MAKE UP FOR EVER engagement report
@Makeupforever - 592K followers on X
Measured over 1 original post from a 30-day window, last computed on August 26, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.6K interactions against 592K followers, an engagement rate of 0.271%. Posts are seen about 22K times each, and 7.14% of those impressions turn into an interaction. That is about 3.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 4.4K interactions, about 2.7x its own typical post. Recurring topics include #arthurtian, #makeupforever, #tianxuning. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 26, 2026. Recurring tags: #arthurtian, #makeupforever, #tianxuning.
Where this sits in the catalog
At 0.271%, MAKE UP FOR EVER sits above the 50th percentile of the 36,960 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.435%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- May 22, 20262.7x their median
We are proud to announce talented actor Tian Xuning as our APAC Spokesman. His inspiring presence perfectly embodies the spirit of MAKE UP FOR EVER. Discover him in our new HD SKIN-BALANCING & PERFECTING FOUNDATION campaign. #TianXuning #ArthurTian #MAKEUPFOREVER https://t.co/9JNohnd9HS
- Jun 25, 2026
Meet our APAC Spokesman Tian Xuning in our new HD SKIN-BALANCING & PERFECTING FOUNDATION campaign. #TianXuning #ArthurTian #MAKEUPFOREVER https://t.co/GInMEaG2VR
- Aug 4, 2026
Meet our APAC Spokesman Tian Xuning, spotlighting HD SKIN PERFECTING PRESSED POWDER, the must-have for a perfected complexion. #TianXuning #ArthurTian #MAKEUPFOREVER https://t.co/qNOI1ICQ94
- Jun 28, 2026
Discover our APAC Spokesman Tian Xuning in our new HD SKIN-BALANCING & PERFECTING FOUNDATION campaign, demonstrating a perfect natural complexion. #TianXuning #ArthurTian #MAKEUPFOREVER https://t.co/2zzNjcsA2R
- Jun 26, 2026
Come behind the scenes of our new HD SKIN-BALANCING & PERFECTING FOUNDATION, featuring MAKE UP FOR EVER APAC Spokesman Tian Xuning. #TianXuning #ArthurTian #MAKEUPFOREVER https://t.co/VHnRlfaVGR
- Jul 22, 2025
Meet our Global Brand Spokesperson and talented actor #ChengYi @_17cy_ in our HD Skin Perfecting Powders campaign, showcasing a perfectly blurred matte finish. #MAKEUPFOREVER https://t.co/Ak6gGvnYvR
- May 18, 2026
Meet our new HD SKIN - BALANCING & PERFECTING FOUNDATION, the first foundation that adapts to all skin types. Enriched with a skin-caring active complex, it delivers 24H hydration and long-lasting shine control. Universal formula. For everyone.Your skin in balance. #MAKEUPFOREVER https://t.co/uCQkOG6NcZ
- Jul 9, 2026
Where the eyes lead. Behind the scenes at Alexis Mabille FW26/27 Haute Couture show with lead makeup artist Lloyd Simmonds Photography: Paul Blind #PFW #ParisFashionWeek #MAKEUPFOREVER https://t.co/iI7AsGlkYO
- Jul 17, 2025
Our HD Skin Sculpting Palette has 12 cream shades to even out, contour, highlight and underpaint your complexion, and our HD Skin Blush & Glow Palette includes 6 multi-finish blushes and 6 sheer, shimmering highlighters allowing you to elevate your cheek game. #MAKEUPFOREVER https://t.co/xt8JWzQBMP
- Jun 10, 2026
New York, celebrating HD SKIN – BALANCING & PERFECTING FOUNDATION. Friends of the house, creative moments, and flawless shade matching. #MAKEUPFOREVER https://t.co/ksf77PqaSa
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 1.6K interactions against 592K followers, an engagement rate of 0.271%. Posts are seen about 22K times each, and 7.14% of those impressions turn into an interaction. That is about 3.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 4.4K interactions, about 2.7x its own typical post. Recurring topics include #arthurtian, #makeupforever, #tianxuning. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is MAKE UP FOR EVER's engagement rate on X?
- MAKE UP FOR EVER (@Makeupforever) has an engagement rate of 0.271%, based on the median interactions across 1 original posts from the last 30 days against 592,420 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.271%, MAKE UP FOR EVER sits above the 50th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Makeupforever have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Makeupforever post?
- Most posts go out around 10:00 UTC, and Tuesday is its busiest day, at roughly 0.03 posts per day across the measured window.