MBC Group engagement report
@MBCGroup - 2.0M followers on X
Measured over 14 original posts from a 30-day window, last computed on August 30, 2026.
Engagement
A typical post picks up 37 interactions against 2.0M followers, an engagement rate of 0.002%. Measured over 14 original posts, its engagement rate beats 24% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.4K times each, and 0.392% of those impressions turn into an interaction. That is about 0.478% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 43% link out. The account's strongest tracked post pulled 2.2K interactions, about 58x its own typical post. Recurring topics include #مجموعة_mbc, #mbcgroup, #1h2026.
Measured over 14 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #مجموعة_mbc, #mbcgroup, #1h2026.
Compared with accounts its own size
MBC Group's engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, MBC Group sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Jul 8, 202658x their median
https://t.co/TKxpEw9iGg
- Apr 16, 202632x their median
فتح باب التقديم على برامج الابتعاث المبتدئ بالتوظيف المقدمة من مجموعة إم بي سي ضمن #مسار_واعد أحد مسارات برنامج خادم الحرمين الشريفين للابتعاث الخارجي وذلك بالتعاون مع #وزارة_الإعلام للمزيد من التفاصيل: https://t.co/ekUGAE1ndI #قدراتك_مستقبلنا https://t.co/IZVOku96dx
- Apr 16, 202616x their median
بالتعاون مع وزارة الإعلام ومجموعة MBC بدء التقديم في برنامج خادم الحرمين الشريفين للابتعاث الخارجي، ضمن "مسار واعد" المبتدئ بالتوظيف؛ لدراسة البكالوريوس والماجستير. https://t.co/jeUxZSrvuo
- Feb 5, 202611x their median
أحدث تقنيات تكنولوجيا الإعلام والاتصال الجديدة.. شبكة العربية تدشن مبناها الرئيسي والجديد في العاصمة #الرياض #قناة_العربية https://t.co/xlO2AjVChJ
- Aug 26, 20265.2x their median
تكشف #مجموعة_MBC عن MBC Game Studio، وتزيح الستار عن باكورة ألعاب الاستوديو «نُسج الميزان 1001 | 1001 Threads of Mizan»، خلال معرض Gamescom. مغامرة فانتازية عربية مستوحاة من عالم «ألف ليلة وليلة» وإرثه القصصي الغني، تجمع بين الاستكشاف والمواجهات الملحمية واللعب التعاوني، لتأخذ اللاعبين حول العالم في تجربة غامرة مستلهمة من الحكايات العربية. MBC GROUP reveals MBC Game Studio, alongside the unveiling of its debut title, ‘1001 Threads of Mizan’, at Gamescom. Inspired by the rich storytelling traditions of One Thousand and One Nights, the Arabian fantasy action-adventure brings exploration, large-scale combat and cooperative gameplay to players around the world. #MBCGROUP #1001ThreadsOfMizan #Gamescom
- Mar 15, 20264.6x their median
وليد بن إبراهيم آل إبراهيم، رئيس مجلس إدارة #مجموعة_MBC ، يستعرض أبرز محطات المجموعة في عام 2025. https://t.co/cJQxkuqESz
- Apr 28, 20264.3x their median
بالتعاون مع وزارة الاعلام، تعلن #مجموعة_MBC عن إطلاق برامج ابتعاث منتهية بالتوظيف، ضمن توجه يستهدف بناء كفاءات وطنية قادرة على قيادة مستقبل قطاع الاعلام. البرنامج يشمل تخصصات اعلامية نوعية، مع فرص دراسة في جامعات دولية، وتوظيف بعد التخرج. https://t.co/AD1pgbqr1k 🔗 In collaboration with the Ministry of Media, #MBCGroup announces the launch of scholarship programs that lead to employment, as part of an initiative aimed at developing national talent capable of shaping the future of the media sector. The program covers specialized media disciplines, offering opportunities to study at international universities, with employment upon graduation. 🔗 https://t.co/AD1pgbqr1k
- Jun 24, 20263.8x their median
مجموعة MBC تعزز مجلس إدارتها بتعيين مشاري الإبراهيم أعرب رئيس مجلس إدارة #مجموعة_MBC ، الأستاذ وليد بن إبراهيم آل إبراهيم، عن تقديره لانضمام سعادة الأستاذ مشاري بن ناجي الإبراهيم إلى مجلس إدارة المجموعة، وقال: «نثق بأن خبراته القيادية ومعرفته العميقة بقطاعي الإعلام والترفيه ستشكل إضافة نوعية للمجلس، وتسهم في دعم خطط المجموعة للنمو والتوسع وتعزيز مكانتها الريادية في قطاع الإعلام والترفيه على المستويين الإقليمي والدولي». https://t.co/89tRQPexEc
- Jul 2, 20263.4x their median
تعزيزًا لتمكين الأسرة من اختيار المحتوى المناسب، وضعت الهيئة العامة لـ #تنظيم_الإعلام بالتعاون مع شركائها دليل #التصنيف_العمري قبل بداية المحتوى الإعلامي؛ لمساعدة أولياء الأمور على اتخاذ خيارات مشاهدة تتناسب مع مختلف الفئات العمرية. https://t.co/s9izvd1Bvk
- Jun 29, 20262.8x their median
مجموعة MBC و"شركة سينومي سنترز " تطلقان تجربة إعلامية نابضة بالحياة وغير مسبوقة من قلب ويستفيلد الرياض. شراكة استراتيجية تضع البث التلفزيوني والإذاعي في قلب وجهة رائدة لنمط الحياة في المملكة العربية السعودية مرسخةً نموذجاً جديداً للتفاعل مع الجمهور، وصناعة المحتوى، والعلامات التجارية. #مجموعة_MBC MBC GROUP and Cenomi Centers Launch First-of-Its-Kind Live Media Experience at Westfield Riyadh Strategic partnership brings live television and radio broadcasting into Saudi Arabia’s premier lifestyle destination, creating a new model for audience engagement, content creation and brand experiences. #MBCGroup
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 37 interactions against 2.0M followers, an engagement rate of 0.002%. Measured over 14 original posts, its engagement rate beats 24% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.4K times each, and 0.392% of those impressions turn into an interaction. That is about 0.478% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 43% link out. The account's strongest tracked post pulled 2.2K interactions, about 58x its own typical post. Recurring topics include #مجموعة_mbc, #mbcgroup, #1h2026.
- What is MBC Group's engagement rate on X?
- MBC Group (@MBCGroup) has an engagement rate of 0.002%, based on the median interactions across 14 original posts from the last 30 days against 1,976,054 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, MBC Group sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MBCGroup have real engagement?
- Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MBCGroup post?
- Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 0.47 posts per day across the measured window.