Mastercard engagement report
@Mastercard - 492K followers on X
Measured over 1 original post from a 30-day window, last computed on August 28, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 739 interactions against 492K followers, an engagement rate of 0.15%. Posts are seen about 44K times each, and 1.68% of those impressions turn into an interaction. That is about 8.93% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 19K interactions, about 26x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 28, 2026.
Where this sits in the catalog
At 0.15%, Mastercard sits above the 50th percentile of the 36,960 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.435%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- May 6, 202626x their median
Today, Mastercard, @OndoFinance, Kinexys by @JPMorgan, and @Ripple successfully completed a landmark transaction connecting a public blockchain with interbank settlement rails. Together, we’re laying the groundwork for 24/7 global markets that never close. https://t.co/UddCbUl7zR
- Mar 11, 202617x their median
Digital assets are entering a new phase. What once ran in parallel to existing financial systems is increasingly being applied to solve practical, real-world needs — often behind the scenes – from cross-border remittances to B2B money transfers. This creates new opportunities to add value in how money moves globally. Today, we introduced the Mastercard Crypto Partner Program — a global initiative that brings together more than 85 crypto-native companies, payments providers, and financial institutions. Together, we're creating a forum for meaningful dialogue and collaboration as this space continues to mature.
- May 15, 202513x their median
🚨 BREAKING NEWS 🚨 MoonPay and @Mastercard have joined forces to enable stablecoin payments and spending at 150 million global businesses! with this partnership, every crypto wallet will also have access to new stablecoin-powered virtual Mastercards https://t.co/nklJySCntP
- Mar 18, 20266.0x their median
A week ago, we introduced the Mastercard Crypto Partner Program with 85+ partners. Today we’re at over 100 and counting
- Jun 30, 20264.8x their median
Stablecoins are becoming an increasingly important part of global financial infrastructure. Today, Mastercard is supporting @openstandard and Open USD - an effort to help build more open infrastructure for digital money. We believe unlocking the full potential of stablecoins will require trusted networks, broad participation, and collaboration across the industry. Excited to help build what's next.
- Mar 16, 20264.1x their median
Can you use crypto to pay for pizza? Yes. Crypto cards let you pay just like any other card, while your digital assets power the transaction and are processed in fiat on the Mastercard Network behind the scenes. https://t.co/HiGOU0X9KZ
- Mar 17, 20263.6x their median
Today, we announced our intent to acquire @BVNKFinance, expanding our end-to-end support of digital currencies with BVNK’s leading stablecoin-based payment Infrastructure. Together, we’re strengthening how fintechs, platforms and financial institutions connect traditional fiat and on-chain payments across rails, currencies, and regions.
- Feb 26, 20263.1x their median
Your digital wallet just learned how to speak IRL. 🤝 The @MetaMask Card is the bridge between your crypto and your everyday life. https://t.co/grw2qNw1fO
- May 27, 20262.7x their median
Breaking news! Mastercard has been granted a BitLicense by the New York State Department of Financial Services (@NYDFS), advancing our commitment to secure and compliant digital asset innovation. 🗽🎉 Learn more: https://t.co/3aNHu3uwx6
- Mar 12, 20262.6x their median
https://t.co/Wm0YZ2expr
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 739 interactions against 492K followers, an engagement rate of 0.15%. Posts are seen about 44K times each, and 1.68% of those impressions turn into an interaction. That is about 8.93% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 19K interactions, about 26x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Mastercard's engagement rate on X?
- Mastercard (@Mastercard) has an engagement rate of 0.15%, based on the median interactions across 1 original posts from the last 30 days against 491,930 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.15%, Mastercard sits above the 50th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Mastercard have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Mastercard post?
- Most posts go out around 20:00 UTC, and Wednesday is its busiest day, at roughly 0.03 posts per day across the measured window.