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MTVLA engagement report

@MTVLA - 1.8M followers on X

Measured over 32 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 1.8M followers
Per impression
0.185%
9.5K views on a typical post
Reach
0.51%
of its followers see a post
Typical post
18
interactions (median)
Saved
0.011%
1 bookmarks on a typical post
Posting rate
1.23/day
active 53% of days
Peak time
18:00 UTC
Tuesday

A typical post picks up 18 interactions against 1.8M followers, an engagement rate of 0.001%. Measured over 32 original posts, its engagement rate beats 17% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.5K times each, and 0.185% of those impressions turn into an interaction. That is about 0.512% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 32 posts sampled, 91% carry an image or video. The account's strongest tracked post pulled 8.0K interactions, about 442x its own typical post. Recurring topics include #mtvnowla, #vmas, #bestiesconmtv.

Measured over 32 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #mtvnowla, #vmas, #bestiesconmtv.

Compared with accounts its own size

MTVLA's engagement rate beats 17% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 18% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, MTVLA sits below the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 25, 2026442x their median

    ENGENE ⭐️ Te tenemos la entrevista con los chicos de @ENHYPEN durante su paso por Ciudad de México 👀🇲🇽 Les dimos mazapanes, bailamos payaso de rodeo y platicamos de su amor por ENGENE LATAM y su emoción por presentarse en México ❤️‍🔥ENHYPEN, HERMANO, YA ERES MEXICANO ✨ https://t.co/V3zxAdnZdO #ENHYPEN #엔하이픈 #THE_SIN_BLISS #ENGENE

    5.8K2.2K1319145K viewsView on X
  • Jul 19, 2026411x their median

    Music makes @Madonna, @10Ronaldinho, and @Ronaldo come together 💛🩷💙 #FIFAWorldCup https://t.co/hCt1RXWFdo

    6.4K8756829106K viewsView on X
  • Aug 13, 2026342x their median

    It's not #VMAs season until you answer this question: Who should be nominated for Video of the Year?! 🎬🏆

    3.4K2572.3K2731.1M viewsView on X
  • Aug 7, 2026215x their median

    🩷 En Corea ya es 8 de agosto y BLACKPINK celebra su décimo aniversario!!! El grupo debutó oficialmente el 8 de agosto de 2016 con Square One, integrado por "Whistle" y "Boombayah". #KPopEnMTV #MTVNowLA https://t.co/3PaAglwypG

    3.1K7389334K viewsView on X
  • Jul 20, 2026202x their median

    Más que final parecía meet and greet de @shakira ✨🙂‍↕️🇨🇴 📸 Shakira vía Instagram #MTVNowLA #Shakira https://t.co/1D6CPIkdal

    3.2K41010482K viewsView on X
  • Aug 10, 2026186x their median

    EL POP MEXICANO ESTÁ EN MUY BUENAS MANOS ✨💅🩷⭐️👏👑 @danna x @belindapop es lo que llevo soñando toda la vida y el 27 de agosto se hace realidad 💖 “DOLCE VITA” formará parte del nuevo EP de Danna llamado “Wet Dreams”, una extensión de la era de Visions. ✨ #MTVNowLA #Danna #Belinda

    2.6K5771101853K viewsView on X
  • Aug 17, 2026169x their median

    Patinando juntitas sobre hielo en la eternidad ⛸🪽✨ Gracias por hacer nuestra infancia más especial. Descansen en paz. 🤍 📹 “Sueños sobre hielo”, Disney #MTVNowLA #HaydenPanettiere #MichelleTrachenberg https://t.co/YH3ZQ3F761

    2.5K481103941K viewsView on X
  • Aug 17, 2026104x their median

    Con profunda tristeza nos unimos a la despedida de Hayden Panettiere, quien falleció hoy a los 36 años. La recordaremos por sus icónicos papeles en Heroes, Bring It On: All or Nothing, Nashville y Scream. Descanse en paz. 🪽🤍 #MTVNowLA #HaydenPanettiere https://t.co/ylTuENTW7J

    1.6K278152441K viewsView on X
  • Aug 11, 202667x their median

    Algo sanó dentro DEMI corazón 🥹🤧🤘🎸 @ddlovato y los @jonasbrothers en el estreno de Camp Rock 3 #MTVNowLA #JonasBrothers https://t.co/hRuL0Gy10A

    1.0K1882839K viewsView on X
  • Aug 25, 202657x their median

    Hay personas que no solo hacen historia, sino que se convierten en parte de la historia de todos. 🥹💖 Gracias, Dolly Parton, por regalarnos canciones, historias, brillo y esa magia que se siente como hogar. ✨ Tu legado se queda con nosotros para siempre. 🦋 Te vamos a extrañar, leyenda. 🤍 #MTVNOWLA

    8961320620K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#mtvnowla#vmas#bestiesconmtv#mtvcelebsla#mtvmúsica

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 18 interactions against 1.8M followers, an engagement rate of 0.001%. Measured over 32 original posts, its engagement rate beats 17% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.5K times each, and 0.185% of those impressions turn into an interaction. That is about 0.512% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 32 posts sampled, 91% carry an image or video. The account's strongest tracked post pulled 8.0K interactions, about 442x its own typical post. Recurring topics include #mtvnowla, #vmas, #bestiesconmtv.

What is MTVLA's engagement rate on X?
MTVLA (@MTVLA) has an engagement rate of 0.001%, based on the median interactions across 32 original posts from the last 30 days against 1,846,753 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, MTVLA sits below the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MTVLA have real engagement?
Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MTVLA post?
Most posts go out around 18:00 UTC, and Tuesday is its busiest day, at roughly 1.23 posts per day across the measured window.

Keep going

MTVLA (@MTVLA) Engagement Rate - 0.001% | PlayerSells