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Margaret E Atwood engagement report

@MargaretAtwood - 1.8M followers on X

Measured over 12 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.008%
of 1.8M followers
Per impression
0.3%
48K views on a typical post
Reach
2.71%
of its followers see a post
Typical post
144
interactions (median)
Saved
0.05%
24 bookmarks on a typical post
Posting rate
0.83/day
active 30% of days
Peak time
11:00 UTC
Sunday

A typical post picks up 144 interactions against 1.8M followers, an engagement rate of 0.008%. Measured over 12 original posts, its engagement rate beats 42% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 48K times each, and 0.3% of those impressions turn into an interaction. That is about 2.71% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 12 posts sampled, 92% link out. The account's strongest tracked post pulled 118K interactions, about 821x its own typical post. Recurring topics include #canlit, #ubcaccountable.

Measured over 12 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #canlit, #ubcaccountable.

Compared with accounts its own size

Margaret E Atwood's engagement rate beats 42% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 27% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.008%, Margaret E Atwood sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 16, 2026821x their median

    the most confusing part of the odyssey is how this took 10 years https://t.co/WQxnpx1xzB

    110K6.9K7795943.6M viewsView on X
  • Jul 27, 2026789x their median

    🦔AI companies are bulk-buying rare books, scanning them through high-speed machines that cut the spines off, and shredding the originals. A service called ISBNdb facilitates orders of up to a million books and keeps buyers anonymous. Pre-2022 books are premium because they're free of AI-generated text. A federal judge ruled the practice is fair use because eliminating the original means only one copy exists at a time. Anthropic hired the former head of Google Books partnerships to obtain "all the books in the world." My Take This got to me. A bookseller told 404 Media that rare books with almost no surviving copies are being fed into this pipeline. Books that survived wars, fires, and centuries of handling are being shredded so an AI can learn to write a better marketing email. ISBNdb's website literally says "'AI company destroys two million books' is not a headline that generates sympathy," and they still built an entire business around making it happen quietly. They offer NDAs as a feature. They coach clients to call it "digital preservation." I've covered AI companies scraping the internet, torrenting libraries, and stealing music. This is worse because it's irreversible. You can re-upload a website. You can reprint a bestseller. You can't replace the last three copies of an 18th-century botanical text once someone shreds them for training data. And the judge said it's legal. So it's going to accelerate. "We shred rare books and offer NDAs so nobody finds out" is a legitimate business model in 2026. What a timeline. Hedgie🤗

    73K29K4.1K7.8K24M viewsView on X
  • Jul 28, 2026213x their median

    A good meeting with President Trump @POTUS at the Oval Office. Thank you for everything we do together to protect the lives of Ukrainians and advance peace. First and foremost, I offered President Trump our condolences on the passing of Lindsey Graham. He was a true friend of Ukraine. The President and I discussed licenses for Patriot interceptor production and several other ideas that could help. We also spoke about diplomacy – it’s important that the diplomatic process be reinvigorated. Our teams will arrange the details of their further communication. I am grateful to the United States for its firm support.

    25K3.6K1.2K3451.2M viewsView on X
  • Jun 2, 2026114x their median

    Chase Infiniti wins Outstanding Lead Performance in a Drama Series at the 2026 Gotham Television Awards for ‘THE TESTAMENTS’ https://t.co/i9iAZvCMse

    14K1.5K60369442K viewsView on X
  • Jul 17, 202678x their median

    Ok. This is a hoot. https://t.co/vufMDJ5mTP

    8.4K2.3K290280369K viewsView on X
  • Jul 21, 202662x their median

    Okay, that’s pretty funny. https://t.co/sbj0mIyMlG

    7.4K1.3K134174709K viewsView on X
  • May 31, 202619x their median

    That's a wrap on Season 1. 🎬✨ See you for Season 2! #TheTestaments https://t.co/4QsLQpZH4g

    2.5K239414860K viewsView on X
  • Aug 24, 202614x their median

    Canada Said No to America. It Will Reverberate Far Beyond Its Borders. https://t.co/h1LTEyAzaA

    1.6K2961021359K viewsView on X
  • May 30, 20268.3x their median

    Who's behind the massive lobbying campaign to expand the island airport? What I discovered should worry us all https://t.co/RsSippjdUX via @torontostar

    776399301136K viewsView on X
  • May 31, 20267.6x their median

    Who's behind the massive lobbying campaign to expand the island airport? What I discovered should worry us all https://t.co/RsSippjdUX via @torontostar

    712368221228K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#canlit#ubcaccountable

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 144 interactions against 1.8M followers, an engagement rate of 0.008%. Measured over 12 original posts, its engagement rate beats 42% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 48K times each, and 0.3% of those impressions turn into an interaction. That is about 2.71% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 12 posts sampled, 92% link out. The account's strongest tracked post pulled 118K interactions, about 821x its own typical post. Recurring topics include #canlit, #ubcaccountable.

What is Margaret E Atwood's engagement rate on X?
Margaret E Atwood (@MargaretAtwood) has an engagement rate of 0.008%, based on the median interactions across 12 original posts from the last 30 days against 1,771,469 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.008%, Margaret E Atwood sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MargaretAtwood have real engagement?
Its engagement rate beats 42% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MargaretAtwood post?
Most posts go out around 11:00 UTC, and Sunday is its busiest day, at roughly 0.83 posts per day across the measured window.

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