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MATT HARDY engagement report

@MATTHARDYBRAND - 1.3M followers on X

Measured over 86 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.025%
of 1.3M followers
Per impression
0.941%
36K views on a typical post
Reach
2.66%
of its followers see a post
Typical post
335
interactions (median)
Saved
0.043%
16 bookmarks on a typical post
Posting rate
5.33/day
active 60% of days
Peak time
02:00 UTC
Friday

A typical post picks up 335 interactions against 1.3M followers, an engagement rate of 0.025%. Measured over 86 original posts, its engagement rate beats 48% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 36K times each, and 0.941% of those impressions turn into an interaction. That is about 2.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.3 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 02:00 UTC, and Friday is the busiest day of the week. Of the 86 posts sampled, 91% carry an image or video and 15% link out. The account's strongest tracked post pulled 5.8K interactions, about 17x its own typical post. Recurring topics include #tnaimpact, #tnalockdown, #askmatt.

Measured over 86 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #tnaimpact, #tnalockdown, #askmatt.

Compared with accounts its own size

MATT HARDY's engagement rate beats 48% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 49% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.025%, MATT HARDY sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 30, 202617x their median

    FOREVER CONNECTED ♾️ Eternal respect, @Christian4Peeps & @youngbucks. https://t.co/XTSCLa93qX

    5.5K301213107K viewsView on X
  • Aug 26, 202617x their median

    They grow up too fast😢 https://t.co/UWJhi2T8sl

    5.6K107418508K viewsView on X
  • Aug 22, 202616x their median

    JUST CONFIRMED: Avery Styles will be at #TNALockdown on Sunday at Credit Union 1 Arena in Chicago. Get tickets HERE: https://t.co/jLbhA8jC4e https://t.co/fMnCxekdqp

    4.3K701241248519K viewsView on X
  • Aug 27, 202616x their median

    That time Candice Michelle had The Hardy Boys and Ron Simmons losing their minds over her drinking water. Ron was all of us when he said that "DAMN" 😂 https://t.co/Rgt8M3mceH

    4.8K4275839210K viewsView on X
  • Aug 27, 20267.6x their median

    26 years ago today, says the 'net… Matt, Jeff, Edge, Christian, Bubba & D-Von made history in the 1st ever TLC match. We had no idea how impactful this concept would be. https://t.co/CNc45bz7Cq

    2.1K375351955K viewsView on X
  • Aug 14, 20265.9x their median

    17 years ago today, says the 'net… I returned to #SmackDown to have my brother @JEFFHARDYBRAND’s back! https://t.co/TVnxerRzRw

    1.8K15331744K viewsView on X
  • Aug 14, 20265.8x their median

    .@NicTNemeth RETAINS the TNA World Title against @JEFFHARDYBRAND in a THRILLER! #TNAiMPACT https://t.co/pExo2LiokB

    1.7K1813622136K viewsView on X
  • Aug 25, 20264.7x their median

    Although we’ve only officially been The GOATs for 6 weeks, this entrance already feels special & epic. I enter first to a piano version of "Live 4 The Moment", Jeff enters to "Another Me" and then the iconic Hardy Boyz music kicks in & the crowd goes BANANA! https://t.co/rQkzVq5lCy

    1.4K16223955K viewsView on X
  • Aug 30, 20264.4x their median

    Not gonna lie - Super pumped for the Bucks of Youth versus E & C at All In, which is happening now. I’m in the air flying home - Keep me updated, guys & gals. These 2 teams are myself & Jeff’s favorite tag team opponents of all time.

    1.4K4831236K viewsView on X
  • Aug 21, 20264.4x their median

    This is still my favorite @matthardybrand clip ever. 😎🤷🏻‍♂️ https://t.co/yLXZc32ULV

    1.3K68636130K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#tnaimpact#tnalockdown#askmatt#smackdown#tnaboundforglory

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 335 interactions against 1.3M followers, an engagement rate of 0.025%. Measured over 86 original posts, its engagement rate beats 48% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 36K times each, and 0.941% of those impressions turn into an interaction. That is about 2.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.3 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 02:00 UTC, and Friday is the busiest day of the week. Of the 86 posts sampled, 91% carry an image or video and 15% link out. The account's strongest tracked post pulled 5.8K interactions, about 17x its own typical post. Recurring topics include #tnaimpact, #tnalockdown, #askmatt.

What is MATT HARDY's engagement rate on X?
MATT HARDY (@MATTHARDYBRAND) has an engagement rate of 0.025%, based on the median interactions across 86 original posts from the last 30 days against 1,340,357 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.025%, MATT HARDY sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MATTHARDYBRAND have real engagement?
Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MATTHARDYBRAND post?
Most posts go out around 02:00 UTC, and Friday is its busiest day, at roughly 5.33 posts per day across the measured window.

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