Maharashtra State Electricity Distribution Co. Ltd engagement report
@MSEDCL - 96K followers on X
Measured over 16 original posts from a 30-day window, last computed on August 24, 2026.
Engagement
A typical post picks up 18 interactions against 96K followers, an engagement rate of 0.019%. Measured over 16 original posts, its engagement rate beats 26% of 3,775 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.2K times each, and 0.443% of those impressions turn into an interaction. That is about 4.36% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 81 interactions, about 4.5x its own typical post. Recurring topics include #mahavitaran, #msedcl, #safety.
Measured over 16 original posts from a 30-day window, last computed on August 24, 2026. Recurring tags: #mahavitaran, #msedcl, #safety.
Compared with accounts its own size
Maharashtra State Electricity Distribution Co. Ltd's engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,775 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.019%, Maharashtra State Electricity Distribution Co. Ltd sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Jul 13, 20264.5x their median
Beware of Fake News! Do not believe social media rumours regarding 'Smart Meters'! It has been noticed that some anti-social elements are spreading rumours through social media platforms that smart meter holds a camera which breaches the privacy of consumers. MSEDCL's (Mahavitran) hereby clarifies that ‘Smart Meters' are completely safe and based on advanced technology; they do not contain any 'camera' or any system that breaches privacy of the consumers. Consumers should not fall prey to any fabricated or false information. In Sindhudurg district, criminal case has been registered at the Sawantwadi police station against concerned for spreading rumours among cosumers by falsely claiming that there is a camera inside the smart meter. Strict legal action will continue to be taken against those spreading false information. Smart meters are completely safe and secured.
- Jul 17, 20264.2x their median
Dear consumers, An important update for consumers residing in Badlapur, Kalyan, Dombivli & Ulhasnagar and surrounding area: We are currently facing a major outage due to tripping on the 220 kV Padgha–Pal EHV line handled by Transmission company MSETCL. This has affected power supply from 220 kV Anandnagar, 100 KV Palava, Pal and 100 kV Dombivli EHV substations pertaining to MSETCL. Efforts are underway by MSETCL to restore the affected EHV line and substations at the earliest and we are closely co-ordinating with them. Power supply to the affected consumers will resume once MSETCL restores the EHV substations. We regret the inconvenience caused to our consumers. - MSETCL #MSEDCL #Mahavitaran
- Jun 18, 20263.0x their median
AC चे तापमान २४°C ते २६°C वर सेट करा आणि विजेचा अपव्यय टाळा, कमी बिलासोबतच निसर्गालाही साथ द्या! #MSEDCL #Mahavitaran #Electricity https://t.co/apHebECuUT
- Jun 23, 20262.6x their median
विद्युत उपकरणांचा वापर करताना किंवा वायरिंग करताना 'लूज कनेक्शन' टाळा! कारण 'लूज कनेक्शन'मुळे स्पार्किंग, शॉर्ट सर्किट आणि आगीचा धोका उद्भवतो. #MSEDCL #Mahavitaran #Safety https://t.co/0RnMg0bKEQ
- Aug 15, 20262.3x their median
स्वातंत्र्य, एकता आणि राष्ट्रनिष्ठेच्या मूल्यांना जपत, विकसित भारताच्या निर्मितीसाठी एकजुटीने योगदान देऊया. महावितरण परिवारातर्फे स्वातंत्र्यदिनाच्या हार्दिक शुभेच्छा. #Mahavitaran #MSEDCL #IndependenceDay https://t.co/XfexbGw4af
- Jul 2, 20262.2x their median
संदेश २ - वीज खांबांजवळ जनावरे बांधू नका ! #MSEDCL #Mahavitaran #Safety https://t.co/J5Sk1aa5DW
- Jul 9, 20262.1x their median
