MTV India engagement report
@MTVIndia - 2.8M followers on X
Measured over 29 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 3 interactions against 2.8M followers, an engagement rate of 0%. Measured over 29 original posts, its engagement rate beats 2% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.096% of those impressions turn into an interaction. That is about 0.111% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 29 posts sampled, 100% carry an image or video and 10% are part of a thread. The account's strongest tracked post pulled 49 interactions, about 16x its own typical post. Recurring topics include #hustle5, #gulfpride, #tictac.
Measured over 29 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #hustle5, #gulfpride, #tictac.
Compared with accounts its own size
MTV India's engagement rate beats 2% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, MTV India sits below the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 158.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -4% | 101K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -3% | 102K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -2% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 237K |
| Monday | 0% | 300K |
| Tuesday | -3% | 299K |
| Wednesday | -1% | 256K |
| Thursday | -1% | 249K |
| Friday | -3% | 258K |
| Saturday | +3% | 232K |
Best tweets
- Aug 9, 202616x their median
Round two ke liye ho jaao taiyaar, kyunki iss baar aur bhi heavy honge Hustlers ke bars! 🤯🔥 Hustle 5 Apna Homeground, co-powered by @TicTacIndia, @WildStoneIndia & @GulfOilIndia. New Episodes every Sat-Sun at 7PM on JioHotstar & MTV #Hustle5 #Hustle5ApnaHomeground #Promo https://t.co/KqB0ppv4UH
- Aug 28, 202613x their median
Rannvijay is back to fuel the fire in you🔥 Iss naye safar ki shuruaat hogi aapke city se, so are you ready to earn your place in Roadies REBIRTH? See you very soon this September at: 📍Delhi 📍Chandigarh 📍Kolkata 📍Pune #MTVRoadies #RoadiesREBIRTH #Season21 #RoadiesSS21 #MTVIndia #JioHotstar #Roadies #RannvijaySingha #Rannvijay (Roadies Rebirth, Roadies Season 21, Roadies Auditions, Roadies, MTV Roadies, Roadies Rebirth Auditions, City Reveal, MTV India, JioHotstar, Rannvijay Singha, Rannvijay)
- Jul 28, 20268.3x their median
Badshah ke saath EPR, Agsy, Paradox aur MC Square aa rahe hain apne Homeground par Squad Bosses banke. Hustle 5, Co-powered by @TicTacIndia, @WildStoneIndia & @GulfOilIndia. Starts 8th August | Sat & Sun | 7 PM | JioHotstar & MTV. Bangers loading. Stay tuned. #Hustle5 #KV https://t.co/Q9LulADh2q
- Jul 17, 20265.7x their median
The battle is over, but Class 1-A's story isn't. 💚 Watch "More", the special My Hero Academia bonus episode, and reunite with your favourite heroes one last time. Watch Ep 12 now streaming in Hindi, Tamil & Telugu only on JioHotstar. #MyHeroAcademia #MHA #Anime #AnimeIndia #HindiDub #TamilDub #TeluguDub #JioHotstar #PlusUltra #AnimeCommunity #NowStreaming #BokuNoHeroAcademia
- Jul 3, 20265.3x their median
Rappers, gali se global hone ka waqt aa gaya hai! 🌍🎤 MTV Hustle Season 5 is coming soon! #JioHotstar #Hustle5 #MTVIndia #empirestatebuilding https://t.co/ARMglVoge8
- Jul 21, 20265.0x their median
Back with a bang on Hustle5, the OG Hitmaker himself Bad Boy Shah! Badshah banega banger, har hook hoga catchy. Keep it real, rep your Hustle, because the Badshah of Hip Hop is back. 💥 Starts 8th August | Sat & Sun | 7 PM | Only on JioHotstar & MTV. #Badshah #Promo #Hustle5 https://t.co/RiHT7aCTSr
- Aug 8, 20263.7x their median
Bars barsenge, pochhe lagenge, Squad Wars ghatak honge! ❤️🔥💯 It’s time to Hustle at Apna Homeground! 🔥 Hustle 5 Apna Homeground, co-powered by @TicTacIndia , @WildStoneIndia & @GulfOilIndia . Starts today, Sat-Sun at 7 PM, only on JioHotstar & MTV. #Hustle5 #Promo #Badshah https://t.co/N9zQtpODVI
- Aug 11, 20263.3x their median
The fate of the Three Worlds hangs by a thread. The final chapter begins with “God of Thunder.” As old alliances are tested and an unstoppable force rises, the battle that will decide everything is finally here. Bleach: Thousand-Year Blood War – Season 4, Episode 1 is now streaming in Hindi, only on JioHotstar. #BLEACH #BLEACHTYBW #GodOfThunder #Anime #HindiDub #JioHotstar
- Aug 5, 20263.0x their median
🚨 Let’s Get Ready To Hustle 🚨 When the bars hit harder, the stakes go higher. New mic drops, fresh playlists—it's showtime on Apna Homeground. ⚡️ Get ready for the Squad Wars! ⚔️ https://t.co/jzvzB5PxmO
- Aug 7, 20262.3x their median
Vibe ekdum jhaad-kass hai ft. Paradox at Apna Homeground! 😎🔥 Jackie Shroff, lambi saans leke hi yeh video banaayi thi! 🤣😅 Hustle 5, Co-powered by #TicTac, #Wildstone & #GulfPride. Starts 8th Aug, Sat-Sun at 7 PM, only on JioHotstar & MTV. #Hustle5 #Paradox #Badshah #BTS https://t.co/oCQGVcLpNg
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 2.8M followers, an engagement rate of 0%. Measured over 29 original posts, its engagement rate beats 2% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.096% of those impressions turn into an interaction. That is about 0.111% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 29 posts sampled, 100% carry an image or video and 10% are part of a thread. The account's strongest tracked post pulled 49 interactions, about 16x its own typical post. Recurring topics include #hustle5, #gulfpride, #tictac.
- What is MTV India's engagement rate on X?
- MTV India (@MTVIndia) has an engagement rate of 0%, based on the median interactions across 29 original posts from the last 30 days against 2,823,204 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, MTV India sits below the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MTVIndia have real engagement?
- Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MTVIndia post?
- Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 1.07 posts per day across the measured window.