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Ministry of Labour & Employment, GoI engagement report

@LabourMinistry - 687K followers on X

Measured over 67 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.021%
of 687K followers
Per impression
1.48%
9.6K views on a typical post
Reach
1.39%
of its followers see a post
Typical post
141
interactions (median)
Saved
0.021%
2 bookmarks on a typical post
Posting rate
3.73/day
active 47% of days
Peak time
06:00 UTC
Thursday

A typical post picks up 141 interactions against 687K followers, an engagement rate of 0.021%. Measured over 67 original posts, its engagement rate beats 43% of 4,293 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.6K times each, and 1.48% of those impressions turn into an interaction. That is about 1.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 67 posts sampled, 99% carry an image or video, 19% are part of a thread and 27% link out. The account's strongest tracked post pulled 364 interactions, about 2.6x its own typical post. Recurring topics include #mole, #eshram, #ncs.

Measured over 67 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #mole, #eshram, #ncs.

Compared with accounts its own size

Ministry of Labour & Employment, GoI's engagement rate beats 43% of the tracked X accounts closest to it in follower count (4,293 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.021%, Ministry of Labour & Employment, GoI sits above the 25th percentile of the 41,462 accounts in this comparison. That places it in the below the median band, which runs 0.013% to 0.083%.

p100.002%
p250.013%
p50 (median)0.083%
p750.446%
p902.07%
p99143.9%
Engagement rate as a share of followers, across the 41,462 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 89,920 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.013%
50th percentile0.083%
75th percentile0.446%
90th percentile2.07%
99th percentile143.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%58K
01:00 UTC-2%59K
02:00 UTC-3%57K
03:00 UTC-4%61K
04:00 UTC-6%49K
05:00 UTC-4%48K
06:00 UTC-5%55K
07:00 UTC-4%59K
08:00 UTC-4%69K
09:00 UTC-4%80K
10:00 UTC-3%83K
11:00 UTC-3%90K
12:00 UTC-2%99K
13:00 UTC-2%108K
14:00 UTC-4%111K
15:00 UTC-2%115K
16:00 UTC-4%112K
17:00 UTC-3%104K
18:00 UTC-2%97K
19:00 UTC-2%92K
20:00 UTC-1%86K
21:00 UTC-1%76K
22:00 UTC-2%65K
23:00 UTC-1%59K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%254K
Monday+2%326K
Tuesday-2%350K
Wednesday-4%312K
Thursday-2%265K
Friday-3%274K
Saturday+3%248K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 20, 20262.6x their median

    काम से जुड़ी शिकायतों के ऑनलाइन निस्तारण के लिए समाधान पोर्टल श्रमिकों को एक सरल, पारदर्शी और डिजिटल मंच उपलब्ध कराता है। इसके माध्यम से बर्खास्तगी, ओवरटाइम भुगतान, मातृत्व लाभ, सेवा समाप्ति तथा अन्य सेवा-संबंधी मामलों से जुड़ी शिकायतें ऑनलाइन दर्ज की जा सकती हैं। #MoLE https://t.co/oPQTuBM7in

    22411820215K viewsView on X
  • Aug 30, 20262.5x their median

    समाधान पोर्टल के माध्यम से बर्खास्तगी, छंटनी, वेतन में देरी, मातृत्व लाभ तथा अन्य सेवा-संबंधी मामलों से जुड़ी शिकायतें ऑनलाइन दर्ज करें। आज ही समाधान पोर्टल से जुड़ें और अपनी शिकायत ऑनलाइन दर्ज करें। अधिक जानकारी के लिए https://t.co/nO9gP4EoB8 पर विजिट करें। #MoLE https://t.co/31juxZmGji

    21511320226K viewsView on X
  • Aug 20, 20262.1x their median

    ई-श्रम से जुड़ें, सामाजिक सुरक्षा की ओर बढ़ें। असंगठित क्षेत्र के श्रमिक आज ही अपने नजदीकी CSC केंद्रों पर जाकर ई-श्रम पोर्टल पर पंजीकरण कराएं। अधिक जानकारी के लिए https://t.co/IkuUirg0Fn पर विजिट करें। #MoLE #eshram https://t.co/CD9S6guVcP

