Back to @MTA's profile

MTA engagement report

@MTA - 1.2M followers on X

Measured over 31 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.016%
of 1.2M followers
Per impression
0.632%
31K views on a typical post
Reach
2.54%
of its followers see a post
Typical post
195
interactions (median)
Saved
0.055%
17 bookmarks on a typical post
Posting rate
1.97/day
active 73% of days
Peak time
18:00 UTC
Thursday

A typical post picks up 195 interactions against 1.2M followers, an engagement rate of 0.016%. Measured over 31 original posts, its engagement rate beats 41% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 31K times each, and 0.632% of those impressions turn into an interaction. That is about 2.54% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 31 posts sampled, 87% carry an image or video, 23% are part of a thread and 48% link out. The account's strongest tracked post pulled 17K interactions, about 89x its own typical post.

Measured over 31 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

MTA's engagement rate beats 41% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 39% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.016%, MTA sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 4, 202689x their median

    the express train passing you while you're on the local https://t.co/bjNLRF4f9Q

    15K1.6K178327506K viewsView on X
  • Aug 21, 202636x their median

    Headed to the Javits Center for Anime NYC? Take public transit to get there! If you’re cosplaying on your commute, tag us and we’ll reshare our favorites 🫶 https://t.co/OzKhcQveLB

    6.1K711722091.5M viewsView on X
  • Aug 5, 202613x their median

    We’re auctioning a limited number of MetroCard Vending Machines and MetroCard Express Machines! The auction is now open and offers must be received by Wednesday, August 19, 2026 at 8 pm EST. Learn more and bid on our website: https://t.co/kT7DtXrnDJ https://t.co/RMR8AALRCS

    2.1K1701031671.4M viewsView on X
  • Aug 25, 20267.9x their median

    Fly high, Dolly Parton 🦋 The legendary musician was a part of MetroCard history! In 2022, we released 50,000 limited-edition MetroCards honoring the release of her album, Diamonds & Rhinestones: The Greatest Hits Collection, in partnership with Legacy Recordings, the catalog division of Sony Music Entertainment, and Dolly Records.

    1.4K1549231K viewsView on X
  • Aug 24, 20265.5x their median

    feeling nostalgic 👾💾 https://t.co/KJcz8Z4l60

    95896161239K viewsView on X
  • Aug 27, 20265.5x their median

    To celebrate the life and legacy of Dolly Parton, MTA Music performer Chanese sang “9 to 5” during yesterday’s afternoon commute for riders heading to and from their 9 to 5! https://t.co/li8D69VZI3

    9321369432K viewsView on X
  • Aug 31, 20263.7x their median

    OMNY Cards cannot currently be refilled at vending machines, Customer Service Centers, or online. You can continue to tap and ride using your phone, debit or credit card, or a prefilled OMNY Card. There may be a delay in processing tap‑and‑ride payments. https://t.co/NFIkMPcpWJ

    26270163235241K viewsView on X
  • Jul 28, 20263.1x their median

    Replacing 196 bridge structures while keeping Metro-North service moving was no small task. But the Park Avenue Viaduct project was completed 60 months ahead of schedule and $195 million under its initial $960 million budget. This vital structure carries 98% of Metro-North trains and every train entering and leaving Grand Central Terminal. Take a look behind the scenes to see how our teams made it happen.

    525451315108K viewsView on X
  • Aug 13, 20262.7x their median

    Calling all photographers and content creators 📱📸 To celebrate World Photo Day on August 19, we want to see your photos of our transit system! Whether it's a train, bus, an OOTD in a station, you and your friends, or a scenic view from a platform—we love your creativity and want to share it. Email us your photos at submissions@mtahq.org with your social media handles so we can credit you. We'll share our favorites on our social channels on August 19.

    40972341537K viewsView on X
  • Aug 12, 20262.3x their median

    Did you miss today’s solar E-clipse? Here’s a photo 🙂 https://t.co/Qc6PWcgSbt

    3844323326K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 195 interactions against 1.2M followers, an engagement rate of 0.016%. Measured over 31 original posts, its engagement rate beats 41% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 31K times each, and 0.632% of those impressions turn into an interaction. That is about 2.54% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 31 posts sampled, 87% carry an image or video, 23% are part of a thread and 48% link out. The account's strongest tracked post pulled 17K interactions, about 89x its own typical post.

What is MTA's engagement rate on X?
MTA (@MTA) has an engagement rate of 0.016%, based on the median interactions across 31 original posts from the last 30 days against 1,215,528 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.016%, MTA sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MTA have real engagement?
Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MTA post?
Most posts go out around 18:00 UTC, and Thursday is its busiest day, at roughly 1.97 posts per day across the measured window.

Keep going