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MalayalamReview engagement report

@MalayalamReview - 95K followers on X

Measured over 38 original posts from a 30-day window, last computed on August 25, 2026.

Engagement

Middle of its size range
Per follower
0.185%
of 95K followers
Per impression
5.05%
3.5K views on a typical post
Reach
3.67%
of its followers see a post
Typical post
176
interactions (median)
Saved
0.058%
2 bookmarks on a typical post
Posting rate
1.33/day
active 17% of days
Peak time
13:00 UTC
Monday

A typical post picks up 176 interactions against 95K followers, an engagement rate of 0.185%. Measured over 38 original posts, its engagement rate beats 63% of 3,863 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.5K times each, and 5.05% of those impressions turn into an interaction. That is about 3.67% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 38 posts sampled, 82% carry an image or video and 5% link out. The account's strongest tracked post pulled 697 interactions, about 4.0x its own typical post. Recurring topics include #bethlehemkudumbaunit, #bku, #oncemore.

Measured over 38 original posts from a 30-day window, last computed on August 25, 2026. Recurring tags: #bethlehemkudumbaunit, #bku, #oncemore.

Compared with accounts its own size

MalayalamReview's engagement rate beats 63% of the tracked X accounts closest to it in follower count (3,863 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 89% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.185%, MalayalamReview sits above the 50th percentile of the 37,701 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 22, 20264.0x their median

    Seeing so many discussions around #Premalu vs #BethlehemKudumbaUnit[#BKU] Which one is your favourite? https://t.co/n0LNJZRyWi

    58935581560K viewsView on X
  • Aug 23, 20263.7x their median

    #BethlehemKudumbaUnit 2 Days Worldwide Gross Around 40Cr 🔥 60Cr Looks Likely Today! Fastest 100cr #Empuraan - 2 Days #Drishyam3 - 3 Days #Thudarum - 6 Days #BKU ~ ??

    5865610119K viewsView on X
  • Aug 22, 20263.4x their median

    #VishwanathAndSons 10K+ Hourly BookMyShow Sales on 2nd Weekend 🔥 ~ Could have done some good numbers during the Onam holidays, but the number of shows is very limited! https://t.co/fzYZEApVOq

    49594028.2K viewsView on X
  • Aug 24, 20262.1x their median

    Ingredients for Creating a Malayalam Song in a Tamil Film! എടാ മോനേ അടിപൊളി പൊളിച്ചു ചേട്ടാ Anything else?

    3242215328K viewsView on X
  • Aug 21, 20262.0x their median

    #BethlehemKudumbaUnit Worldwide Opening Day 1 is already ahead of #Khalifa’s 13.17Cr Day 1! 🔥 Nivin Thrashed a Hyped Mass Movie in Style! 💥 A New All-Time Highest Worldwide Day 1 Grosser for Nivin! https://t.co/raO0khsvlQ

    30942006.8K viewsView on X
  • Aug 23, 20262.0x their median

    24-Hour BookMyShow Sales #BethlehemKudumbaUnit ~ 385K+ tickets sold #Khalifa ~ 52K+ tickets sold A brutal domination by the Nivin Pauly starrer over the other Onam release! 🔥 https://t.co/w7Ayxlg4yI

    31238004.1K viewsView on X
  • Aug 21, 20261.7x their median

    First look poster of #HelloDear Is Here😍 Directed by Dinoy Paulose Produced by Ashiq Usman Staring - #MamithaBaiju & Sangeeth Prathap https://t.co/MJ7svSa4IQ

    26620058.9K viewsView on X
  • Aug 24, 20261.6x their median

    Streaming Update📺 #Inobody Tonight - JioHotstar #AnbeDiana 28th August - SonyLiv https://t.co/tOkzyh8fhL

    266180012K viewsView on X
  • Aug 22, 20261.5x their median

    #BethlehemKudumbaUnit #BKU Day 1 Worldwide Gross ~ 16 Cr 🔥 A Terrific Day 2 is underway across all circuits! https://t.co/3YfaQyS8WQ

    23536015.6K viewsView on X
  • Aug 22, 2026

    #BethlehemKudumbaUnit #BKU witnessing huge family crowds across most centres! 🔥 The rush is a clear sign of how deeply loved #NivinPauly is among family audiences. ❤️‍🔥 https://t.co/2QyTHSykKz

    23126003.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bethlehemkudumbaunit#bku#oncemore#drishyam3#empuraan

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 176 interactions against 95K followers, an engagement rate of 0.185%. Measured over 38 original posts, its engagement rate beats 63% of 3,863 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.5K times each, and 5.05% of those impressions turn into an interaction. That is about 3.67% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 38 posts sampled, 82% carry an image or video and 5% link out. The account's strongest tracked post pulled 697 interactions, about 4.0x its own typical post. Recurring topics include #bethlehemkudumbaunit, #bku, #oncemore.

What is MalayalamReview's engagement rate on X?
MalayalamReview (@MalayalamReview) has an engagement rate of 0.185%, based on the median interactions across 38 original posts from the last 30 days against 94,771 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.185%, MalayalamReview sits above the 50th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MalayalamReview have real engagement?
Its engagement rate beats 63% of the tracked X accounts closest to it in follower count (3,863 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MalayalamReview post?
Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 1.33 posts per day across the measured window.

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