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وزارة الثقافة engagement report

@MOCSaudi - 1.7M followers on X

Measured over 48 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.003%
of 1.7M followers
Per impression
0.227%
24K views on a typical post
Reach
1.44%
of its followers see a post
Typical post
55
interactions (median)
Saved
0.031%
8 bookmarks on a typical post
Posting rate
2.17/day
active 97% of days
Peak time
10:00 UTC
Monday

A typical post picks up 55 interactions against 1.7M followers, an engagement rate of 0.003%. Measured over 48 original posts, its engagement rate beats 30% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 0.227% of those impressions turn into an interaction. That is about 1.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 48 posts sampled, 63% carry an image or video and 19% link out. The account's strongest tracked post pulled 556 interactions, about 10x its own typical post. Recurring topics include #وزارة_الثقافة, #أكاديمية_آفاق_للفنون_والثقافة, #وزارة_التعليم.

Measured over 48 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #وزارة_الثقافة, #أكاديمية_آفاق_للفنون_والثقافة, #وزارة_التعليم.

Compared with accounts its own size

وزارة الثقافة's engagement rate beats 30% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, وزارة الثقافة sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.3%
Engagement rate as a share of followers, across the 37,071 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,527 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 202610x their median

    #وزارة_الثقافة تعلن عن إنشاء مركز ثقافي سعودي في العاصمة الفرنسية باريس، لتقديم صورة ثقافية أصيلة تعرّف العالم بإرث المملكة الحضاري، وإنتاجها الإبداعي المعاصر. https://t.co/70gXYPDyzp

    300190353164K viewsView on X
  • Aug 10, 20265.0x their median

    نطلق حوافز الذكاء الاصطناعي للمشاريع الثقافية.. حوافز مالية غير مستردة تمكّن الابتكار في القطاع الثقافي. بالشراكة مع @MOCSaudi و @QOL_2030 وبالتعاون مع @SDAIA_SA تزامنًا مع عام الذكاء الاصطناعي

    19956910210K viewsView on X
  • Aug 25, 20264.1x their median

    برئاسة خادم الحرمين الشريفين -حفظه الله-، مجلس الوزراء يوافق على #السياسة_الوطنية_للملكية_الفكرية https://t.co/6OIMgCGfhj

    105852117141K viewsView on X
  • Aug 15, 20262.9x their median

    #عدسة_الثقافة 📸 فن المجرور بمنطقة مكة المكرمة؛ التقاء الصفوف وإيقاع الدفوف. #وزارة_الثقافة https://t.co/hzTYzG1rqV

    1073017442K viewsView on X
  • Aug 22, 20262.8x their median

    #عدسة_الثقافة 📸 في تضاريس الحِجر بالعلا، نحَت التاريخ حكايته وخلّد حضارته. #وزارة_الثقافة https://t.co/0dRbVaQBno

    106424230K viewsView on X
  • Aug 21, 20262.5x their median

    واحة الأحساء.. مشاهد من الإرث والتاريخ في طبيعتها الغنّاء . #الثقافة_كنمط_حياة #وزارة_الثقافة https://t.co/mCZxr1YJ1m

    79523120K viewsView on X
  • Aug 19, 20262.3x their median

    في #اليوم_العالمي_للتصوير، ثقافتنا تُرى وتُروى، وتبقى📸 #وزارة_الثقافة https://t.co/AfKR9draue

    724311122K viewsView on X
  • Aug 16, 20262.3x their median

    تحت عنوان "استدامة المائدة السعودية"؛ تستعرض حلقة #بودكاست_1949 تنوّع المنتجات المحليّة وتفرّد خصائصها، وتناقش دور المزارعين والطهاة والمستهلكين في تحقيق استدامة الموارد. للمشاهدة: https://t.co/gMPdDN4WIk #وزارة_الثقافة

    622340028K viewsView on X
  • Aug 5, 20262.0x their median

    من صخور الدوادمي وأحجارها.. نكتشف قصة الإنسان الممتدة في عالية نجد بمنطقة الرياض، ونوثّقها لتبقى حيّة. #هيئة_التراث https://t.co/h0aDrJuq1w

    60455116K viewsView on X
  • Jul 31, 20262.0x their median

    الثقافة في يوليو؛ فصولٌ متجددة من الحكايات الثقافية. #وزارة_الثقافة

    83213227K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#وزارة_الثقافة#أكاديمية_آفاق_للفنون_والثقافة#وزارة_التعليم#الفعاليات_الثقافية#توصية_ثقافية

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 55 interactions against 1.7M followers, an engagement rate of 0.003%. Measured over 48 original posts, its engagement rate beats 30% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 0.227% of those impressions turn into an interaction. That is about 1.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 48 posts sampled, 63% carry an image or video and 19% link out. The account's strongest tracked post pulled 556 interactions, about 10x its own typical post. Recurring topics include #وزارة_الثقافة, #أكاديمية_آفاق_للفنون_والثقافة, #وزارة_التعليم.

What is وزارة الثقافة's engagement rate on X?
وزارة الثقافة (@MOCSaudi) has an engagement rate of 0.003%, based on the median interactions across 48 original posts from the last 30 days against 1,686,168 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, وزارة الثقافة sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MOCSaudi have real engagement?
Its engagement rate beats 30% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MOCSaudi post?
Most posts go out around 10:00 UTC, and Monday is its busiest day, at roughly 2.17 posts per day across the measured window.

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