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Le Devoir engagement report

@LeDevoir - 369K followers on X

Measured over 40 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.001%
of 369K followers
Per impression
0.186%
1.6K views on a typical post
Reach
0.44%
of its followers see a post
Typical post
3
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.33/day
active 7% of days
Peak time
18:00 UTC
Tuesday

A typical post picks up 3 interactions against 369K followers, an engagement rate of 0.001%. Posts are seen about 1.6K times each, and 0.186% of those impressions turn into an interaction. That is about 0.437% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 40 posts sampled, 100% link out. The account's strongest tracked post pulled 105 interactions, about 35x its own typical post. Recurring topics include #polqc, #qc2026, #polcan.

Measured over 40 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #polqc, #qc2026, #polcan.

Where this sits in the catalog

At 0.001%, Le Devoir sits below the 10th percentile of the 37,214 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.436%
p902.10%
p99160.2%
Engagement rate as a share of followers, across the 37,214 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,785 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.436%
90th percentile2.10%
99th percentile160.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Sep 1, 202635x their median

    Le déli Schwartz’s remplace sa boisson gazeuse américaine par une alternative locale https://t.co/M91ixjBckX

    8915012.7K viewsView on X
  • Sep 1, 202613x their median

    La culture fait partie de l’ADN du PQ, plaide Isabelle Blais #polqc #QC2026 https://t.co/TSPwRqxRfV

    268422.0K viewsView on X
  • Sep 1, 20268.7x their median

    Les conservateurs ne forment pas un «boy’s club», se défend Éric Duhaime #polqc #QC2026 https://t.co/XiSfd0w4n1

    451075.3K viewsView on X
  • Sep 1, 20268.3x their median

    Les moqueries du gouvernement Trump sur l’armée canadienne sont « indignes », juge Carney #polcan https://t.co/lvQlSneUCX

    157032.3K viewsView on X
  • Sep 1, 20267.0x their median

    Québec solidaire veut rehausser le seuil d’accueil à 70 000 immigrants permanents par an #polqc #QC2026 https://t.co/wxbOWuMbr3

    340143.5K viewsView on X
  • Sep 1, 20264.0x their median

    «Le message est clair», lâche Mark Carney après sa victoire à Chicoutimi-Le Fjord #polcan https://t.co/ViuFP0VsAV

    90032.7K viewsView on X
  • Sep 1, 20263.3x their median

    Le PQ s’engage lui aussi à détaxer l’achat de produits usagés #polqc #QC2026 https://t.co/EHOYvnicaz

    71021.6K viewsView on X
  • Sep 1, 20263.0x their median

    L’école à trois vitesses n’existe pas, selon Fréchette #polqc #QC2026 https://t.co/FKLvZkT1dz

    42035.5K viewsView on X
  • Sep 1, 20262.7x their median

    La firme américaine Greenland Energy repousse son projet d’exploration pétrolière au Groenland https://t.co/xAwjUf5GtU

    35001.3K viewsView on X
  • Aug 31, 20262.0x their median

    QS veut faire chuter de moitié le décrochage scolaire #polqc #QC2026 https://t.co/xirT0gTfqR

    41012.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#polqc#qc2026#polcan#gaza#cuba

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 3 interactions against 369K followers, an engagement rate of 0.001%. Posts are seen about 1.6K times each, and 0.186% of those impressions turn into an interaction. That is about 0.437% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 40 posts sampled, 100% link out. The account's strongest tracked post pulled 105 interactions, about 35x its own typical post. Recurring topics include #polqc, #qc2026, #polcan.

What is Le Devoir's engagement rate on X?
Le Devoir (@LeDevoir) has an engagement rate of 0.001%, based on the median interactions across 40 original posts from the last 30 days against 369,241 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Le Devoir sits below the 10th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @LeDevoir have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @LeDevoir post?
Most posts go out around 18:00 UTC, and Tuesday is its busiest day, at roughly 1.33 posts per day across the measured window.

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