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Matt Craig engagement report

@MattHDGamer - 655K followers on X

Measured over 38 original posts from a 30-day window, last computed on August 25, 2026.

Engagement

Middle of its size range
Per follower
0.007%
of 655K followers
Per impression
0.204%
22K views on a typical post
Reach
3.34%
of its followers see a post
Typical post
44
interactions (median)
Saved
0.005%
1 bookmarks on a typical post
Posting rate
2.33/day
active 73% of days
Peak time
17:00 UTC
Monday

A typical post picks up 44 interactions against 655K followers, an engagement rate of 0.007%. Measured over 38 original posts, its engagement rate beats 28% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 0.204% of those impressions turn into an interaction. That is about 3.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 38 posts sampled, 82% carry an image or video, 16% are part of a thread and 21% link out. The account's strongest tracked post pulled 37K interactions, about 841x its own typical post.

Measured over 38 original posts from a 30-day window, last computed on August 25, 2026. Recurring tag: #fc27.

Compared with accounts its own size

Matt Craig's engagement rate beats 28% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 16% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.007%, Matt Craig sits above the 10th percentile of the 36,960 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,960 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,518 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 24, 2026841x their median

    #FC27 https://t.co/iC6F848AQ9

    36K666141792.0M viewsView on X
  • Aug 2, 2026176x their median

    🚨 CONFIRMED: New SBC system confirmed for FC 27! šŸ’£ - No Squads āŒ - No Chemistry āŒ - No Positions āŒ - No Squad ratings āŒ - Just pick your cards and submit āœ… - Duplicate cards are allowed āœ… - Partial submission is possible āœ… HUGE Update šŸ‘€šŸ”„ https://t.co/FGwoAShbwk

    7.3K1092121342.0M viewsView on X
  • Aug 14, 202660x their median

    Just got banned from all FC titles nice, cheers EA šŸ‘ https://t.co/4e3YbUckjL

    2.3K44268321.8M viewsView on X
  • Aug 19, 202638x their median

    šŸ˜®ā€šŸ’ØšŸ‡§šŸ‡·āœØ https://t.co/1ailHniu12

    1.6K642828344K viewsView on X
  • Jun 8, 20268.9x their median

    There is NO WAY that just happened.. 🐐 https://t.co/WS1NWerIyD

    244136103461K viewsView on X
  • Aug 4, 20265.9x their median

    🚨 A LOOK AT THE MINI-GAMES AND GAMEPLAY IN THE GROUNDS Thoughts? šŸ¤”šŸ‘‡ #FC27 https://t.co/JaCqPRQYAO

    21691716153K viewsView on X
  • Aug 13, 20264.0x their median

    I feel like this final season pass is actually great from EA...

    157116039K viewsView on X
  • Aug 12, 20263.7x their median

    100 x Futties ICON/Hero packs crafted.. How many 99's will I pack?? https://t.co/ulGKSfvpB8

    1500121125K viewsView on X
  • Aug 3, 20263.2x their median

    84+ player picks have improved the grind so much šŸ’« Complete 50 of them in a minute after doing provision upgrades with FUTGenie 🧩 • Free (up to 70 SBCs with ads) 🧩 • used by 420,000 people 🧩 • Used by EA & largest creators Get in 45 sec šŸ‘‡ https://t.co/H2uRE0NKXm

    1173911780K viewsView on X
  • Aug 22, 20262.7x their median

    I did not think Spurs would get worse this season, but somehow they have. https://t.co/xs3u5APcgv

    11109022K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#fc27

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 44 interactions against 655K followers, an engagement rate of 0.007%. Measured over 38 original posts, its engagement rate beats 28% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 0.204% of those impressions turn into an interaction. That is about 3.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 38 posts sampled, 82% carry an image or video, 16% are part of a thread and 21% link out. The account's strongest tracked post pulled 37K interactions, about 841x its own typical post.

What is Matt Craig's engagement rate on X?
Matt Craig (@MattHDGamer) has an engagement rate of 0.007%, based on the median interactions across 38 original posts from the last 30 days against 654,506 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, Matt Craig sits above the 10th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MattHDGamer have real engagement?
Its engagement rate beats 28% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MattHDGamer post?
Most posts go out around 17:00 UTC, and Monday is its busiest day, at roughly 2.33 posts per day across the measured window.

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