MalayalamReview engagement report
@MalayalamReview - 95K followers on X
Measured over 38 original posts from a 30-day window, last computed on August 25, 2026.
Engagement
A typical post picks up 176 interactions against 95K followers, an engagement rate of 0.185%. Measured over 38 original posts, its engagement rate beats 63% of 3,863 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.5K times each, and 5.05% of those impressions turn into an interaction. That is about 3.67% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 38 posts sampled, 82% carry an image or video and 5% link out. The account's strongest tracked post pulled 697 interactions, about 4.0x its own typical post. Recurring topics include #bethlehemkudumbaunit, #bku, #oncemore.
Measured over 38 original posts from a 30-day window, last computed on August 25, 2026. Recurring tags: #bethlehemkudumbaunit, #bku, #oncemore.
Compared with accounts its own size
MalayalamReview's engagement rate beats 63% of the tracked X accounts closest to it in follower count (3,863 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 89% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.185%, MalayalamReview sits above the 50th percentile of the 37,701 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Aug 22, 20264.0x their median
Seeing so many discussions around #Premalu vs #BethlehemKudumbaUnit[#BKU] Which one is your favourite? https://t.co/n0LNJZRyWi
- Aug 23, 20263.7x their median
#BethlehemKudumbaUnit 2 Days Worldwide Gross Around 40Cr 🔥 60Cr Looks Likely Today! Fastest 100cr #Empuraan - 2 Days #Drishyam3 - 3 Days #Thudarum - 6 Days #BKU ~ ??
- Aug 22, 20263.4x their median
#VishwanathAndSons 10K+ Hourly BookMyShow Sales on 2nd Weekend 🔥 ~ Could have done some good numbers during the Onam holidays, but the number of shows is very limited! https://t.co/fzYZEApVOq
- Aug 24, 20262.1x their median
Ingredients for Creating a Malayalam Song in a Tamil Film! എടാ മോനേ അടിപൊളി പൊളിച്ചു ചേട്ടാ Anything else?
- Aug 21, 20262.0x their median
#BethlehemKudumbaUnit Worldwide Opening Day 1 is already ahead of #Khalifa’s 13.17Cr Day 1! 🔥 Nivin Thrashed a Hyped Mass Movie in Style! 💥 A New All-Time Highest Worldwide Day 1 Grosser for Nivin! https://t.co/raO0khsvlQ
- Aug 23, 20262.0x their median
24-Hour BookMyShow Sales #BethlehemKudumbaUnit ~ 385K+ tickets sold #Khalifa ~ 52K+ tickets sold A brutal domination by the Nivin Pauly starrer over the other Onam release! 🔥 https://t.co/w7Ayxlg4yI
- Aug 21, 20261.7x their median
First look poster of #HelloDear Is Here😍 Directed by Dinoy Paulose Produced by Ashiq Usman Staring - #MamithaBaiju & Sangeeth Prathap https://t.co/MJ7svSa4IQ
- Aug 24, 20261.6x their median
Streaming Update📺 #Inobody Tonight - JioHotstar #AnbeDiana 28th August - SonyLiv https://t.co/tOkzyh8fhL
- Aug 22, 20261.5x their median
#BethlehemKudumbaUnit #BKU Day 1 Worldwide Gross ~ 16 Cr 🔥 A Terrific Day 2 is underway across all circuits! https://t.co/3YfaQyS8WQ
- Aug 22, 2026
#BethlehemKudumbaUnit #BKU witnessing huge family crowds across most centres! 🔥 The rush is a clear sign of how deeply loved #NivinPauly is among family audiences. ❤️🔥 https://t.co/2QyTHSykKz
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 176 interactions against 95K followers, an engagement rate of 0.185%. Measured over 38 original posts, its engagement rate beats 63% of 3,863 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.5K times each, and 5.05% of those impressions turn into an interaction. That is about 3.67% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 38 posts sampled, 82% carry an image or video and 5% link out. The account's strongest tracked post pulled 697 interactions, about 4.0x its own typical post. Recurring topics include #bethlehemkudumbaunit, #bku, #oncemore.
- What is MalayalamReview's engagement rate on X?
- MalayalamReview (@MalayalamReview) has an engagement rate of 0.185%, based on the median interactions across 38 original posts from the last 30 days against 94,771 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.185%, MalayalamReview sits above the 50th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MalayalamReview have real engagement?
- Its engagement rate beats 63% of the tracked X accounts closest to it in follower count (3,863 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MalayalamReview post?
- Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 1.33 posts per day across the measured window.