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MLive engagement report

@MLive - 394K followers on X

Measured over 40 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 394K followers
Per impression
0.218%
918 views on a typical post
Reach
0.23%
of its followers see a post
Typical post
2
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.67/day
active 3% of days
Peak time
15:00 UTC
Monday

A typical post picks up 2 interactions against 394K followers, an engagement rate of 0.001%. Measured over 40 original posts, its engagement rate beats 3% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 918 times each, and 0.218% of those impressions turn into an interaction. That is about 0.233% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 100% are part of a thread. The account's strongest tracked post pulled 166 interactions, about 83x its own typical post.

Measured over 40 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

MLive's engagement rate beats 3% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 12% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, MLive sits below the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.3%
Engagement rate as a share of followers, across the 37,071 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,527 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 12, 202383x their median

    💻✅ Since Twitter removed legacy verified accounts, use this list to find all official @MLive journalist accounts. Follow this list and we will keep it updated. https://t.co/3EY3myVBdK

    1144408190K viewsView on X
  • Aug 31, 20263.0x their median

    After a relatively healthy and productive month of camp, Michigan's first-year coach sees a roster capable of competing with the Big Ten's best. https://t.co/l7u35sug8w

    1122942 viewsView on X
  • Aug 31, 20262.5x their median

    Vice President JD Vance returns to Michigan as Republicans kick off the fall campaign with tariffs, affordability and key statewide races in focus. https://t.co/xO04InrthX

    40101.0K viewsView on X
  • Aug 31, 20262.5x their median

    Motorists are getting to know a new roundabout on Island Lake Road after months of closures and detours. https://t.co/L7vjvHksdi

    12201.2K viewsView on X
  • Aug 31, 20262.0x their median

    Vice President JD Vance rallied Michigan Republicans and attacked Democratic Senate candidate Abdul El-Sayed during a Sterling Heights campaign stop. https://t.co/69S8KWYbiI

    2020427 viewsView on X
  • Aug 31, 20262.0x their median

    Prosecutors allege the 45-year-old man sexually abused the girl in three Michigan counties since she was 7 years old. https://t.co/xF72AN4PEC

    2110706 viewsView on X
  • Aug 31, 20262.0x their median

    "It is such a relief to win a big prize like this. It means no more stress and is going to make life easier," said the 58-year-old winner. https://t.co/8aZUHJ2jvG

    2011657 viewsView on X
  • Aug 31, 20262.0x their median

    The bookstore is known for containing a million used and rare books. https://t.co/7e3OfGaCOF

    21101.7K viewsView on X
  • Aug 31, 20262.0x their median

    Donald Trump said he watched Abdul El-Sayed’s recent appearance with Fox News host Jesse Watters, suggesting that he is “big trouble” for the U.S. https://t.co/UpEu03fYwU

    10211.3K viewsView on X
  • Aug 31, 20261.5x their median

    A man died after crashing a pickup truck into two attached garages. https://t.co/AK9ThO9DRk

    1020654 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 2 interactions against 394K followers, an engagement rate of 0.001%. Measured over 40 original posts, its engagement rate beats 3% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 918 times each, and 0.218% of those impressions turn into an interaction. That is about 0.233% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 100% are part of a thread. The account's strongest tracked post pulled 166 interactions, about 83x its own typical post.

What is MLive's engagement rate on X?
MLive (@MLive) has an engagement rate of 0.001%, based on the median interactions across 40 original posts from the last 30 days against 394,079 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, MLive sits below the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MLive have real engagement?
Its engagement rate beats 3% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MLive post?
Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 2.67 posts per day across the measured window.

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