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Malavika Mohanan engagement report

@MalavikaM_ - 1.3M followers on X

Measured over 8 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.054%
of 1.3M followers
Per impression
1.06%
67K views on a typical post
Reach
5.05%
of its followers see a post
Typical post
716
interactions (median)
Saved
0.036%
24 bookmarks on a typical post
Posting rate
0.67/day
active 10% of days
Peak time
13:00 UTC
Tuesday

A typical post picks up 716 interactions against 1.3M followers, an engagement rate of 0.054%. Measured over 8 original posts, its engagement rate beats 62% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 67K times each, and 1.06% of those impressions turn into an interaction. That is about 5.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 50% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 133K interactions, about 185x its own typical post. Recurring topics include #askmalavika, #sardar2, #pocketnovel.

Measured over 8 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #askmalavika, #sardar2, #pocketnovel.

Compared with accounts its own size

Malavika Mohanan's engagement rate beats 62% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 52% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.054%, Malavika Mohanan sits above the 25th percentile of the 36,759 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.4%
Engagement rate as a share of followers, across the 36,759 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,964 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 20, 2026185x their median

    Ever since I was a little girl I knew I never wanted to wake up early

    101K31K926701.5M viewsView on X
  • May 16, 202629x their median

    I went for an event yesterday, and while I have the utmost regard for all the journalists and members of the Tamil Nadu media, a couple of them persistently asked some very distasteful questions that were completely unnecessary and sensational. Thalapathy Vijay is someone I’ve known for the past seven years, someone I have a lot of respect for, and someone I’m grateful to call a friend. Watching his journey has been nothing short of incredible. I would really appreciate it if future media interactions could be kept respectful and considerate for the sake of everyone involved. Thank you 🙏🏻

    18K2.6K21788682K viewsView on X
  • Jan 14, 202625x their median

    Happy Sankranthi & Happy Pongal my cuties ♥️🌸✨ Sending you a big hug, lots of love & wishing you the most lovely year ahead ♥️♥️✨ https://t.co/IqvtMWGKCz

    17K1.0K25551231K viewsView on X
  • Jan 15, 202618x their median

    Ungalukku Pongal nalvaazhthukkal ✨ Sankrathi subhakankshalu 🌾💫 Wishing you the most lovely day with your family & loved ones ♥️🌻✨ #HappyPongal2026 #happySankranti2026 https://t.co/VHMDA3FJ0a

    12K69213421236K viewsView on X
  • Jul 15, 202617x their median

    Did a fun cameo in a cute film 💕💕💕 My favourite things about it were.. -Getting to dress up as a Tamil bride ♥️ @pallavi_85 this is the first time you’ve dressed me up for a film after ‘Master’ and it was so lovely doing this pretty look together ♥️ -Doing a fun scene with fafa. We’ve been friends since years and keep talking about finding the right film to do together but for now this cameo will have to suffice I guess 🤷🏻‍♀️ -Working with the young, fun crew of #IdhayamMurali fully felt like being-back-in-college energy 💕

    12K5307119406K viewsView on X
  • Jan 25, 202616x their median

    Namma Chennai ♥️ https://t.co/74XdOi6cP1

    11K51015812201K viewsView on X
  • Aug 26, 202616x their median

    Happy Onam 🌸♥️✨ | Onashamsakal 🪷💫♥️ https://t.co/FrGLOCCK4P

    11K47410425124K viewsView on X
  • Jan 16, 202616x their median

    B for..? ♥️ https://t.co/fIRoZrTOcV

    10K484462115417K viewsView on X
  • Jan 20, 202614x their median

    Favourite attire 🥰♥️ Did you guys have a good Pongal/Sankranti weekend? ☺️✨ https://t.co/Ctpq7c36IE

    9.4K47312321206K viewsView on X
  • Jun 13, 202614x their median

    #PocketNovel 🎥 #ThiagarajanKumararaja https://t.co/6zuhfWDyRr

    9.3K4344346437K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#askmalavika#sardar2#pocketnovel#thiagarajankumararaja

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 716 interactions against 1.3M followers, an engagement rate of 0.054%. Measured over 8 original posts, its engagement rate beats 62% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 67K times each, and 1.06% of those impressions turn into an interaction. That is about 5.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 50% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 133K interactions, about 185x its own typical post. Recurring topics include #askmalavika, #sardar2, #pocketnovel.

What is Malavika Mohanan's engagement rate on X?
Malavika Mohanan (@MalavikaM_) has an engagement rate of 0.054%, based on the median interactions across 8 original posts from the last 30 days against 1,333,998 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.054%, Malavika Mohanan sits above the 25th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MalavikaM_ have real engagement?
Its engagement rate beats 62% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MalavikaM_ post?
Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 0.67 posts per day across the measured window.

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