स्मार्ट बिलिंग अन् अचूक हिशोब. स्मार्ट मीटर; वीज वापराचा विश्वासू सोबती! स्मार्ट मीटर, व्यवसाय अन् उद्योगांनाही मोठा फायदा! #MSEDCL #Mahavitaran #Electricity https://t.co/JPreU6qUKg
- Jul 6, 20262.0x their median
संदेश ४ - तुटलेल्या वीजतारांपासून दूर राहा. #MSEDCL #Mahavitaran #Safety https://t.co/7uLRVSKJDr
- Aug 6, 20261.9x their median
सौरऊर्जेच्या बळावर महाराष्ट्राची जागतिक झेप! मुख्यमंत्री सौर कृषी योजना २.० आणि मागेल त्याला सौर कृषी पंप योजनांमुळे महाराष्ट्राचे सौर कृषी मॉडेल देशासह विकसनशील राष्ट्रांसाठीही आदर्श ठरत असल्याचे मुख्यमंत्री यांचे अपर मुख्य सचिव तथा महावितरणचे अध्यक्ष व व्यवस्थापकीय संचालक लोकेश चंद्र यांनी बुधवारी मुंबईत सांगितले. महावितरण, AIIB आणि मित्रा यांच्या संयुक्त विद्यमाने आयोजित चर्चासत्रात प्रवीण परदेशी, सुधीरकुमार गोयल, धनंजय औंढेकर, राजेंद्र पवार, सचिन तालेवार, प्रत्युष मिश्रा आणि श्रीराम वेदिरे उपस्थित होते. राज्यात ११ लाख सौर कृषी पंप, ६,००० मेगावॅट सौरऊर्जा क्षमता, ४० लाख एकर सिंचन, देशातील ६५ टक्के सौर कृषी पंप आणि एका महिन्यात ४५,९११ सौर कृषी पंप बसवून गिनीज वर्ल्ड रेकॉर्ड अशी उल्लेखनीय कामगिरी झाली असून, मार्च २०२७ पर्यंत कृषी सिंचनासाठी १०० टक्के सौरऊर्जेवर आधारित वीजपुरवठ्याचे लक्ष्य निश्चित करण्यात आले आहे. #Mahavitaran #MSEDCL #SolarEnergy
- Jul 30, 20261.9x their median
स्मार्ट कामगिरी! 'अंजनगाव बारी' शाखेअंतर्गत १० गावांमध्ये १०० टक्के स्मार्ट मीटर! महावितरणच्या अमरावती ग्रामीण विभाग व बडनेरा उपविभागाअंतर्गत येणाऱ्या अंजनगाव बारी शाखा कार्यालय अंतर्गत १० गावांमधील सर्व ४,४४० वीज ग्राहकांना स्मार्ट मीटर लावण्यात आले आहे. अमरावती परिमंडलातील पहिले १०० टक्के स्मार्ट मीटर लावण्याचा बहुमान अंजनगाव बारी शाखा कार्यालयाने मिळवला आहे. निरसाना येथील वीज ग्राहक श्री. भानुदास सैरीसे यांच्या घरी अमरावती परिमंडलाचे मुख्य अभियंता श्री. दिलीप दोडके यांच्या हस्ते शेवटचे स्मार्ट मीटर बसवून अंजनगाव बारी शाखा कार्यालय अंतर्गत १०० टक्के ग्राहकांकडे १०० टक्के स्मार्ट मीटर बसविण्याची प्रक्रिया पूर्ण झाल्याची अधिकृत घोषणा करण्यात आली. कार्यकारी अभियंता श्री. प्रदीप अंधारे यांच्या नेतृत्वात, बडनेराचे उपकार्यकारी अभियंता श्री. जयंत घाटे आणि अंजनगाव बारीचे शाखा अभियंता श्री. अंकुश सोनोने व सहकाऱ्यांनी ही कामगिरी केली. स्मार्ट मीटरबाबत ग्राहकांच्या मनातील गैरसमज थेट संवादातून दूर करण्यात आले. तसेच स्थानिक लोकप्रतिनिधी व सरपंचांचा लाभलेला सक्रिय सहभाग या कामगिरीसाठी महत्त्वाचा ठरला. अंजनगाव बारी शाखेअंतर्गत येणाऱ्या एकूण १० गावांतील ४,१९० घरगुती, १०१ वाणिज्यिक, ७५ औद्योगिक, ६० सार्वजनिक सेवा आणि १४ पथदिव्यांच्या अशा एकूण ४,४४० जोडण्यांवर हे स्मार्ट मीटर यशस्वीरीत्या बसवण्यात आले आहेत. #MSEDCL #Mahavitaran #SmartMeter
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 18 interactions against 96K followers, an engagement rate of 0.019%. Measured over 16 original posts, its engagement rate beats 26% of 3,775 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.2K times each, and 0.443% of those impressions turn into an interaction. That is about 4.36% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 81 interactions, about 4.5x its own typical post. Recurring topics include #mahavitaran, #msedcl, #safety.
- What is Maharashtra State Electricity Distribution Co. Ltd's engagement rate on X?
- Maharashtra State Electricity Distribution Co. Ltd (@MSEDCL) has an engagement rate of 0.019%, based on the median interactions across 16 original posts from the last 30 days against 95,719 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.019%, Maharashtra State Electricity Distribution Co. Ltd sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MSEDCL have real engagement?
- Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,775 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MSEDCL post?
- Most posts go out around 03:00 UTC, and Thursday is its busiest day, at roughly 0.6 posts per day across the measured window.