MAVIN engagement report
@MavinRecords - 1.1M followers on X
Measured over 17 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 1.6K interactions against 1.1M followers, an engagement rate of 0.144%. Measured over 17 original posts, its engagement rate beats 78% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 35K times each, and 4.48% of those impressions turn into an interaction. That is about 3.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 17 posts sampled, 94% carry an image or video and 6% are part of a thread. The account's strongest tracked post pulled 6.6K interactions, about 4.2x its own typical post. Recurring topics include #starrgirl, #ayrastarr, #ayraxzayn.
Measured over 17 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #starrgirl, #ayrastarr, #ayraxzayn.
Compared with accounts its own size
MAVIN's engagement rate beats 78% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 89% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.144%, MAVIN sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 14, 20264.2x their median
Heaven baby #AyraxZayn #STARRGIRL https://t.co/sm4lEfwjOQ
- Aug 24, 20262.5x their median
Heaven Baby live💜💜 https://t.co/5jf7WBnSHr
- Aug 15, 20262.5x their median
How many times have you streamed STARRGIRL today? https://t.co/lkCe3zhUaG
- Aug 13, 20262.1x their median
🚨JUST IN: Ayra Starr’s “Starrgirl” album opens with a Terry Apala intro, with his background vocals also woven throughout the track. 🔥 WOW. 👏💜 https://t.co/DeuRIkn8Ym
- Aug 20, 20262.0x their median
🎵You could be my Heaven baby🎵💜 https://t.co/QquCaGfMJF
- Aug 14, 2026
Ayra Starr lomo t’on so. Which track have you been jamming so far off the album? #STARRGIRL https://t.co/8oGgVK5BWD
- Aug 20, 2026
Ayra Starr singing “Heaven Baby” live just hits different💜💜 https://t.co/4aCqRU5cld
- Aug 21, 2026
🚨Ayra Starr performing “Heaven Baby” at All Points East music festival in London💙✨ https://t.co/m1M32kuIv5
- Aug 28, 2026
4 years of TATATA by Bayanni and it still hits like the first time🔥 https://t.co/P8lG5bsXmP
- Aug 18, 2026
Maria by Magixx turns 3 years today🔥 https://t.co/9GWmSO35Ur
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.6K interactions against 1.1M followers, an engagement rate of 0.144%. Measured over 17 original posts, its engagement rate beats 78% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 35K times each, and 4.48% of those impressions turn into an interaction. That is about 3.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 17 posts sampled, 94% carry an image or video and 6% are part of a thread. The account's strongest tracked post pulled 6.6K interactions, about 4.2x its own typical post. Recurring topics include #starrgirl, #ayrastarr, #ayraxzayn.
- What is MAVIN's engagement rate on X?
- MAVIN (@MavinRecords) has an engagement rate of 0.144%, based on the median interactions across 17 original posts from the last 30 days against 1,099,731 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.144%, MAVIN sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MavinRecords have real engagement?
- Its engagement rate beats 78% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MavinRecords post?
- Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 2.4 posts per day across the measured window.