Mahindra Group engagement report
@MahindraRise - 1.3M followers on X
Measured over 38 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 55 interactions against 1.3M followers, an engagement rate of 0.004%. Measured over 38 original posts, its engagement rate beats 24% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.2K times each, and 1.74% of those impressions turn into an interaction. That is about 0.249% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 38 posts sampled, 97% carry an image or video, 13% are part of a thread and 5% link out. The account's strongest tracked post pulled 12K interactions, about 226x its own typical post. Recurring topics include #be6sporteq, #mahindra, #mahindrablazo.
Measured over 38 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #be6sporteq, #mahindra, #mahindrablazo.
Compared with accounts its own size
Mahindra Group's engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 66% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, Mahindra Group sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 15, 2026226x their median
The Pulse You Already Knew. Now Gone Rogue. Meet the new BE 6 SPORTEQ. https://t.co/JSxT94TOLw
- Aug 4, 202650x their median
Presenting Dunia Vich Ikko Lalkar, a Mahindra Tractors Original bringing together the world's favourite tractors and Punjab's biggest icons! @Sukhbir_Singer ki awaaz aur @ParmishVerma ka swag. Ab goonjegi ek hi awaaz OH HO HO HO! 🤩 #DuniaVichIkkoLalkar #IkkoLalkar https://t.co/k45wWJoZcd
- Aug 20, 202620x their median
Next in our Rise To Lead series, @C_T_Lakshmanan, MD & CEO – @BristleconeSCC, shares his leadership journey and the experiences that shaped his approach to leading through change, building belief and creating what’s possible.
- Aug 29, 202612x their median
#CONTESTALERT Some sports challenge you physically. But this National Sports Day, we've got a challenge for your brain! Guess all the answers correctly, and stand a chance to win exciting prizes! HINTS Down: 1. The legendary national sport honoured on August 29th to mark Major Dhyan Chand’s birth anniversary. 2. The ancient name for the game of grandmasters and strategy which has a Tech Mahindra connection. 3. Another name for the sport that gave lessons to our Nanhi Kalis. Across: 2. The traditional Indian sport brought into the global spotlight through a Pro League championed by Anand Mahindra. 3. The sport in which India’s first World Cup triumph in 1983 changed the game forever. 4. The sport that put Mahindra Racing on racetracks around the world.
- Jul 26, 20269.3x their median
Indian excellence rings out across the world stage again 🇮🇳🏆 @anandmahindra | @tech_mahindra | @MahindraRise https://t.co/2cokdLVSoS
- Aug 19, 20266.2x their median
We are thrilled to share that we have reached 4 lac vehicles sold.. Thank you to everyone who has made this possible ... Our customers, our teams, our ecosystem partners and the GOI Sharing a special message from @anandmahindra to celebrate the occassion! https://t.co/LoCq7uFghk
- Aug 18, 20264.1x their median
What do Mahindra leaders have to say to students taking on the #MahindraRiseChallenge? Hit play and find out. 🚀 https://t.co/wqvQgJ2afm
- Aug 15, 20263.7x their median
We are proud to be recognised as the Overall Champion under the Prime Minister’s Internship Scheme, the only company to receive this honour among 350+ participating companies. The Mahindra Group also received two Sector Champion honours, for Automotive for @Mahindra_Auto and IT & Software Development for @tech_mahindra. The awards were presented by Dr. Pallavi Govil, Secretary, Ministry of Corporate Affairs (MCA), and Shri Balamurugan D, Joint Secretary, MCA, at the PM Internship Scheme Partner Companies Recognition Ceremony, held on the eve of India’s 80th Independence Day. A recognition of our commitment to creating opportunities, building capabilities and empowering the next generation to shape India’s future. Here’s to enabling more young Indians to Rise. #PMInternshipScheme #IndependenceDay #TogetherWeRise
- Aug 21, 20263.7x their median
Our journey towards a more sustainable future continues. Explore key highlights from Mahindra Group’s Sustainability Report for FY26 through this video, and see how we’re driving progress across our 'Planet Positive' commitments to Rise for a more equal world. https://t.co/lRZ1fKJZRg
- Aug 27, 20263.4x their median
Every young woman deserves the opportunity to turn her ambition into a career. @kaabilprogram . Bano Job Ready. Own your future. https://t.co/tMLrn4yz5C
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 55 interactions against 1.3M followers, an engagement rate of 0.004%. Measured over 38 original posts, its engagement rate beats 24% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.2K times each, and 1.74% of those impressions turn into an interaction. That is about 0.249% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 38 posts sampled, 97% carry an image or video, 13% are part of a thread and 5% link out. The account's strongest tracked post pulled 12K interactions, about 226x its own typical post. Recurring topics include #be6sporteq, #mahindra, #mahindrablazo.
- What is Mahindra Group's engagement rate on X?
- Mahindra Group (@MahindraRise) has an engagement rate of 0.004%, based on the median interactions across 38 original posts from the last 30 days against 1,270,885 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Mahindra Group sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MahindraRise have real engagement?
- Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MahindraRise post?
- Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 2.3 posts per day across the measured window.