The Latin Recording Academy / Latin GRAMMYs engagement report
@LatinGRAMMYs - 2.6M followers on X
Measured over 6 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 358 interactions against 2.6M followers, an engagement rate of 0.014%. Measured over 6 original posts, its engagement rate beats 5% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 34K times each, and 1.05% of those impressions turn into an interaction. That is about 1.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 3.7K interactions, about 10x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #latingrammy.
Compared with accounts its own size
The Latin Recording Academy / Latin GRAMMYs's engagement rate beats 5% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
Where this sits in the catalog
At 0.014%, The Latin Recording Academy / Latin GRAMMYs sits above the 25th percentile of the 37,856 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 155.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Aug 26, 202610x their median
Lamentamos profundamente el fallecimiento de Rubén Rada, una figura esencial de la música uruguaya y latinoamericana. Honrado con el Premio a la Excelencia Musical en 2011, Rada llevó el candombe a nuevos caminos, fusionándolo con distintos géneros y dejando una huella que trascendió fronteras y generaciones. Su música, creatividad y legado permanecerán como parte de la historia musical de nuestra región.
- Feb 21, 20269.2x their median
Hoy despedimos con profunda tristeza a la leyenda de la salsa Willie Colón, cantautor, trombonista, arreglista y productor, reconocido con nuestro Premio a la Excelencia Musical. Su legado transformó la salsa al convertirla en un fenómeno global, estableciendo un sonido y una estética que definieron una época y continúan inspirando a generaciones de artistas. Descanse en paz.
- May 19, 20265.7x their median
Lamentamos profundamente la muerte de Totó la Momposina, una de las voces más importantes de la música folclórica latinoamericana. Honrada con el Premio a la Excelencia Musical y ganadora del Latin GRAMMY, Totó dedicó su vida a llevar los sonidos del Caribe colombiano al mundo, preservando y celebrando las raíces de nuestra cultura con su música. Su legado seguirá vivo en cada tambor, cada cumbia y cada generación que encuentre en su voz un puente hacia nuestra identidad.
- Nov 14, 20252.4x their median
¡Felicidades! @sanbenito, Álbum del Año 🎶👏👏👏 #LatinGRAMMY https://t.co/qtXcsiChgi
- Jun 30, 20261.8x their median
Com gratidão e muita emoção, @danielamercury recebe a notícia de que será homenageada com o Prêmio à Excelência Musical 2026. Um reconhecimento a uma carreira que transformou a música brasileira e levou a cultura da Bahia para o mundo. 👏🎖️ #LatinGRAMMY https://t.co/sAbpltowqS
- Aug 19, 2026
🎶 ¡Comenzamos la cuenta regresiva! En un mes conoceremos a los nominados de la 27.a Entrega Anual del #LatinGRAMMY. 👏✨ 📱Mantente atento a nuestras plataformas digitales este 16 de septiembre para el anuncio oficial. https://t.co/3OstZdIH7x
- Jun 30, 2026
👏🎖️ @danielamercury, Prêmio à Excelência Musical 2026 🎼 Com sua energia explosiva, criatividade sem limites e voz marcante, Daniela Mercury ajudou a transformar o axé em um fenômeno mundial. Misturando samba-reggae, MPB, pop e música eletrônica, construiu uma carreira inovadora que revolucionou o Carnaval brasileiro e a música baiana. Ganadora do Latin GRAMMY e dona de sucessos como “O Canto da Cidade”, “Rapunzel” e “Swing da Cor”, Daniela se consolidou como uma das artistas mais influentes da música brasileira, levando a cultura da Bahia para palcos ao redor do mundo. Cantora, compositora, dançarina e ativista, segue sendo uma força criativa e cultural que une música, liberdade e identidade brasileira em cada projeto que realiza. 📸 : Priscila Prade
- Aug 26, 2026
Para Tito Nieves, Héctor Lavoe y Willie Colón son parte fundamental de la herencia musical que marcó a toda una generación y sigue inspirando a la música latina. https://t.co/IVfCVsAWOg
- Aug 20, 2026
Hay artistas que marcan una generación y otros que se convierten en parte de nuestra herencia musical. Para Ryan Castro, Tego Calderón es ambas cosas. https://t.co/IehAe9Vwte
- Nov 14, 2025
♥️ Como dijo @gloriaestefan: Hay artistas que han marcado épocas y luego estás tú, @raphaelartista. ¡Felicidades a nuestra Persona del Año #LatinGRAMMY 2025. 👏👑 https://t.co/1TfpNhcge1
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 358 interactions against 2.6M followers, an engagement rate of 0.014%. Measured over 6 original posts, its engagement rate beats 5% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 34K times each, and 1.05% of those impressions turn into an interaction. That is about 1.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 3.7K interactions, about 10x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is The Latin Recording Academy / Latin GRAMMYs's engagement rate on X?
- The Latin Recording Academy / Latin GRAMMYs (@LatinGRAMMYs) has an engagement rate of 0.014%, based on the median interactions across 6 original posts from the last 30 days against 2,633,860 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.014%, The Latin Recording Academy / Latin GRAMMYs sits above the 25th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @LatinGRAMMYs have real engagement?
- Its engagement rate beats 5% of the tracked X accounts closest to it in follower count, which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @LatinGRAMMYs post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 0.23 posts per day across the measured window.