guy until he tried to stick the shiv in my back.” @LAmag https://t.co/G833EuNjmH

    1.1K724413186K viewsView on X
  • Aug 20, 202683x their median

    Paramount has lost the plot. Its threat to leave California is nothing more than blackmail—an attempt to pressure my office into looking the other way and allowing an illegal merger to move forward. That’s not going to happen. https://t.co/fIXn3Daw1r

    410966163397K viewsView on X
  • Aug 25, 202664x their median

    Day 4 of Lil Durk murder-for-hire trial lunch break update video: @LAmag https://t.co/4XBircir2J

    8035828355K viewsView on X
  • Aug 25, 202640x their median

    Lil Durk’s dad, Dontay Banks, leaving the courthouse and greeted by “Free Durk” fans. Durk’s defense team exited shortly after and had no comment on Day 3 of the trial. @LAmag https://t.co/zOIijzczEF

    515352331K viewsView on X
  • Aug 23, 202614x their median

    Harvey Levin reveals new information about the death of Hayden Panettiere, including a statement that Narcan was administered after she was found unresponsive. Levin questions why Narcan was readily available at the Airbnb given Panettiere’s reported history with drugs. Mark Geragos says he is hearing law enforcement is already examining the circumstances, including whether anyone supplied drugs. Watch more of this '2 Angry Men' with Mark Geragos & Harvey Levin episode at link below.⬇️ https://t.co/vFCmoXcMXe

    1621417122K viewsView on X
  • Aug 24, 202611x their median

    Lindsay Clancy Day 19 Morning Recap: Mack’s tense cross and the start of Dr. Heilbrun… @LAmag https://t.co/3bi9fzvnkt

    1271411317K viewsView on X
  • Aug 22, 202611x their median

    Lindsay Clancy's attorney Kevin Reddington told reporters on Friday that Clancy was "very surprised and emotional" by the show of support outside the courthouse. The defense rested its case in the murder trial on Friday, and closing arguments are expected early next week. https://t.co/RbaBSkVgcQ

    561577552K viewsView on X
  • Aug 21, 20269.9x their median

    🚨🚨Day 18, Lindsay Clancy Morning Recap Video. Andrea Yates Comparisons, Defense Rests, Closings Most Likely On Tuesday @LAmag https://t.co/UyzkAn7sdd

    12476215K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 14 interactions against 611K followers, an engagement rate of 0.002%. Measured over 47 original posts, its engagement rate beats 17% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.6K times each, and 0.252% of those impressions turn into an interaction. That is about 0.91% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 01:00 UTC, and Monday is the busiest day of the week. Of the 47 posts sampled, 68% carry an image or video and 38% link out. The account's strongest tracked post pulled 2.7K interactions, about 196x its own typical post.

What is Los Angeles Magazine's engagement rate on X?
Los Angeles Magazine (@LAmag) has an engagement rate of 0.002%, based on the median interactions across 47 original posts from the last 30 days against 611,187 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Los Angeles Magazine sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @LAmag have real engagement?
Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @LAmag post?
Most posts go out around 01:00 UTC, and Monday is its busiest day, at roughly 2.37 posts per day across the measured window.

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