Los Angeles Lakers engagement report
@Lakers - 12M followers on X
Measured over 60 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 4.0K interactions against 12M followers, an engagement rate of 0.034%. Measured over 60 original posts, its engagement rate beats 67% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 318K times each, and 1.26% of those impressions turn into an interaction. That is about 2.67% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 60 posts sampled, 100% carry an image or video, 5% are part of a thread and 15% link out. The account's strongest tracked post pulled 116K interactions, about 29x its own typical post.
Measured over 60 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
Los Angeles Lakers's engagement rate beats 67% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 63% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.034%, Los Angeles Lakers sits above the 25th percentile of the 36,261 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Aug 23, 202629x their median
Icon. Legend. Laker. Happy Birthday, Kobe π https://t.co/FalzkNCZp4
- Aug 13, 202611x their median
Congrats on a legendary career @russwest44 ππ https://t.co/unMR2Cwsda
- Aug 24, 20269.1x their median
Mamba Day. https://t.co/Qs8qqg85Fs
- Jul 31, 20265.0x their median
Headband Luka πΈ via @lukadoncic https://t.co/zDKH45sd0p
- Aug 25, 20264.9x their median
Kobe and Gigi: Forever in our hearts π https://t.co/1lcxlhYuJr
- Aug 23, 20264.3x their median
Roll the tape β fellas are hoopinβ in Slovenia π₯ https://t.co/dXgUBzpuy9
- Aug 23, 20264.0x their median
βLeave the game better than you found it. And when it comes time for you to leave, leave a legend.β https://t.co/MYgedFNyU1
- Aug 23, 20263.8x their median
81 for No. 8 π https://t.co/RBTTFYEtPK
- Jul 28, 20263.2x their median
Welcome to the Purple & Gold, Matisse π https://t.co/7mPVClqC3I
- Aug 23, 20263.2x their median
Mamba on the lockscreen π https://t.co/RHYfrNwQgf
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 4.0K interactions against 12M followers, an engagement rate of 0.034%. Measured over 60 original posts, its engagement rate beats 67% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 318K times each, and 1.26% of those impressions turn into an interaction. That is about 2.67% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 60 posts sampled, 100% carry an image or video, 5% are part of a thread and 15% link out. The account's strongest tracked post pulled 116K interactions, about 29x its own typical post.
- What is Los Angeles Lakers's engagement rate on X?
- Los Angeles Lakers (@Lakers) has an engagement rate of 0.034%, based on the median interactions across 60 original posts from the last 30 days against 11,909,993 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.034%, Los Angeles Lakers sits above the 25th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Lakers have real engagement?
- Its engagement rate beats 67% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Lakers post?
- Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 2.23 posts per day across the measured window.