    1761097211K viewsView on X
  • Aug 21, 20261.9x their median

    One Nation. One Digital Compliance Platform Shram Suvidha Portal 2.0 brings together key labour law compliance services under the New Labour Codes on a single digital platform, making compliance more transparent. To know more, visit: https://t.co/mROq8HkLfh #MoLE #Shramsuvidha https://t.co/OgTOwE41ez

    1629911211K viewsView on X
  • Aug 31, 20261.7x their median

    प्रधानमंत्री विकसित भारत रोजगार योजना के तहत पहली बार औपचारिक रोजगार प्राप्त करने वाले युवाओं को ₹15,000 तक की प्रोत्साहन राशि प्रदान की जाएगी। इसके साथ ही, प्रत्येक अतिरिक्त रोजगार सृजित करने पर नियोक्ताओं को ₹3,000 प्रति माह तक का प्रोत्साहन 2 वर्षों तक मिलेगा। #MoLE https://t.co/rFEWghgBO0

    161785122K viewsView on X
  • Aug 24, 20261.6x their median

    Ms. Sonal Mishra, I.A.S., Chief Labour Commissioner (Central), undertook a two-day visit to Rajasthan to review the functioning of the CLC Organisation and assess the progress of implementation of the Labour Codes and associated digital initiatives. https://t.co/NchcTlakX8

    1615713119K viewsView on X
  • Aug 26, 20261.6x their median

    ई-श्रम के 5 वर्ष। राष्ट्रीय डिजिटल पहचान से लेकर सामाजिक सुरक्षा योजनाओं के एकीकरण तक, ई-श्रम ने करोड़ों असंगठित श्रमिकों को सशक्त बनाने की दिशा में महत्वपूर्ण उपलब्धियां हासिल की हैं। #MoLE #eshram https://t.co/TxBE8oyrS9

    145805118K viewsView on X
  • Aug 19, 20261.6x their median

    सामाजिक सुरक्षा संहिता, 2020 के अंतर्गत अब महिला कर्मचारियों को अपने सास-ससुर को भी आश्रित के रूप में शामिल करने की सुविधा प्रदान की गई है। इससे सामाजिक सुरक्षा का दायरा और विस्तृत हुआ है तथा परिवारों को अतिरिक्त संरक्षण मिला है। #MoLE #SocialSecurity https://t.co/e7UZmiLnDE

    126851238.4K viewsView on X
  • Aug 23, 20261.6x their median

    हर श्रमिक के लिए 3 ज़रूरी डिजिटल पोर्टल! ई-श्रम पोर्टल | समाधान पोर्टल | NCS पोर्टल पंजीकरण, शिकायत और रोज़गार से जुड़ी ज़रूरतों के लिए सही डिजिटल पोर्टल से जुड़ें और उपलब्ध सेवाओं का लाभ उठाएँ। #eShram #Samadhan #NCS #MoLE #ShramevJayate https://t.co/7fIKWkgXok

    130858215K viewsView on X
  • Aug 20, 2026

    Ministry of Labour & Employment continues to support workers at every stage of their employment journey and across sectors of employment. Swipe to discover the scheme for the path you are on. #PMSYM #PMVBRY #Employment https://t.co/syh76QJuOv

    11982539.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#mole#eshram#ncs#kheloindiasamvaad#mybharat

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 141 interactions against 687K followers, an engagement rate of 0.021%. Measured over 67 original posts, its engagement rate beats 43% of 4,293 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.6K times each, and 1.48% of those impressions turn into an interaction. That is about 1.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 67 posts sampled, 99% carry an image or video, 19% are part of a thread and 27% link out. The account's strongest tracked post pulled 364 interactions, about 2.6x its own typical post. Recurring topics include #mole, #eshram, #ncs.

What is Ministry of Labour & Employment, GoI's engagement rate on X?
Ministry of Labour & Employment, GoI (@LabourMinistry) has an engagement rate of 0.021%, based on the median interactions across 67 original posts from the last 30 days against 686,955 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.021%, Ministry of Labour & Employment, GoI sits above the 25th percentile of the 41,462 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @LabourMinistry have real engagement?
Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (4,293 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @LabourMinistry post?
Most posts go out around 06:00 UTC, and Thursday is its busiest day, at roughly 3.73 posts per day across the measured window.

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