Martin Lewis engagement report
@MartinSLewis - 3.3M followers on X
Measured over 119 original posts from a 30-day window, last computed on October 31, 2026.
Engagement
A typical post picks up 237 interactions against 3.3M followers, an engagement rate of 0.007%. Posts are seen about 107K times each, and 0.222% of those impressions turn into an interaction. That is about 3.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 119 posts sampled, 20% carry an image or video, 13% are part of a thread and 26% link out. The account's strongest tracked post pulled 47K interactions, about 205x its own typical post. Recurring topics include #budget2026, #martinlewis, #pmqs.
Measured over 119 original posts from a 30-day window, last computed on October 31, 2026. Recurring tags: #budget2026, #martinlewis, #pmqs.
Where this sits in the catalog
At 0.007%, Martin Lewis sits above the 10th percentile of the 217,857 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.705% |
| 90th percentile | 2.63% |
| 99th percentile | 82.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 20% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 26% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 20% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 26% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 372 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 27, 2026205x their median
On a packed train with my family. Couple across the aisle both alternatively playing social media videos on speakers at full volume. Managed not to say anything until the woman started playing a documentary about serial killers. I'm here with my daughter. I politely said "please could you turn it down it's not appropriate." To which she replied "I'm sure she's heard worse at school." I said that really wasn't her call to make and in general could she please reduce the volume. Her response "Its a public train for heavens sake". For me that's exactly why it is anti social (and what headphones were invented for). I'm wondering which one of us is out of kilter on this? Ps I should note she did thankfully reduce the volume and we all left it there.
- Jul 22, 202641x their median
If @andyburnham really wanted to help with Energy Bills he would remove the standing charges. @MartinSLewis is right in this. Completely shameful that people have pay over £300 a year for the privilege of having a connection.
- Jul 29, 202631x their median
Just spotted this. It's misleading and unnecessary, who eats 5/6th of a bag? https://t.co/NjhllbCDFK
- Jul 23, 202625x their median
Pls spread word. Three digits can help protect you from scams: 159. If you're suspicious of a 'call from your bank', politely hang up and dial 159. It connects you to a switchboard that puts you through to your bank's real number. Watch the video for why its extra protection https://t.co/4NBK3DPgtY
- Oct 28, 202620x their median
Cash ISA cut SCRAPPED. The limit will stay at £20,000 tax-free for people of all ages. And to make investment more accessible I will work with the sector to form a new "starter ISA" to make investment more accessible. Delighted Chancellor has taken up my idea for this and gone with the carrot rather than the stick! #Budget2026
- Sep 30, 202619x their median
Thank you Dame Esther Rantzen for all you did for the country, and personally for all you did to open the doors for someone like me. Esther was an inspiration. Firstly as a a consumer journalist. She pioneered mass reach programming with a campaigning bent, something I've tried to emulate, albeit with a shadow of her TV reach. Then by acting, rather than just commenting, setting up her own superb nationally impacting charities. I was lucky enough to meet her a few times in green rooms. Always sharp, on it, independent of thought even if it wasn't in line with everyone else. We shared a a few laughs too. She may be gone, but her impact and memory will long continue to shine. Thank you Esther. Condolences to all her family.
- Oct 28, 202616x their median
CONFIRMED. Gas Standing Charges to be scrapped. I've just come out of a meeting with the Chancellor. The gas standing charge will be scrapped in 2027 (my guess, either for 1 Oct price cap or the 1 Jan 28 price cap). Having campaigned against the moral hazard of standing charges for years, I'm pleased. It's currently £108 a year. That cost will be shifted onto unit rates. We don't know how much yet, but I suspect just under 1p per kwH. The Chancellor also said he will be talking to Ofgem about how they get rid of the charge on electricity as well, but that is 'trickier' apparently and will take longer. This is primarily about the price cap standing charges. There will still be an open market, so other firms can offer other forms of prices with or without the standing charge. My suspicion is that once it goes on the price cap, it will tend to be reduced on other tariffs as well. As for those on fixes: if you get a fix now, the rate of your fix is fixed, so this should not affect it. You will pay what you pay and if it has standing charges they will continue (some asking if they should delay fixing because of this, no if a fix is right for you and will save you money, don't let this change that - this is about the structure of bills, as opposed to the actual costs on bills). About 60% of people will pay less due to this, 40% more. My guesstimate is the dividing line will be somewhere around 12,500 kilowatt hours of gas (can't know until there is actual pricing). According to a study by Nesta, this switch would leave the majority of people in all income groups under £100,000 better off. Of course, when this does come in, if we're still in the nightmare that we are right now, there will need to be support put in for vulnerable higher users, who will have to pay more. Though hopefully by then the mid-east will have calmed and energy prices lower. --------------- That's all long term. The biggest issue in energy right now is that we're expecting a 27% rise in the price cap in January. I asked the Chancellor whether he will be intervening on that. He told me I'd have to wait for the budget, but reading between the lines, yes, there will be an announcement today. Whether it's an increase in the Warm Home Discount, or whether it's council tax banned, or whether it's done via a payout for people in say council tax bands A-D as a proxy for household income as Rishi Sunak did who knows.
- Sep 17, 202615x their median
“Why are bills UP £300 when they were meant to be DOWN £300?” Martin puts your first question to Energy Secretary @Miatsf For more inc on standing charges, green policy, regional pricing, and Jan’s predicted 24% price hike. Watch the full energy bills special on https://t.co/g5Fzg2Qyvv ITVX
- Oct 7, 202613x their median
I don't know about where you are, but the weather suddenly feels so different today. The sky is greyer. Ive got so used to waking up to sunny, warm days. It's seems months since it last felt like this.
- Jul 21, 202614x their median
I've just got the latest energy bill predictions. The average of 3 sources show the Price Cap rising 5.1% on 1 Oct - as the last week has seen very high wholesale rates. An annualised rise of £93 on a typical bill. If this happens it will wipe out any household savings from the VAT cut during that Price Cap period (those on fixes will still see a 4.8% reduction).
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 237 interactions against 3.3M followers, an engagement rate of 0.007%. Posts are seen about 107K times each, and 0.222% of those impressions turn into an interaction. That is about 3.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 119 posts sampled, 20% carry an image or video, 13% are part of a thread and 26% link out. The account's strongest tracked post pulled 47K interactions, about 205x its own typical post. Recurring topics include #budget2026, #martinlewis, #pmqs.
- What is Martin Lewis's engagement rate on X?
- Martin Lewis (@MartinSLewis) has an engagement rate of 0.007%, based on the median interactions across 119 original posts from the last 30 days against 3,285,660 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, Martin Lewis sits above the 10th percentile of the 217,857 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MartinSLewis have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @MartinSLewis post?
- Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 7.87 posts per day across the measured window.