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Martha Stewart engagement report

@MarthaStewart - 3.1M followers on X

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.008%
of 3.1M followers
Per impression
1.46%
17K views on a typical post
Reach
0.55%
of its followers see a post
Typical post
247
interactions (median)
Saved
0.029%
5 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
12:00 UTC
Saturday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 247 interactions against 3.1M followers, an engagement rate of 0.008%. Measured over 1 original post, its engagement rate beats 51% of tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 1.46% of those impressions turn into an interaction. That is about 0.546% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 12:00 UTC, and Saturday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 734 interactions, about 3.0x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

Martha Stewart's engagement rate beats 51% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At 0.008%, Martha Stewart sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 27, 20263.0x their median

    To keep my long handmade yew dining table looking its best, I make sure to care for it properly. It is stored indoors during the winter season and oiled twice a year. See today’s https://t.co/rZ2hRP1D2i. https://t.co/fKb44HioNa

    6592741760K viewsView on X
  • Jul 2, 20261.7x their median

    Last weekend the Friends of John Jay Homestead joined me in hosting a spectacular celebration of our nation’s Semiquincentennial, honoring the signing of the Declaration of Independence. In preparation for the big event, it was "all hands on deck.” See today’s https://t.co/ATNSECcjdS.

    3642531119K viewsView on X
  • Jun 2, 20261.7x their median

    Every year, I’m amazed by the dazzling display of peonies. When I first planted this garden, I knew I wanted many, many peonies in one large area. I chose a location across from my Winter House, where there's lots of room and full sun - a spot where I could see the floral show right from my window. See today’s https://t.co/ATNSECcjdS.

    3475814112K viewsView on X
  • Jun 11, 20261.5x their median

    Everyone always asks what I do with all the vegetables I grow. I share them with my family, but I also love sharing the bounties with friends, colleagues, and my hardworking crew here at the farm. I also provide fruits, vegetables, and eggs for photography and video shoots. And, of course, all my birds get vegetables too. See what’s growing now on today’s https://t.co/ATNSECcjdS.

    3302616312K viewsView on X
  • Jun 17, 2026

    Last month I created a new, formal rose garden. I planted more than 140 new rose bushes to add to the existing roses transplanted years ago from the gardens at Lily Pond, my former home in East Hampton, New York. I surrounded them all with a border of young boxwood. And just weeks later, many of the flowers are in bloom - so colorful and so fragrant. See today’s https://t.co/ATNSECcjdS.

    243291819.3K viewsView on X
  • Jul 15, 2026

    When I purchased my farm I built a long, winding pergola supported by antique granite uprights, where I could grow lots of clematis. Beginning in late spring, the vines burst into bloom, producing a magnificent display that continues throughout the summer. See today’s https://t.co/ATNSECcjdS.

    2252924114K viewsView on X
  • May 13, 2026

    Every now and then, I agree to open my gardens for a small number of private walking tours. Yesterday was the first one of the season. It was for two winners of a charity auction run by the Seattle, Washington based nonprofit @_FareStart. The guided walk took them through various gardens, groves, and allées. See today’s https://t.co/ATNSECcjdS.

    238159111K viewsView on X
  • Mar 16, 2026

    I’ll be LIVE from @QVC studios starting at midnight and all day tomorrow debuting my new Martha Stewart Signature apparel collection including the signature Skylands knit wide leg pant, Skyland’s knit sweater and Signature Utility jumpsuit. And my knit top - it’s the TSV! So tune-into QVC, the QVC app or the QVC Facebook Page Live Stream. I’ll be live at midnight and will be back on at 11am, 3pm and 6pm Monday! Watch and shop!

    2091624013K viewsView on X
  • Aug 8, 2026

    By this time of year, many of the garden’s plants have already reached their peak of bloom and are beginning to fade, but the trees at my farm are putting on a spectacular show of their own. See today’s https://t.co/rZ2hRP1D2i. https://t.co/Vkc7uTX5i1

    1377037317K viewsView on X
  • Apr 28, 2026

    So much is growing and blooming around my farm, including the showy, bright-colored tulips! See today’s https://t.co/rZ2hRP1D2i. https://t.co/GVEaFxIOxj

    216171106.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 247 interactions against 3.1M followers, an engagement rate of 0.008%. Measured over 1 original post, its engagement rate beats 51% of tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 1.46% of those impressions turn into an interaction. That is about 0.546% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 12:00 UTC, and Saturday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 734 interactions, about 3.0x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Martha Stewart's engagement rate on X?
Martha Stewart (@MarthaStewart) has an engagement rate of 0.008%, based on the median interactions across 1 original posts from the last 30 days against 3,101,644 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.008%, Martha Stewart sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MarthaStewart have real engagement?
Its engagement rate beats 51% of the tracked X accounts closest to it in follower count, which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MarthaStewart post?
Most posts go out around 12:00 UTC, and Saturday is its busiest day, at roughly 0.03 posts per day across the measured window.

Keep going

Martha Stewart (@MarthaStewart) Engagement Rate - 0.008% | PlayerSells